CVS Health
AVP, Brand Strategy
CVS Health, Woonsocket, Rhode Island, us, 02895
Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.CVS Health is recruiting for an AVP Brand Strategy. The AVP of Brand Strategy will play a key strategic role in managing and activating the brand strategy for the CVS Health brand and multi-business unit Marketing activities. Specifically, this leader will outline the multi-year go-to-market strategy for the CVS Health brand. This leader will be a unique and important blend of strategic thinking and analytical skills to outline strategies with measurement impact and the right level of creativity to bring those to life with impactful and consistent positioning and brand activation work.Teams reporting into this leader include the Enterprise Consumer Value team that drives cross-sell Marketing activity to deepen customer relationships across multiple business units, the Brand Strategy and Identity practice that drives the overall Brand Architecture for the house of brands that fall within the CVS Health portfolio, the Brand Activation team that takes point on large Marketing efforts designed to tell the story of connectivity across the enterprise, and the Brand Strategy team, responsible for outlining and refreshing the multi-year brand priorities for the enterprise. All this work requires tremendous partnership and coordination with the business unit brand and marketing teams.Likely distribution of key responsibilities:Strategic plan development and ongoing management.Brand campaign activations.Data-driven enterprise cross-sell Marketing.Brand management and creative articulation of distinctive brand elements.Partner and influence business, digital, and other marketing partners on bringing forward the brand personality consistently.Requirements:Bachelor’s degree required.10+ years of strategic Marketing experience.Demonstrated ability to lead analytical and creative functions.Proven ability to lead, inspire, and develop talent for a team of 20+.Passion for strategic and creative problem solving.Strong collaboration skills with ability to impact and influence individuals at senior levels – both internally and externally.Agency management experience that successfully demonstrates a one team mindset between internal and external agencies.Strong written and verbal presentation skills.Thrive in a fast-paced environment and manage multiple projects simultaneously.Preferred Qualifications:MBA.Some management consulting background and/or experience is helpful in this role because a critical piece of success is impacting and influencing the business unit teams across the organization on the power of brand to differentially compete.B2C and B2B Marketing experience.Pay Range:The typical pay range for this role is: $157,800.00 - $363,936.00. This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography, and other relevant factors. This position is eligible for a CVS Health bonus, commission, or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long-term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.We anticipate the application window for this opening will close on: 11/19/2024.Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws.
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Our Heart At Work Behaviors support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.CVS Health is recruiting for an AVP Brand Strategy. The AVP of Brand Strategy will play a key strategic role in managing and activating the brand strategy for the CVS Health brand and multi-business unit Marketing activities. Specifically, this leader will outline the multi-year go-to-market strategy for the CVS Health brand. This leader will be a unique and important blend of strategic thinking and analytical skills to outline strategies with measurement impact and the right level of creativity to bring those to life with impactful and consistent positioning and brand activation work.Teams reporting into this leader include the Enterprise Consumer Value team that drives cross-sell Marketing activity to deepen customer relationships across multiple business units, the Brand Strategy and Identity practice that drives the overall Brand Architecture for the house of brands that fall within the CVS Health portfolio, the Brand Activation team that takes point on large Marketing efforts designed to tell the story of connectivity across the enterprise, and the Brand Strategy team, responsible for outlining and refreshing the multi-year brand priorities for the enterprise. All this work requires tremendous partnership and coordination with the business unit brand and marketing teams.Likely distribution of key responsibilities:Strategic plan development and ongoing management.Brand campaign activations.Data-driven enterprise cross-sell Marketing.Brand management and creative articulation of distinctive brand elements.Partner and influence business, digital, and other marketing partners on bringing forward the brand personality consistently.Requirements:Bachelor’s degree required.10+ years of strategic Marketing experience.Demonstrated ability to lead analytical and creative functions.Proven ability to lead, inspire, and develop talent for a team of 20+.Passion for strategic and creative problem solving.Strong collaboration skills with ability to impact and influence individuals at senior levels – both internally and externally.Agency management experience that successfully demonstrates a one team mindset between internal and external agencies.Strong written and verbal presentation skills.Thrive in a fast-paced environment and manage multiple projects simultaneously.Preferred Qualifications:MBA.Some management consulting background and/or experience is helpful in this role because a critical piece of success is impacting and influencing the business unit teams across the organization on the power of brand to differentially compete.B2C and B2B Marketing experience.Pay Range:The typical pay range for this role is: $157,800.00 - $363,936.00. This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography, and other relevant factors. This position is eligible for a CVS Health bonus, commission, or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.
In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company’s 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long-term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off (“PTO”) or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.We anticipate the application window for this opening will close on: 11/19/2024.Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws.
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