Senior Associate, Web Platforms, Marketing Technology

About the TeamThe Marketing Technology is responsible for delivering best-in-class tools, data, and processes so teams at DoorDash can effectively acquire new customers, drive retention, and grow new business lines across all our audiences, including Consumers, Dashers, and Merchants. Our mission is to enable teams to deliver personalized, engaging, and relevant content across all our owned and paid channels. We partner closely with Product, Engineering, Data Science, and Analytics teams to translate Marketing’s technology needs into measurable business outcomes for our Growth and Performance Marketing teams.

About the RoleWe’re seeking a skilled technical web marketer to drive optimization and growth initiatives across DoorDash’s Marketing web properties. In this role, you’ll partner closely with Marketing, Product, and Engineering teams to develop and execute web initiatives across all our lines of business.

You'll play a key role in optimizing and improving our Marketing websites, including leading strategy and execution for initiatives across our CMS (Contentful), SEO, CRO programs, as well as managing web tracking and reporting.

This role will report to Sr Manager, Marketing Platforms on our Marketing Technology team within the Growth Marketing organization.

You’re excited about this opportunity because you will…

Lead user experience improvements, A/B testing, SEO, and CRO initiatives to optimize web properties and boost conversion rates

Identify and prioritize new growth opportunities across our Marketing sites

Work with Product and Engineering to implement new features, optimize user journeys, and ensure consistent brand experience across all web touchpoints

Establish scalable processes for managing web content, testing, and optimization

Own tracking, tagging, and reporting for all our websites, helping our Marketing and Performance teams drive impact through paid media channels

Leverage analytical skills to deliver actionable insights from web performance data and user behavior analytics

Build strong relationships with stakeholders and effectively communicate technical concepts to non-technical audiences

Problem-solve independently, turning strategic goals into actionable projects for Web Engineering teams

Plan and execute testing roadmaps, adapting quickly based on real-time insights

We’re excited about you because you possess…

Bachelor’s degree or equivalent experience with 4+ years in web marketing, digital optimization, or a technical marketing role

Track record in managing web projects, including optimization, content management, and digital marketing, with strong analytical and technical capabilities

Advanced knowledge of Google Tag Manager, Analytics tools (e.g. GA, Amplitude), and experience with A/B testing platforms

Experience working with data visualization tools (Sigma, Looker, etc)

Experience with content management systems (CMS) and a fundamental understanding of web technologies (HTML, CSS, JavaScript)

Working knowledge of SEO principles and best practices for website optimization

Experience with web and app tracking/attribution, including hands-on experience with tracking methodologies across digital platforms (e.g., Mobile Measurement Partners, Customer Data Platforms).

A good understanding of key metrics like CPA, CPC, CPM, and LTV, as well as experience managing paid marketing channels (Social, Display, Affiliate, Search, Mobile).

Experience in advertising platforms such as Google and Facebook, along with technical aspects like platform attribution, pixels, app attribution, and APIs.

We expect this position to be filled by

12/31/24 .

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