Tbwa Chiat/Day Inc
Platforms and Partner Marketing Lead - Vice President New York, NY, United State
Tbwa Chiat/Day Inc, Boston, New York, United States,
Platforms and Partner Marketing Lead - Vice President
New York, NY, United StatesiCapital is powering the world’s alternative investment marketplace. Our financial technology platform has transformed how advisors, wealth management firms, asset managers, and banks evaluate and recommend bespoke public and private market strategies for their high-net-worth clients. iCapital services approximately $198 billion in global client assets invested in 1,634 funds, as of August 2024.iCapital has been named to the Forbes Fintech 50 for seven consecutive years (2018-2024); a three-time selection by Forbes to its list of Best Startup Employers (2021-2023); and a three-time winner of MMI/Barron’s Solutions Provider award.About the Role
iCapital is looking for a results-driven Platforms and Partner Marketing Lead to develop and execute strategies that enhance our partner relationships and drive mutual growth. This role emphasizes collaboration with Relationship Managers (RMs), Sales, Business Development, and other cross-functional teams to create impactful co-marketing initiatives and manage key stakeholders in partner organizations.Responsibilities
Strategy Development:
Create and implement partnership marketing strategies that align with our business goals and enhance brand visibility.Co-Marketing Management:
Design, launch, and optimize co-marketing initiatives with partners, ensuring consistent messaging and brand alignment across all channels.External View and Experience:
Bring an external perspective to inform strategies and enhance partner offerings and programs.Relationship Building:
Cultivate strong relationships with existing and new partners.Performance Analysis:
Monitor and analyze partner engagement and market trends to refine strategies and report on key metrics.Content Creation:
Collaborate with content teams to develop promotional materials, case studies, and thought leadership content that highlight partner success stories.Cross-Functional Collaboration:
Work closely with RMs, Sales, Business Development, and other teams to ensure alignment on partnership objectives and leverage insights to enhance partner offerings.Market Insights:
Stay abreast of industry trends and partner and competitor activities to inform our strategies.Qualifications
Bachelor’s degree in marketing, business, or a related field; MBA is preferred12+ years of related experience including 4+ years in partnership marketing, preferably within the fintech, tech, or wealth management industryProven track record of developing and managing successful marketing strategies, plans, and campaignsStrong analytical skills with the ability to interpret data and translate insights into actionable strategiesExcellent communication and interpersonal skills, with an expertise for building relationshipsProven success at marketing and execution planning. Adept at building integrated marketing plans and campaigns across multiple marketing disciplinesDirect experience interfacing with partners and a proven track record delivering growth and performance metricsExpertise in landing and coordinating cross-discipline marketing programs, editorial, and sales enablement programsExperience launching new products, programs, or activitiesExperience managing ambiguity and rapid change and able to demonstrate agility and risk-takingSelf-motivated, detail-oriented, and able to manage multiple projects in a fast-paced environmentThe base salary range for this role is $150,000 to $185,000. iCapital offers a compensation package which includes salary, equity for all full-time employees, and an annual performance bonus. Employees also receive a comprehensive benefits package that includes an employer matched retirement plan, generously subsidized healthcare with 100% employer paid dental, vision, telemedicine, and virtual mental health counseling, parental leave, and unlimited paid time off (PTO).We believe the best ideas and innovation happen when we are together. Employees in this role will work in the office four days, with the flexibility to work remotely one day. Every department has different needs, and some positions will be designated in-office jobs, based on their function.iCapital is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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New York, NY, United StatesiCapital is powering the world’s alternative investment marketplace. Our financial technology platform has transformed how advisors, wealth management firms, asset managers, and banks evaluate and recommend bespoke public and private market strategies for their high-net-worth clients. iCapital services approximately $198 billion in global client assets invested in 1,634 funds, as of August 2024.iCapital has been named to the Forbes Fintech 50 for seven consecutive years (2018-2024); a three-time selection by Forbes to its list of Best Startup Employers (2021-2023); and a three-time winner of MMI/Barron’s Solutions Provider award.About the Role
iCapital is looking for a results-driven Platforms and Partner Marketing Lead to develop and execute strategies that enhance our partner relationships and drive mutual growth. This role emphasizes collaboration with Relationship Managers (RMs), Sales, Business Development, and other cross-functional teams to create impactful co-marketing initiatives and manage key stakeholders in partner organizations.Responsibilities
Strategy Development:
Create and implement partnership marketing strategies that align with our business goals and enhance brand visibility.Co-Marketing Management:
Design, launch, and optimize co-marketing initiatives with partners, ensuring consistent messaging and brand alignment across all channels.External View and Experience:
Bring an external perspective to inform strategies and enhance partner offerings and programs.Relationship Building:
Cultivate strong relationships with existing and new partners.Performance Analysis:
Monitor and analyze partner engagement and market trends to refine strategies and report on key metrics.Content Creation:
Collaborate with content teams to develop promotional materials, case studies, and thought leadership content that highlight partner success stories.Cross-Functional Collaboration:
Work closely with RMs, Sales, Business Development, and other teams to ensure alignment on partnership objectives and leverage insights to enhance partner offerings.Market Insights:
Stay abreast of industry trends and partner and competitor activities to inform our strategies.Qualifications
Bachelor’s degree in marketing, business, or a related field; MBA is preferred12+ years of related experience including 4+ years in partnership marketing, preferably within the fintech, tech, or wealth management industryProven track record of developing and managing successful marketing strategies, plans, and campaignsStrong analytical skills with the ability to interpret data and translate insights into actionable strategiesExcellent communication and interpersonal skills, with an expertise for building relationshipsProven success at marketing and execution planning. Adept at building integrated marketing plans and campaigns across multiple marketing disciplinesDirect experience interfacing with partners and a proven track record delivering growth and performance metricsExpertise in landing and coordinating cross-discipline marketing programs, editorial, and sales enablement programsExperience launching new products, programs, or activitiesExperience managing ambiguity and rapid change and able to demonstrate agility and risk-takingSelf-motivated, detail-oriented, and able to manage multiple projects in a fast-paced environmentThe base salary range for this role is $150,000 to $185,000. iCapital offers a compensation package which includes salary, equity for all full-time employees, and an annual performance bonus. Employees also receive a comprehensive benefits package that includes an employer matched retirement plan, generously subsidized healthcare with 100% employer paid dental, vision, telemedicine, and virtual mental health counseling, parental leave, and unlimited paid time off (PTO).We believe the best ideas and innovation happen when we are together. Employees in this role will work in the office four days, with the flexibility to work remotely one day. Every department has different needs, and some positions will be designated in-office jobs, based on their function.iCapital is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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