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Under Armour, Inc

Vice President of E-Commerce, Americas

Under Armour, Inc, Baltimore, Maryland, United States, 21276


Press Tab to Move to Skip to Content LinkSelect how often (in days) to receive an alert:Select how often (in days) to receive an alert:At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.This is your chance to be the architect of Under Armour’s online success in the Americas.

As the

Vice President of America’s E-commerce , you’ll report directly into the President of the America’s region. This leader will be accountable for the e-commerce strategy, sales, P&L, and relationship management. Your responsibilities include delivering revenue through brand and business strategies, online marketing, merchandising, user experience, digital product development, and site operations.

You will oversee a team to execute day-to-day online operations and monitor key performance metrics (e.g., conversion, traffic, AOV, UPT). Collaborating with various teams (i.e., digital product, loyalty, creative, merchandising, planning), you will ensure a branded online experience that reflects our brand position and exceeds consumer expectations. Proven experience and ability to work with merchandising, planning, SEO, site merchandising, digital product, and digital marketing is critical to deepen customer engagement and integrate the overall brand strategy.

As a member of the America's Leadership Team, you will drive the overall strategy and direction for the region. This teammate will play quarterback for all functions that touch the e-commerce business and platform. Your ability to influence, align, and execute strategies against KPIs will be pivotal to our shared success.Your Impact

Oversee the site's P&L, achieving financial goals, and managing the marketing budgetDevelop and execute strategies to enhance our e-commerce presence in the AmericasCreate seasonal strategies for key shopping events and sales tactics, ensuring alignment with brand growth goalsImplement seasonal online marketing calendars that integrate sales and marketing initiativesDevelop and manage customer acquisition and retention strategiesCreate and evaluate test programs to measure effectiveness and drive continuous improvementResearch industry trends to identify opportunities and areas for leadershipLead and direct the e-commerce team and cross-functional groupsOversee budget allocation to maximize marketing opportunities and ROIAnalyze program performance and recommend improvementsDevelop strategies to optimize full-price sales and manage outlet, promotional, and markdown opportunitiesSite Strategy, Marketing & Merchandising:Collaborate with Brand Marketing and Merchandising to align e-commerce initiatives and maximize brand trafficPartner cross-functionally to influence product vision and strategy to ensure a balance between business needs and technological capabilitiesManage online assortment, promotions, pricing, and content presentationAlign multi-channel business strategies with promotional and storytelling momentsEnhance customer engagement and conversion, minimize service issues, and optimize inventoryPartner with planning and merchandising for accurate forecasting of key productsProvide feedback to improve creative content and experienceWork with digital product teams to prioritize and execute revenue-driving initiativesElevate brand presentation online and find synergies between in-store and online merchandisingLead change using consumer insights and industry trends to drive channel performance and team engagementLead, coach, and develop a high-performing team focused on consumer centricity, e-commerce excellence, and accountabilityFoster a culture of empowerment, rapid execution, and a fail-fast approachAlign direct reports and cross-functional teams with the vision and goals of the organizationQualifications

15+ years in marketing, DTC, wholesale, and branding for consumer-centric brands, with the last 10 years in leadership rolesSports industry experience preferredBachelor’s degree in Business, Marketing or relevant field required; MBA or advanced degree preferredExperience playing and/or a passion for sportsSignificant experience in leading large-scale business transformationStrong knowledge of retail, global markets, and international landscapesProven track record of driving growth through brand storytelling in matrixed organizationsTeam player with strong lateral collaboration skills and influence capabilitiesExperience leading large centralized and remote teams in a corporate environmentWorkplace Location

Location:

This individual must reside within commuting distance from our global headquarters in Baltimore, MDReturn to Work Designation:

Three (3) days week in-office, the remainder of work week remoteTravel:

Up to 10%Relocation

Relocation may be provided#LI-SM3#LI-HybridBase Compensation

$297,480.00 - $371,850.00 USDMost new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.Our Commitment to Diversity

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion or belief, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, family or paternal status and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. Accommodation is available for applicants with disabilities upon request.ProviderDescriptionEnabledSAP as service provider"route" is used for session stickiness"careerSiteCompanyId" is used to send the request to the correct data center"JSESSIONID" is placed on the visitor's device during the session so the server can identify the visitor

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