National Audubon Society
Vice President, Brand Marketing
National Audubon Society, New York, New York, us, 10261
Overview:
The National Audubon Society is a nonprofit conservation organization that protects birds and the places they need today and tomorrow. We work throughout the Americas towards a future where birds thrive because Audubon is a powerful, diverse, and ever-growing force for conservation. Audubon has more than 700 staff working across the hemisphere and more than 1.5 million active supporters.
North America has lost three billion birds since 1970, and more than 500 bird species are at risk of extinction across Latin America and the Caribbean. Birds act as early warning systems about the health of our environment, and they tell us that birds – and our planet – are in crisis. Together as one Audubon, we are working to alter the course of climate change and habitat loss, leading to healthier bird populations and reversing current trends in biodiversity loss. We do this by implementing on-the-ground conservation, partnering with local communities, influencing public and corporate policy, and building community.
Audubon is committed to a culture of workplace excellence, where our talented and diverse staff are deeply engaged with a strong sense of belonging. The birds Audubon pledges to protect differ in color, size, behavior, geographical preference, and countless other ways. By honoring and celebrating the equally remarkable diversity of the human species, Audubon brings new creativity, effectiveness, and leadership to our work throughout the hemisphere.Position Summary:
The Vice President of Brand Marketing will play a pivotal role in shaping the organization's brand strategy, ensuring its resonance with the target audience, and driving large-scale activation programs across our network. Reporting to the Chief Marketing and Communication Officer, you will lead a dynamic team and be responsible for crafting and executing innovative strategies that enhance our brand presence, grow and engage our audience, and elevate our organizational strategy.Compensation:
Salary range based on geo-differentials:$165,000-$190,000/year = National$195,000-$220,000/year = Alaska, CA (not San Francisco), Connecticut, D.C., Chicago, Oyster Bay, NY$220,000-$245,000/year = NYC (not Oyster Bay), San Francisco, SeattleHow to Apply:
This search is being conducted by Lochlin Partners. Interested candidates should submit a resume and cover letter to
Audubon-Brand@lochlinpartners.com .Essential Functions:
Brand and Organizational Strategy:
Develop and refine the company's brand strategy, its programs and affiliates to align with organizational goals and values.Collaborate with senior leadership to ensure that brand messaging and positioning are integrated into all marketing and communications assets.Drive brand development, including identity, tone of voice, and messaging consistency across all touchpoints.Collaborate with creative teams to produce compelling marketing materials and campaigns that align with the brand strategy.Large Scale Activation Programs:
Working with the Director, Brand Marketing, create and execute comprehensive activation programs to boost brand visibility and engagement across the network and reaching new audiences.Oversee large-scale marketing campaigns, events, and initiatives that drive brand awareness and audience participation.Manage relationships with external marketing agencies, working collaboratively to deliver compelling results.Work with Director, Brand Marketing to generate revenue-generating licensing programs.Brand Building and Awareness Owned Channels:
Oversee development and execution of social media strategies, working with Sr. Director, Social Media and Storytelling, and web (owned digital channels) strategies to maximize brand exposure and engagement.Manage top-of-funnel marketing strategies including paid media campaigns, working with Manager, Digital Advertising and Engagement to drive awareness, reach and conversion of target audiences effectively.Ensure the creation and distribution of digital content across various platforms, ensuring consistency and quality.Market Research:
Oversee market research initiatives to gain deep insights into customer behavior, market trends, and competitive landscapes.Build and measure brand awareness/ brand health metrics to understand the impact of marketing programs on targeted audiences.Use research findings to inform brand strategies, messaging, and audience targeting.Team Leadership and Management:
Build, mentor, and lead a high-performing team of marketing professionals.Set clear objectives, provide guidance, and foster a culture of creativity and collaboration.Ensure effective teamwork and alignment across market research, brand marketing, social, paid media, and web/digital content management functions.Build marketing capacity within the broader organization through sharing of best practices, training and development of guidelines and tool kits.Qualifications and Experience:
Bachelor's degree in Marketing, Business, or a related field (MBA preferred).Proven track record of at least 15 years of experience, including 5 in senior leadership roles in brand marketing and strategy. An equivalent combination of education and work experience will also be considered.Experience in digital marketing and developing and implementing large scale activation programs.Strong experience in leading cross-functional teams and managing a diverse range of marketing functions.Exceptional strategic thinking and problem-solving skills.Proficient in data analysis and using insights to drive marketing decisions.Excellent communication, presentation, and interpersonal skills.Demonstrated ability to adapt to changing market dynamics and consumer trends.A passion for innovation, creativity, and staying at the forefront of marketing trends.Demonstrated commitment to Equity, Diversity, Inclusion, and Belonging by tangibly integrating EDIB into all key work areas.A strong commitment to the mission, values, and programs of the National Audubon Society.EEO Statement:
The National Audubon Society is a federal contractor and an Equal Opportunity Employer (EOE). All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. We are committed to a policy of nondiscrimination, inclusion and equal opportunity and actively seek a diverse pool of candidates in this search.Accessibility Statement:
The National Audubon Society endeavors to keep our careers site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact
Accommodations@audubon.org . This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.
