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Post Consumer Brands

Copywriter, Pet Portfolio

Post Consumer Brands, Lakeville, Minnesota, United States, 55044


Business Unit Overview:

Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The companys portfolio includes beloved brands such as Honey Bunches of Oats, PEBBLES, Grape-Nuts and Malt-O-Meal cereal, and Peter Pan peanut butter, as well as Rachael Ray Nutrish, Kibbles n Bits and 9Lives dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn for the latest news.Brand:Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. Were always searching the center store for the next exciting product to add to our portfolio, and right now, were growing and need passionate, driven individuals with diverse perspectives to help us reach greater heights. Thats where you come in. Join a team where your voice is not only heard but valued. Make a real impact on brands enjoyed by millions of people and their pets.Location Description:Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.Responsibilities:OverviewThe?Copywriter?is a key member of the in-house creative studio team and is an integral part of Post Pets marketing and branding efforts. This role will collaborate with designers/art directors, project managers, external creative partners, marketing teams and other internal partners. Were looking for a big thinker who can quickly translate their ideas into go-to-market ready copy for a variety of exciting projects including digital, social, print, video and e-commerce with an emphasis and knowledge of the Shopper Marketing space.Were looking for someone who takes the initiative, thinks strategically and can effortlessly craft communications that flex and resonate with our consumers across these great brands. The Copywriter also requires an emphasis on ensuring brand standards are upheld and that there is consistency within our tone and voice for each band across the pet portfolio.AccountabilitiesWrite original and engaging copy for marketing materials including but not limited to digital advertisements, social media graphics, UX optimized website content, support A/B testing, brochures, flyers, posters, promotional materials and internal presentations/communicationsEnsure that copy is on brand, consistent with brand and legal guidelines across all design assetsAdhere to campaign standards that have been established by agency partnersParticipate in brainstorming sessions and provide creative input for new initiatives and projects to develop engaging ideas that attract and retain consumersConstantly research creative and cultural trends that exist inside and outside our industry?Partner with designers/art directors to develop creative solutions that deliver on creative briefs and brand guidelinesDetail oriented with strong time management and organizational skills to manage multiple projects simultaneously and adhere to deadlines and project specificationsProactively and effectively communicate with other team members on your projectsOpenly welcome feedback through creative critiques and demonstrate an ability to take direction?Flexibility to adapt to changing priorities and project requirements

Qualifications:Exeprience2+ years' of copywriting experience, preferably in an in-house or agency environmentPortfolio that showcases a range of strategic writing, ideation and strategic thinking across different mediums (CPG experience a plus)Expert editing and proofreading skillsProficient in Microsoft office suite and both Keynote and PowerPointKnowledge of Adobe Creative Suite a plusStrong verbal and written communication skillsDeveloping communication and interpersonal skills, with the ability to present/explain creative conceptsAbility to work both independently and collaboratively in a fast-paced environmentWillingness to travel 15%EducationBachelors degree in English, Journalism, Communications, or a related field requiredWork LocationIn office (Lakeville, MN) with a hybrid work schedule#LI-hybrid