Director, Creative Content

Director, Creative Content

Location:

Louisville, KY, USCareers that unlock the magic of human connectionPernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT Vodka, Jameson Irish Whiskey, Malibu, Kahlúa Liqueur, Beefeater Gin, and Avión Tequila, as well as many more superior wines and exquisite champagnes!Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers.The salary range for this role, based in Kentucky is $146,148.00 to $182,685.00. Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.Role PurposeThe Creative Content Director will lead and oversee the strategic development and execution of creative content for North American Distillers for the following brands: Jeffersons, Rabbit hole, TX and Smooth Ambler. This role will lead a dedicated team of creative professionals and work with internal cross-functional teams and external agency partners to ensure our creative supports our overall brand strategy, achieves business objectives, and is delivered through a customer-centric approach.Key Accountability-

Strategy & Insights:Work with the VP marketing to develop the positioning for the brand.Elevate the quality of design and conceptual work to advance our branded content used in multiple channels.Provide strategic, innovative, and design thinking-led solutions that facilitate compelling, creative concepts delivering business objectives.Oversee content creation that educates, informs, and engages consumers.Implement sustainability initiatives within the creative space.-

Consumer Journey:Design primary communication and advertising assets based on consumer behavior insights.Build strong consumer relationships and deliver consumer-centric solutions.Drive strategies to increase digital customer engagement with the brands.Analyze and report on market and competitor trends.-

Performance:Establish and organize long-term goals, themes, and content roadmaps.Monitor and review competitor content and market trends.-

Creative Impact:Create and manage content strategies and plans that deliver on key brand goals.Manage external agency relationships and connect the brand to current culture through innovative ideas.-

Management:Build and maintain strong relationships with key markets, collaborating with the Brand Portfolio and Brand Advocacy teams.Lead, coach, and develop the brand management team.Required ExperienceBrand Building: Foster growth & consumer loyalty through brand consistency.Architect a Contemporary Strategy: Elevate the creative identity and successfully connect with consumers.Shape the Consumer Journey: Leverage data analytics to reach the right consumer.Build a Compelling Story: Reflect a close connection to the consumer through effective storytelling.Data & Insights: Leverage consumer behavioral data to make higher-value decisions.Pioneer & Lead with Idea: Lead with ideas and identify emerging trends.Lead Transformation & Change: Implement a contemporary digital approach.Sustainability & Build for Tomorrow: Incorporate economic, environmental, regulatory and social factors into commercial strategy.Required Leadership CompetenciesCourage: Address difficult challenges and champion change.Strategic mindset: Translate future possibilities into breakthrough strategies.Drives results: Achieve results consistently.Builds diverse & effective teams: Promote diversity and inclusion.Required Marketing CapabilitiesBrand Strategy: Define a brand’s overall vision and translate these into a clear plan.Storytelling: Connect with your audience and craft a compelling plot.Digital Consumer Engagement: Create strategies that drive engagement.When you join Pernod Ricard, you’ll experience a workplace that is rich in heritage, driven by our iconic brands and a long-standing commitment to sustainability. Our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. We offer a flexible work policy, with most positions offering a hybrid or remote option.Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not discriminate based on any classification protected by law.

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