Ravensburger North America, Inc.
International Marketing Manager
Ravensburger North America, Inc., Alexandria, Virginia, us, 22350
Summary:
ThinkFun, a leading innovator in games and toys, is seeking a dynamic and experienced International Marketing Manager. This role is pivotal in developing and executing marketing strategies across North American and international markets. The ideal candidate will lead the creation and adaptation of marketing assets for global markets, drive marketing activations in North America, and oversee the execution of key events. Additionally, the role requires meticulous management of the company's digital presence, including website updates and maintaining accurate product information across databases. ThinkFun is a division of Ravensburger.
Key Responsibilities:
Global Asset Development:
Develop and adapt marketing assets tailored to different international markets ensuring brand consistency, including product photography, lifestyle photography, and video assets
Collaborate with cross-functional teams to ensure assets meet the needs of global distribution channels
North American Marketing & Activations:
Plan and execute innovative marketing campaigns and activations specifically for the North American market
Maintain and edit e-commerce listings for product accuracy
Monitor and analyze campaign performance, making data-driven adjustments to optimize outcomes
Drive communication for product availability
Ship samples as needed
Marketing Planning & Execution:
Develop comprehensive marketing plans that align with business goals and market trends
Lead the execution of marketing strategies across multiple channels, including digital, social media, and traditional media
Event Planning & Management:
Organize and manage industry events, trade shows, and product launches, ensuring alignment with brand objectives and maximizing exposure
Coordinate with event vendors and partners to deliver seamless and impactful experiences
Digital Presence & Website Management:
Oversee regular updates to the ThinkFun website, ensuring content is current, engaging, and aligned with marketing campaigns
Collaborate with internal teams to enhance website functionality and user experience
Build a schedule for Social Media posts, both static and video, and report on performance
Product Information & Database Management:
Ensure the product information management (PIM) and SharePoint are up-to-date, accurate, and accessible for internal teams and global partners
Manage the flow of product information across various platforms, supporting global sales and marketing efforts
Meetings
Attend product development meetings and updates
Contribute a marketing and creative perspective in product development, taking into account consumer reaction to previous products
Attend regular meetings with various North American colleagues within Ravensburger and international meetings with the global teams
Some travel is required, both nationally and internationally
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field. Experience will substitute for a degree
5+ years of experience in marketing and/or marketing operations, preferably in entertainment, games, toys, or consumer goods industry
Proven track record in developing and executing marketing strategies across multiple regions
Strong project management skills with experience in event planning and execution.
Proficiency in digital marketing tools and platforms, with a strong understanding of website management
Excellent communication skills, both written and verbal, with the ability to work effectively with cross-functional teams
Highly organized with exceptional attention to detail
Ability to thrive in a fast-paced, dynamic environment
Job Type: Full-time
Pay: $110,000.00 - $120,000.00 per year
Benefits:
401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance
Work Location: Hybrid remote in Alexandria, VA 22314
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ThinkFun, a leading innovator in games and toys, is seeking a dynamic and experienced International Marketing Manager. This role is pivotal in developing and executing marketing strategies across North American and international markets. The ideal candidate will lead the creation and adaptation of marketing assets for global markets, drive marketing activations in North America, and oversee the execution of key events. Additionally, the role requires meticulous management of the company's digital presence, including website updates and maintaining accurate product information across databases. ThinkFun is a division of Ravensburger.
Key Responsibilities:
Global Asset Development:
Develop and adapt marketing assets tailored to different international markets ensuring brand consistency, including product photography, lifestyle photography, and video assets
Collaborate with cross-functional teams to ensure assets meet the needs of global distribution channels
North American Marketing & Activations:
Plan and execute innovative marketing campaigns and activations specifically for the North American market
Maintain and edit e-commerce listings for product accuracy
Monitor and analyze campaign performance, making data-driven adjustments to optimize outcomes
Drive communication for product availability
Ship samples as needed
Marketing Planning & Execution:
Develop comprehensive marketing plans that align with business goals and market trends
Lead the execution of marketing strategies across multiple channels, including digital, social media, and traditional media
Event Planning & Management:
Organize and manage industry events, trade shows, and product launches, ensuring alignment with brand objectives and maximizing exposure
Coordinate with event vendors and partners to deliver seamless and impactful experiences
Digital Presence & Website Management:
Oversee regular updates to the ThinkFun website, ensuring content is current, engaging, and aligned with marketing campaigns
Collaborate with internal teams to enhance website functionality and user experience
Build a schedule for Social Media posts, both static and video, and report on performance
Product Information & Database Management:
Ensure the product information management (PIM) and SharePoint are up-to-date, accurate, and accessible for internal teams and global partners
Manage the flow of product information across various platforms, supporting global sales and marketing efforts
Meetings
Attend product development meetings and updates
Contribute a marketing and creative perspective in product development, taking into account consumer reaction to previous products
Attend regular meetings with various North American colleagues within Ravensburger and international meetings with the global teams
Some travel is required, both nationally and internationally
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field. Experience will substitute for a degree
5+ years of experience in marketing and/or marketing operations, preferably in entertainment, games, toys, or consumer goods industry
Proven track record in developing and executing marketing strategies across multiple regions
Strong project management skills with experience in event planning and execution.
Proficiency in digital marketing tools and platforms, with a strong understanding of website management
Excellent communication skills, both written and verbal, with the ability to work effectively with cross-functional teams
Highly organized with exceptional attention to detail
Ability to thrive in a fast-paced, dynamic environment
Job Type: Full-time
Pay: $110,000.00 - $120,000.00 per year
Benefits:
401(k) matching
Dental insurance
Health insurance
Paid time off
Vision insurance
Work Location: Hybrid remote in Alexandria, VA 22314
#J-18808-Ljbffr