Digital Product Manager

Job SummaryWe’re seeking a forward-thinking professional to help manage our digital product strategy in identifying opportunities and developing digital solutions. This person must have a customer-first mindset, understanding of UI/UX and an ability to develop data pipelines that can be used to track, analyze, and improve our digital products. This is a customer-centric role, working to translate the needs of users into digital business opportunities. The role requires a candidate who has excellent analytical, organizational, and communication skills for working with a team to interpret large amounts of data and information. The successful candidate will act as a bridge between stakeholders and the development team to ensure digital products meet business goals and user needs.Key skills include a general understanding of the market and customer needs, strong communication and negotiation abilities, strategic thinking, and the capacity to prioritize effectively. A good grasp of agile methodologies and the role of a product owner will also help create success in this role.Principal Duties and ResponsibilitiesSupport strategies and execute on long-term vision to build best-in-class digital products.Conduct user research and usability studies, collaborating with designers, developers, and other enterprise team members throughout the process.Participate in customer feedback sessions, validation, and white space analysis to identify opportunities for new or existing features and functionalities.Partner with business owners and agile development teams to manage roadmap priorities that will be reflected in the company's broader Service and Technology plans.Partner with IT to manage priorities and backlog for all digital products, ensuring that IT delivers capabilities on time and per expectation.Responsible for managing and documenting the continuous flow of business-related processes that will include idea generation, feasibility, planning, implementation, launch, and post-implementation.Support requirements discovery, solution design, user story writing, feature development, and user acceptance testing.Partner with Marketing and Service/Operations leadership to identify key capabilities needed as well as potential issues.Assess and understand the applications of new vendor technologies and emerging trends like AI/Gen AI and other advancements.Partner regularly with cross-functional teams to ensure alignment on feature development and prioritization.Work with product marketing to develop positioning and messaging for customer introductions and adoption cycles.Provide business and user escalation support for existing digital products – policyholder and agent websites as well as mobile app. This includes direct interaction with end users for troubleshooting.Monitor and evaluate digital products’ performance to facilitate continuous iteration and improvement.Responsible for keeping direct manager updated regarding milestones and identify impediments or roadblocks with the ability to recommend options for resolution.Coordinate analysis and quality control functions to ensure good client experience within all impacted systems.May take on other enterprise projects, as assigned.Knowledge, Skills and AbilitiesBachelor's degree in Business, Information Systems, Digital Marketing or related field requiredFive to seven years of experience in digital product management or similar roleStrong analytical, prioritization, and negotiating skillsExperience in usability and customer-focused designPrevious experience and familiarity with agile development methodologies and frameworkPassion for building great digital tools and products to solve customer and business problems“Roll up your sleeves” outlook and attitudeAbility to collaborate cross-functionally, manage multiple projects at once, and work with multiple internal and external stakeholdersExperience with SQL queries and with back-end and front-end programming languages such as Java, HTML, CSS, a plusPrevious experience in Financial Services, Agency or Distribution Back Office, a plusPossesses business insights and proven project management skillsExcellent communication and problem-solving skills; self-motivated with strategic and analytical orientationIntermediate Excel and PowerPoint skills

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