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The National Audubon Society is a nonprofit conservation organization that protects birds and the places they need today and tomorrow. We work throughout the Americas towards a future where birds thrive because Audubon is a powerful, diverse, and ever-growing force for conservation. Audubon has more than 700 staff working across the hemisphere and more than 1.5 million active supporters.
North America has lost three billion birds since 1970, and more than 500 bird species are at risk of extinction across Latin America and the Caribbean. Birds act as early warning systems about the health of our environment, and they tell us that birds – and our planet – are in crisis. Together as one Audubon, we are working to alter the course of climate change and habitat loss, leading to healthier bird populations and reversing current trends in biodiversity loss. We do this by implementing on-the-ground conservation, partnering with local communities, influencing public and corporate policy, and building community.
Audubon is committed to a culture of workplace excellence, where our talented and diverse staff are deeply engaged with a strong sense of belonging. The birds Audubon pledges to protect differ in color, size, behavior, geographical preference, and countless other ways. By honoring and celebrating the equally remarkable diversity of the human species, Audubon brings new creativity, effectiveness, and leadership to our work throughout the hemisphere.Position Summary:
The Vice President of Brand Marketing will play a pivotal role in shaping the organization's brand strategy, ensuring its resonance with the target audience, and driving large-scale activation programs across our network. Reporting to the Chief Marketing and Communication Officer, you will lead a dynamic team and be responsible for crafting and executing innovative strategies that enhance our brand presence, grow and engage our audience, and elevate our organizational strategy.Compensation:
Salary range based on geo-differentials:$165,000-$190,000/year = National$195,000-$220,000/year = Alaska, CA (not San Francisco), Connecticut, D.C., Chicago, Oyster Bay, NY$220,000-$245,000/year = NYC (not Oyster Bay), San Francisco, SeattleHow to Apply:
This search is being conducted by Lochlin Partners. Interested candidates should submit a resume and cover letter to
Audubon-Brand@lochlinpartners.com .Essential Functions:
Brand and Organizational Strategy:
Develop and refine the company's brand strategy, its programs and affiliates to align with organizational goals and values.Collaborate with senior leadership to ensure that brand messaging and positioning are integrated into all marketing and communications assets.Drive brand development, including identity, tone of voice, and messaging consistency across all touchpoints.Collaborate with creative teams to produce compelling marketing materials and campaigns that align with the brand strategy.Large Scale Activation Programs:
Working with the Director, Brand Marketing, create and execute comprehensive activation programs to boost brand visibility and engagement across the network and reaching new audiences.Oversee large-scale marketing campaigns, events, and initiatives that drive brand awareness and audience participation.Manage relationships with external marketing agencies, working collaboratively to deliver compelling results.Work with Director, Brand Marketing to generate revenue-generating licensing programs.Brand Building and Awareness Owned Channels:
Oversee development and execution of social media strategies, working with Sr. Director, Social Media and Storytelling, and web (owned digital channels) strategies to maximize brand exposure and engagement.Manage top-of-funnel marketing strategies including paid media campaigns, working with Manager, Digital Advertising and Engagement to drive awareness, reach and conversion of target audiences effectively.Ensure the creation and distribution of digital content across various platforms, ensuring consistency and quality.Market Research:
Oversee market research initiatives to gain deep insights into customer behavior, market trends, and competitive landscapes.Build and measure brand awareness/ brand health metrics to understand the impact of marketing programs on targeted audiences.Use research findings to inform brand strategies, messaging, and audience targeting.Team Leadership and Management:
Build, mentor, and lead a high-performing team of marketing professionals.Set clear objectives, provide guidance, and foster a culture of creativity and collaboration.Ensure effective teamwork and alignment across market research, brand marketing, social, paid media, and web/digital content management functions.Build marketing capacity within the broader organization through sharing of best practices, training and development of guidelines and tool kits.Qualifications and Experience:
Bachelor's degree in Marketing, Business, or a related field (MBA preferred).Proven track record of at least 15 years of experience, including 5 in senior leadership roles in brand marketing and strategy. An equivalent combination of education and work experience will also be considered.Experience in digital marketing and developing and implementing large scale activation programs.Strong experience in leading cross-functional teams and managing a diverse range of marketing functions.Exceptional strategic thinking and problem-solving skills.Proficient in data analysis and using insights to drive marketing decisions.Excellent communication, presentation, and interpersonal skills.Demonstrated ability to adapt to changing market dynamics and consumer trends.A passion for innovation, creativity, and staying at the forefront of marketing trends.Demonstrated commitment to Equity, Diversity, Inclusion, and Belonging by tangibly integrating EDIB into all key work areas.A strong commitment to the mission, values, and programs of the National Audubon Society.EEO Statement:
The National Audubon Society is a federal contractor and an Equal Opportunity Employer (EOE). All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. We are committed to a policy of nondiscrimination, inclusion and equal opportunity and actively seek a diverse pool of candidates in this search.Accessibility Statement:
The National Audubon Society endeavors to keep our careers site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact
Accommodations@audubon.org . This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.
#J-18808-Ljbffr