Mayne Pharma
Associate Director, Marketing
Mayne Pharma, Raleigh, North Carolina, United States, 27601
Position Summary:
The Associate Director of Marketing, Pharmaceuticals, will play a critical role in developing and executing marketing strategies to support the growth and success of the company’s pharmaceutical products. This individual will work closely with the Director of Marketing to lead initiatives that drive brand awareness, market share, and product adoption. The Associate Director will collaborate cross-functionally with sales, medical affairs, regulatory, and other teams to ensure alignment of marketing efforts with overall business objectives.Key Responsibilities:
Marketing Strategy : Support the development and execution of strategic marketing plans that align with business objectives, focusing on product positioning, competitive differentiation, and market expansion.Brand Management : Oversee the implementation of brand strategies to enhance product visibility and drive adoption among healthcare professionals (HCPs), patients, and other key stakeholders.Product Launch Support : Assist in the development and execution of product launch strategies, ensuring timely and successful launches with comprehensive go-to-market plans.Market Research & Insights : Conduct and analyze market research to identify trends, customer needs, and competitive positioning. Use insights to inform marketing decisions and adjust strategies as needed.Digital Marketing : Develop and manage digital marketing campaigns across channels, including social media, email marketing, and online advertising, to engage with target audiences and increase brand engagement.Collaboration & Cross-Functional Support : Partner with sales, medical affairs, R&D, and regulatory teams to ensure marketing strategies are aligned with clinical data, regulatory requirements, and business goals.KOL & Stakeholder Engagement : Build and maintain relationships with Key Opinion Leaders (KOLs), healthcare professionals, and other key stakeholders to support product credibility and market influence.Budget & Vendor Management : Manage marketing budgets, ensuring effective allocation of resources, and work with external agencies and vendors to deliver on marketing objectives.Team Collaboration : Provide mentorship and guidance to junior marketing team members, fostering a collaborative and results-driven environment.Performance Monitoring : Track and analyze the effectiveness of marketing campaigns and initiatives, providing regular updates to senior leadership and making data-driven recommendations for optimization.Qualifications:
Education : Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.Experience : 5 years of experience in pharmaceutical marketing, with a demonstrated ability to manage marketing campaigns and product launches. Experience in specialty pharmaceuticals or biotech is a plus.Skills :
Strong strategic thinking and problem-solving skills.Proficiency in market analysis, competitive intelligence, and digital marketing tools.Excellent written and verbal communication skills, with the ability to present to senior leadership and external stakeholders.Knowledge of pharmaceutical regulations, compliance, and healthcare industry trends.Proven ability to manage budgets and work with external agencies.
Preferred Experience:
Experience in launching and marketing products in a regulated industry.Knowledge of patient and healthcare provider engagement strategies.Experience working with cross-functional teams and collaborating on complex projects.Key Competencies:
Strategic AgilityAnalytical MindsetStrong Communication & InfluenceCollaborative LeadershipResults-Driven
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The Associate Director of Marketing, Pharmaceuticals, will play a critical role in developing and executing marketing strategies to support the growth and success of the company’s pharmaceutical products. This individual will work closely with the Director of Marketing to lead initiatives that drive brand awareness, market share, and product adoption. The Associate Director will collaborate cross-functionally with sales, medical affairs, regulatory, and other teams to ensure alignment of marketing efforts with overall business objectives.Key Responsibilities:
Marketing Strategy : Support the development and execution of strategic marketing plans that align with business objectives, focusing on product positioning, competitive differentiation, and market expansion.Brand Management : Oversee the implementation of brand strategies to enhance product visibility and drive adoption among healthcare professionals (HCPs), patients, and other key stakeholders.Product Launch Support : Assist in the development and execution of product launch strategies, ensuring timely and successful launches with comprehensive go-to-market plans.Market Research & Insights : Conduct and analyze market research to identify trends, customer needs, and competitive positioning. Use insights to inform marketing decisions and adjust strategies as needed.Digital Marketing : Develop and manage digital marketing campaigns across channels, including social media, email marketing, and online advertising, to engage with target audiences and increase brand engagement.Collaboration & Cross-Functional Support : Partner with sales, medical affairs, R&D, and regulatory teams to ensure marketing strategies are aligned with clinical data, regulatory requirements, and business goals.KOL & Stakeholder Engagement : Build and maintain relationships with Key Opinion Leaders (KOLs), healthcare professionals, and other key stakeholders to support product credibility and market influence.Budget & Vendor Management : Manage marketing budgets, ensuring effective allocation of resources, and work with external agencies and vendors to deliver on marketing objectives.Team Collaboration : Provide mentorship and guidance to junior marketing team members, fostering a collaborative and results-driven environment.Performance Monitoring : Track and analyze the effectiveness of marketing campaigns and initiatives, providing regular updates to senior leadership and making data-driven recommendations for optimization.Qualifications:
Education : Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.Experience : 5 years of experience in pharmaceutical marketing, with a demonstrated ability to manage marketing campaigns and product launches. Experience in specialty pharmaceuticals or biotech is a plus.Skills :
Strong strategic thinking and problem-solving skills.Proficiency in market analysis, competitive intelligence, and digital marketing tools.Excellent written and verbal communication skills, with the ability to present to senior leadership and external stakeholders.Knowledge of pharmaceutical regulations, compliance, and healthcare industry trends.Proven ability to manage budgets and work with external agencies.
Preferred Experience:
Experience in launching and marketing products in a regulated industry.Knowledge of patient and healthcare provider engagement strategies.Experience working with cross-functional teams and collaborating on complex projects.Key Competencies:
Strategic AgilityAnalytical MindsetStrong Communication & InfluenceCollaborative LeadershipResults-Driven
#J-18808-Ljbffr