Brookdale
Sales and Marketing Director
Brookdale, Hartford, Connecticut, United States,
Beautiful Independent Living and Assisted Living Community!Voted by Newsweek in 2024 as one of America's Greatest Workplaces for DiversityMake Lives Better Including Your Own .If you want to work in an environment where you can become your best possible self, join us! You’ll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness.Full suite of health insurance, life insurance and retirement plans are available and vary by employment status. Additional benefits offered include, but are not limited to:Tuition ReimbursementPet InsuranceVariety of Associate DiscountsThis is an incentive based position, which may include bonuses, incentive or commission plans.
Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply.To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.Responsibilities
Maintains and/or improves upon the occupancy level and revenue production of the community in accordance with the marketing and business plans to include completing sales calls and closing sales. Develops and maintains relationships with and generates leads through residents, family, and professional referral sources. Plans, coordinates, and implements monthly prospect and/or referral source activities and events. Partners with Regional Sales management to develop and execute marketing plans and achieve community occupancy goals. Supervises the activities of at least two Full-time Equivalent (FTE) Marketing Coordinator(s) and/or Sales Counselor(s) to achieve the desired results of the community marketing and business plans.Maintains and/or improves upon the occupancy level of the community in accordance with the marketing and business plans of the community.Closes sales by assisting prospective residents, their family members, and/or advisors in the decision-making process by understanding their needs and educating them about how services and programs can meet their needs.Utilizes sales processes, systems, and forms for external and internal sales to perform job duties, track information, compile data and reports, and achieve desired community occupancy goals.Completes outside Business Development sales calls to meet or exceed the established goals for professional leads per week as set by the community marketing plan with Regional Sales management guidance.Develops and maintains relationships with and generates leads through residents, family, and professional referral sources on a weekly basis.Plans, coordinates, and implements monthly prospect and/or referral source activities and events.Partners with Regional Sales management to develop and execute marketing plans and achieve community occupancy goals.Monitors conversion ratios regarding Business Development calls to direct referrals, prospect calls, and tours and collects and analyzes data to prepare weekly and monthly reports.Maintains working knowledge of the lead management system and uses system to maximize sales effectiveness.Supervises the activities of at least two FTEs, Marketing Coordinator(s) and/or Sales Counselor(s), to achieve the desired results of the community marketing and business plans.This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.Qualifications
Education and ExperienceBachelor’s Degree in Marketing, Business, or related field from an accredited college or university is preferred, or equivalent combination of experience and education is required. A minimum of five years sales experience, preferably in the retirement industry or medical or pharmaceutical sales, with a proven track record of generating and closing a high percentage of qualified leads is required.Certifications, Licenses, and Other Special RequirementsFrequent car travel requires the incumbent to possess and maintain a valid driver's license.Knowledge and SkillsPossesses extensive knowledge of a distinct skill or function and a thorough understanding of the organization and work environment. Has working knowledge of a functional discipline. Knowledge of sales and marketing to include principles and methods for showing, promoting, and selling products or services is required.Physical Demands and Working ConditionsStandingWalkingUse hands and fingers to handle or feelReach with hands and armsTalk or hearAbility to lift: up to 25 poundsVisionRequires interaction with co-workers, residents or vendorsOccasional weekend or evening work if needed to ensure shift coverageRequires Travel: FrequentlyBrookdale is an equal opportunity employer and a drug-free workplace.PAY RANGE:
$71,870.00 - $91,550.00 / year
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Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply.To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.Responsibilities
Maintains and/or improves upon the occupancy level and revenue production of the community in accordance with the marketing and business plans to include completing sales calls and closing sales. Develops and maintains relationships with and generates leads through residents, family, and professional referral sources. Plans, coordinates, and implements monthly prospect and/or referral source activities and events. Partners with Regional Sales management to develop and execute marketing plans and achieve community occupancy goals. Supervises the activities of at least two Full-time Equivalent (FTE) Marketing Coordinator(s) and/or Sales Counselor(s) to achieve the desired results of the community marketing and business plans.Maintains and/or improves upon the occupancy level of the community in accordance with the marketing and business plans of the community.Closes sales by assisting prospective residents, their family members, and/or advisors in the decision-making process by understanding their needs and educating them about how services and programs can meet their needs.Utilizes sales processes, systems, and forms for external and internal sales to perform job duties, track information, compile data and reports, and achieve desired community occupancy goals.Completes outside Business Development sales calls to meet or exceed the established goals for professional leads per week as set by the community marketing plan with Regional Sales management guidance.Develops and maintains relationships with and generates leads through residents, family, and professional referral sources on a weekly basis.Plans, coordinates, and implements monthly prospect and/or referral source activities and events.Partners with Regional Sales management to develop and execute marketing plans and achieve community occupancy goals.Monitors conversion ratios regarding Business Development calls to direct referrals, prospect calls, and tours and collects and analyzes data to prepare weekly and monthly reports.Maintains working knowledge of the lead management system and uses system to maximize sales effectiveness.Supervises the activities of at least two FTEs, Marketing Coordinator(s) and/or Sales Counselor(s), to achieve the desired results of the community marketing and business plans.This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.Qualifications
Education and ExperienceBachelor’s Degree in Marketing, Business, or related field from an accredited college or university is preferred, or equivalent combination of experience and education is required. A minimum of five years sales experience, preferably in the retirement industry or medical or pharmaceutical sales, with a proven track record of generating and closing a high percentage of qualified leads is required.Certifications, Licenses, and Other Special RequirementsFrequent car travel requires the incumbent to possess and maintain a valid driver's license.Knowledge and SkillsPossesses extensive knowledge of a distinct skill or function and a thorough understanding of the organization and work environment. Has working knowledge of a functional discipline. Knowledge of sales and marketing to include principles and methods for showing, promoting, and selling products or services is required.Physical Demands and Working ConditionsStandingWalkingUse hands and fingers to handle or feelReach with hands and armsTalk or hearAbility to lift: up to 25 poundsVisionRequires interaction with co-workers, residents or vendorsOccasional weekend or evening work if needed to ensure shift coverageRequires Travel: FrequentlyBrookdale is an equal opportunity employer and a drug-free workplace.PAY RANGE:
$71,870.00 - $91,550.00 / year
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