Horizon Media
Planner, Paid Social Media
Horizon Media, New York, New York, us, 10261
Job Description
Who We Are
Horizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What You'll DoCampaign Management/Execution - 25%Continue developing a mastery and proficiency in all internal buying and reporting tools, including platform interfaces and native tools for application/analysis into competitive landscape, target digital consumption support, plan development and reportingSupport in measurement planning and pixel generation and third-party ad tracking needs with manager directionTraffic plan assets such as creative and required tracking tagsExecutes Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issuesCreates campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clientsGenerate insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocolSupport the setup of client Paid Social campaigns and posts via Paid Social platforms and third-party buying tools with oversight and direction from managerTake ownership of completing and monitoring both internal team and client facing financial tracking documentsReporting - 25%
Monitor pacing and optimizations of active social campaigns across client roster dailyGenerate high level performance insights and recommendations relative to active client campaigns in tandem with managerOwn client roster reporting on campaign performance and proactively communicate any issues to internal team, managers, when necessary; assisting with reporting and data collection outside of client roster as neededSocial Media Planning - 20%
Support in developing proposals for paid social media campaigns across active client rosterLearns how to create and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions; assist in analyzing proposals and partner negotiationsMonitor new & emerging opportunities and applications in paid social media environments, and appropriately apply that knowledgeAssist with maintaining vendor meeting communication, updating internal weekly and monthly status documents, and maintaining team deliverables calendarsRelationship Development - 15%
Own and maintain active communication with internal client roster teams to manage timelines and cross-collaborative meetingsWork closely to partner and build relationships with other internal teams (e.g. Analytics, Digital, etc.)Participate in larger team projects with direct oversight from SupervisorLearning & Development - 15%
Attend agency learning sessions and vendor meetingsParticipate in internal and external learning and development opportunities (e.g. Facebook Blueprint, Twitter Flight School)Who You Are
A strong, effective communicatorA problem solver with the ability to develop creative solutionsDetail oriented with strong organizational skillsAn effective time manager, comfortable working with multiple timelines and deliverablesComfortable working within large sets of data and numbersA helpful team player with business maturity in a professional setting, willing to roll up your sleevesTakes pride in ownership of work and demonstrates accountabilityAble to thrive in an agile, fast-paced environment and seek out feedback proactivelyResults and solutions oriented; consistently motivated, proactive, and resourcefulInterested in the media landscape, specifically paid social, with a desire to innovate and keep up with trendsA supporter of and advocate for diversity, equity and inclusionPreferred Skills & Experience
1+ years previous paid social media experienceExperience buying ads on Facebook and Instagram is crucial, additional platforms preferredProficiency working within Microsoft Excel and PowerPointExposure to advanced targeting/retargeting tactics in socialComfort owning and managing budget/investment levels in social media
Certificates, Licenses and Registrations
This role does not require certificates, licenses or registrations
Physical Activity and Work Environment
This role does not require any physical activity
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
#LI-HYBRID #LI-LT1
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range$62,400.00 - $70,000.00
A successful applicant's actual base salary may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
Who We Are
Horizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What You'll DoCampaign Management/Execution - 25%Continue developing a mastery and proficiency in all internal buying and reporting tools, including platform interfaces and native tools for application/analysis into competitive landscape, target digital consumption support, plan development and reportingSupport in measurement planning and pixel generation and third-party ad tracking needs with manager directionTraffic plan assets such as creative and required tracking tagsExecutes Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issuesCreates campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clientsGenerate insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocolSupport the setup of client Paid Social campaigns and posts via Paid Social platforms and third-party buying tools with oversight and direction from managerTake ownership of completing and monitoring both internal team and client facing financial tracking documentsReporting - 25%
Monitor pacing and optimizations of active social campaigns across client roster dailyGenerate high level performance insights and recommendations relative to active client campaigns in tandem with managerOwn client roster reporting on campaign performance and proactively communicate any issues to internal team, managers, when necessary; assisting with reporting and data collection outside of client roster as neededSocial Media Planning - 20%
Support in developing proposals for paid social media campaigns across active client rosterLearns how to create and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions; assist in analyzing proposals and partner negotiationsMonitor new & emerging opportunities and applications in paid social media environments, and appropriately apply that knowledgeAssist with maintaining vendor meeting communication, updating internal weekly and monthly status documents, and maintaining team deliverables calendarsRelationship Development - 15%
Own and maintain active communication with internal client roster teams to manage timelines and cross-collaborative meetingsWork closely to partner and build relationships with other internal teams (e.g. Analytics, Digital, etc.)Participate in larger team projects with direct oversight from SupervisorLearning & Development - 15%
Attend agency learning sessions and vendor meetingsParticipate in internal and external learning and development opportunities (e.g. Facebook Blueprint, Twitter Flight School)Who You Are
A strong, effective communicatorA problem solver with the ability to develop creative solutionsDetail oriented with strong organizational skillsAn effective time manager, comfortable working with multiple timelines and deliverablesComfortable working within large sets of data and numbersA helpful team player with business maturity in a professional setting, willing to roll up your sleevesTakes pride in ownership of work and demonstrates accountabilityAble to thrive in an agile, fast-paced environment and seek out feedback proactivelyResults and solutions oriented; consistently motivated, proactive, and resourcefulInterested in the media landscape, specifically paid social, with a desire to innovate and keep up with trendsA supporter of and advocate for diversity, equity and inclusionPreferred Skills & Experience
1+ years previous paid social media experienceExperience buying ads on Facebook and Instagram is crucial, additional platforms preferredProficiency working within Microsoft Excel and PowerPointExposure to advanced targeting/retargeting tactics in socialComfort owning and managing budget/investment levels in social media
Certificates, Licenses and Registrations
This role does not require certificates, licenses or registrations
Physical Activity and Work Environment
This role does not require any physical activity
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
#LI-HYBRID #LI-LT1
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range$62,400.00 - $70,000.00
A successful applicant's actual base salary may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.