Manager, Technology Strategy

Company DescriptionMerkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 5,500 employees, Merkle is headquartered in Columbia, Maryland, with 24 additional offices in the US and 25 offices in Europe and APAC. In 2016, the agency joined the Dentsu Aegis Network.About the TeamThe Technology Strategy group helps Fortune 500 marketing and technology leaders develop holistic plans to maximize technology to pursue their goals. With a services offering ranging from capability assessments/roadmapping, emerging technologies workshops, integrated solution architecture, and platform selection our team combines expertise in digital strategy, marketing technology and consulting, covering both the art and technical know-how needed to orchestrate customer experiences.In a nutshell: We assist clients in selecting, purchasing, implementing, integrating, and adopting technology within a winning strategy.Job DescriptionAs our new Technology Strategy Manager you will work remotely and report into the VP, Technology Strategy, while partnering with other senior leaders on each project. You will be called to master our frameworks and develop an understanding of how the entire marketing technology stack comes together to promote our client’s vision. While you will be encouraged to find an area of focus, you will work across industries (from Retail to Financial Services and Pharmaceutical). You will work with subject matter experts from both Merkle and Dentsu networks to advise clients developing recommendations, educational content, and thought leadership to come together in sound consulting deliverables informing planning, important decisions and technical implementations.This is a remote position.ResponsibilitiesProvide expertise, vendor knowledge, and industry best practices across digital technology components including: Identity Resolution, Data Management and Architecture, Analytics/ Measurement & Reporting, Artificial Intelligence and Modeling, Audience Management, Testing and Optimization, Content Management and Delivery, Channel Personalization, Demand Generation, and AdTech.Build relationships and manage client expectations by facilitating and driving client meetings and discussions, managing daily delivery efforts partnering with senior team members.Participate in discovery meetings with clients, new partners, vendors or subject matter experts.Partner with the project principal in developing recommendations for how to best use information and technology to lead programs across all channels and media including: Email/SMS, Direct Mail, Display, Search, Paid Media, Social.Develop materials to illustrate and educate teams on how CX technology components work together to support evolved customer experiences.QualificationsBachelor's degree from an accredited college/university.4+ years of experience consulting within technology or marketing AND/OR 3+ years of experience working in a digital agency, digital marketing provider, digital software provider, digital marketing organization implementing or operating marketing technology in a specific field.Working knowledge of Customer Relationship Marketing (CRM) technical concepts and tools including relational databases, customer data integration, analytic modeling, campaign management and business intelligence systems.Ability to travel for clients up to 50%.Additional InformationThe anticipated salary range for this position is $94,000-$152,375. Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit

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