Axion Ray
Senior Marketing Lead
Axion Ray, New York, New York, us, 10261
Job Overview:
Axion Ray’s mission is to improve the quality and safety of innovative, engineered products - airplanes, electric vehicles, medical devices, home appliances, consumer electronics. We’re achieving this by creating the world’s best proactive management platform, powered by the latest advances in artificial intelligence. Axion leverages bleeding-edge tech & AI stack to solve real-world problems. With investment from top Enterprise SaaS VCs like Bessemer, and key strategic partners such as Boeing and Raytheon, we are uniquely positioned to solve the hardest problems in manufacturing today.
As the first Senior Marketing Lead at Axion Ray, you will play a pivotal role in driving the success of our go to market strategy. You will be responsible for market positioning, creating compelling product messaging, and collaborating cross-functionally to ensure the successful launch and ongoing promotion of Axion Ray products. You’ll partner directly with our strategy & operations team, helmed by the CEO, to execute on key marketing initiatives
Key Responsibilities:
Shape our product message and market positioning
by developing a deep understanding of our customers, their needs, and how Axion Ray can help them achieve their goals
Tell the Axion story by owning the content calendar. Partner cross-functionally to create compelling content to grow the Axion Ray brand and nurture potential customers across channels (e.g., newsletter, site, social)
Partner closely with our sales and solutions team members
to create and distribute collateral and enablement materials that resonate with our core personas across the customer lifecycle
Build and scale our Axion community
by planning and producing value-driven events and communications (e.g., in-person and virtual events, content)
Conduct in-depth market research to identify trends , customer needs, and competitive landscape.
Utilize market insights to inform company positioning , vertical strategies and differentiation
Who you are:
Strong storyteller.
You spike in your ability to distill complexity into simple language. You know how to get to the crux of a value proposition and translate it into all forms of content – website copy, sales messaging, emails, social, etc.
Scrappy.
You’re excited to jump into the weeds to fill marketing gaps that you identify and develop MVPs to get efforts off the ground while laying the groundwork to build out our future-state marketing org
Customer driven.
You’re excited to talk to prospects, community members, and customers and apply what you learn to the marketing strategy.
Creative and experimental.
You’re excited to experiment and iterate with new content styles, tools, and channels to reach our ICPs.
Data-driven.
You love to understand the results of campaigns and content you’ve created to understand effectiveness and where to optimize.
Big and small thinker.
You can connect the dots at a high level and get into the weeds of execution.
What we’re looking for:
Bachelor's degree in Marketing, Business, or a related field (MBA is a plus).
Proven experience in product marketing within the technology industry and specifically at early stage startup. Experience in B2B Enterprise sales motion
Prior experience in or selling to quality, engineering, product development or similar roles a plus. Prior experience in Consumer or Industrials a plus (but not required)
You are organized with excellent project management skills and can effectively collaborate with a variety of stakeholders. You have experience taking input from sales and solution (i.e., customer success) team members
You have excellent writing, editing, and communication skills. You have a strong attention to detail and can own and execute projects end to end.
You have worked at an early stage startup (Seed, Series A, B, or C).
Why Axion Ray:
Join a fast-growing, early-stage startup with the chance to make a significant impact from day one
Our culture puts people first - we will encourage you to bring your full self to work and will set you up to succeed
Competitive compensation, meaningful equity, and benefits package
Career development and leadership opportunities
We bring a unique combination of technical and business skills, with company leaders from top tech companies like Palantir, business leadership from McKinsey, and automotive leadership from GM and Ford
We’re an interdisciplinary team that prizes collaboration & diversity of thinking
Axion is based in New York, New York with a headquarters in Williamsburg and the team works in a hybrid capacity. This role is expected to work in office at least 3 days weekly.
Axion Ray is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity, or any other factor protected by applicable federal, state, or local laws.
Compensation Range: $120K - $200K
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Axion Ray’s mission is to improve the quality and safety of innovative, engineered products - airplanes, electric vehicles, medical devices, home appliances, consumer electronics. We’re achieving this by creating the world’s best proactive management platform, powered by the latest advances in artificial intelligence. Axion leverages bleeding-edge tech & AI stack to solve real-world problems. With investment from top Enterprise SaaS VCs like Bessemer, and key strategic partners such as Boeing and Raytheon, we are uniquely positioned to solve the hardest problems in manufacturing today.
As the first Senior Marketing Lead at Axion Ray, you will play a pivotal role in driving the success of our go to market strategy. You will be responsible for market positioning, creating compelling product messaging, and collaborating cross-functionally to ensure the successful launch and ongoing promotion of Axion Ray products. You’ll partner directly with our strategy & operations team, helmed by the CEO, to execute on key marketing initiatives
Key Responsibilities:
Shape our product message and market positioning
by developing a deep understanding of our customers, their needs, and how Axion Ray can help them achieve their goals
Tell the Axion story by owning the content calendar. Partner cross-functionally to create compelling content to grow the Axion Ray brand and nurture potential customers across channels (e.g., newsletter, site, social)
Partner closely with our sales and solutions team members
to create and distribute collateral and enablement materials that resonate with our core personas across the customer lifecycle
Build and scale our Axion community
by planning and producing value-driven events and communications (e.g., in-person and virtual events, content)
Conduct in-depth market research to identify trends , customer needs, and competitive landscape.
Utilize market insights to inform company positioning , vertical strategies and differentiation
Who you are:
Strong storyteller.
You spike in your ability to distill complexity into simple language. You know how to get to the crux of a value proposition and translate it into all forms of content – website copy, sales messaging, emails, social, etc.
Scrappy.
You’re excited to jump into the weeds to fill marketing gaps that you identify and develop MVPs to get efforts off the ground while laying the groundwork to build out our future-state marketing org
Customer driven.
You’re excited to talk to prospects, community members, and customers and apply what you learn to the marketing strategy.
Creative and experimental.
You’re excited to experiment and iterate with new content styles, tools, and channels to reach our ICPs.
Data-driven.
You love to understand the results of campaigns and content you’ve created to understand effectiveness and where to optimize.
Big and small thinker.
You can connect the dots at a high level and get into the weeds of execution.
What we’re looking for:
Bachelor's degree in Marketing, Business, or a related field (MBA is a plus).
Proven experience in product marketing within the technology industry and specifically at early stage startup. Experience in B2B Enterprise sales motion
Prior experience in or selling to quality, engineering, product development or similar roles a plus. Prior experience in Consumer or Industrials a plus (but not required)
You are organized with excellent project management skills and can effectively collaborate with a variety of stakeholders. You have experience taking input from sales and solution (i.e., customer success) team members
You have excellent writing, editing, and communication skills. You have a strong attention to detail and can own and execute projects end to end.
You have worked at an early stage startup (Seed, Series A, B, or C).
Why Axion Ray:
Join a fast-growing, early-stage startup with the chance to make a significant impact from day one
Our culture puts people first - we will encourage you to bring your full self to work and will set you up to succeed
Competitive compensation, meaningful equity, and benefits package
Career development and leadership opportunities
We bring a unique combination of technical and business skills, with company leaders from top tech companies like Palantir, business leadership from McKinsey, and automotive leadership from GM and Ford
We’re an interdisciplinary team that prizes collaboration & diversity of thinking
Axion is based in New York, New York with a headquarters in Williamsburg and the team works in a hybrid capacity. This role is expected to work in office at least 3 days weekly.
Axion Ray is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity, or any other factor protected by applicable federal, state, or local laws.
Compensation Range: $120K - $200K
#J-18808-Ljbffr