FOLEY HOAG LLP
Digital Marketing & Communications Specialist
FOLEY HOAG LLP, New York, New York, us, 10261
Digital Marketing & Communications Specialist
Job Category:
Business DevelopmentRequisition Number:
DIGIT001082Posted: September 27, 2024Full-TimeHybridLocations
New York Office1301 Avenue of the AmericasNew York, NY 10019, USAThe Digital Marketing & Communications Specialist plays a crucial role in developing and executing comprehensive digital marketing strategies to enhance the firm’s online presence, engage with its audience, and support growth objectives. Reporting to the Senior Communications Manager, this role involves writing, editing and enhancing a variety of internal and external communications, including social media posts, award submissions, press releases, mailings, newsletters, digital platforms and web content, as well as facilitating the firm's public profile and online presence.Successful candidates will possess solid written and verbal communication skills and digital media aptitude. Comfort with various technologies and the ability to learn quickly is also desirable. This individual should exhibit excellent interpersonal and time management skills and display strong attention to detail.Responsibilities include, but are not limited to:Content Creation:
In partnership with Business Development Managers, other business services departments and attorneys, help drive the creation of compelling content for various digital platforms, ensuring it resonates with the firm’s target audience and enhances the firm's brand.Proofreading and Editing:
Thoroughly proofread and edit all content to ensure it is precise, accurate and adheres to the firm’s style guidelines.Internal Communications:
Develop internal newsletters, announcements, intranet posts and other communication materials to foster an engaging, cohesive and informed work environment.Campaign Management:
Oversee digital marketing campaigns to optimize performance from inception to completion, including planning, budgeting, execution, tracking, and analytics reporting.Industry Trends:
Stay up-to-date with industry trends, digital marketing innovations, ethics rules and best practices to keep the firm’s digital presence competitive and effective.Job Requirements & SkillsExperience:
At least 5 years of experience in digital marketing and communications, preferably within a professional services or legal environment. B2B marketing knowledge a plus.Skills:
Proven expertise in managing digital marketing campaigns, content creation, SEO, SEM, social media, press releases, internal communications, and strong proofreading and editing skills; working knowledge of video production; and visual design skills.Tools:
Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads), social media management tools, email marketing platforms, project management tools, as well as Microsoft Office and backend website and HTML basics.Education:
Bachelor’s degree in Marketing, Communications, or a related field; advanced certifications or coursework in digital marketing are a plus.Attributes:
Strong communication skills, attention to detail, strategic thinking, and the ability to prioritize in a fast-paced environment; team oriented; ability to collaborate with attorneys and business services teams at all levels.About Foley HoagFounded in 1943, Foley Hoag has established a lengthy record of success in the innovation industries of life sciences, health care, technology, energy/renewables and cannabis. Our people define us. From our offices in Boston, Washington DC, New York, Denver, and Paris, more than 350 lawyers and 260 professionals in business services exhibit authentic collegiality, genuine respect for each other, and the drive to deliver exceptional client service.Since our founding, Foley Hoag has been a leader and catalyst for change in the legal industry and beyond. We value the diversity of perspectives and experiences that enrich our work and our world and seek to hire the best professionals, regardless of any factor. We strive every day to ensure everyone at Foley Hoag feels valued through career development, affinity groups, mentorship programs, and more. We offer a competitive compensation and benefits package, and a connected, challenging, professional, and fun place for you to thrive in the next chapter of your career.Compensation range is $73,000 to $91,000 commensurate with related experience and qualification.
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Job Category:
Business DevelopmentRequisition Number:
DIGIT001082Posted: September 27, 2024Full-TimeHybridLocations
New York Office1301 Avenue of the AmericasNew York, NY 10019, USAThe Digital Marketing & Communications Specialist plays a crucial role in developing and executing comprehensive digital marketing strategies to enhance the firm’s online presence, engage with its audience, and support growth objectives. Reporting to the Senior Communications Manager, this role involves writing, editing and enhancing a variety of internal and external communications, including social media posts, award submissions, press releases, mailings, newsletters, digital platforms and web content, as well as facilitating the firm's public profile and online presence.Successful candidates will possess solid written and verbal communication skills and digital media aptitude. Comfort with various technologies and the ability to learn quickly is also desirable. This individual should exhibit excellent interpersonal and time management skills and display strong attention to detail.Responsibilities include, but are not limited to:Content Creation:
In partnership with Business Development Managers, other business services departments and attorneys, help drive the creation of compelling content for various digital platforms, ensuring it resonates with the firm’s target audience and enhances the firm's brand.Proofreading and Editing:
Thoroughly proofread and edit all content to ensure it is precise, accurate and adheres to the firm’s style guidelines.Internal Communications:
Develop internal newsletters, announcements, intranet posts and other communication materials to foster an engaging, cohesive and informed work environment.Campaign Management:
Oversee digital marketing campaigns to optimize performance from inception to completion, including planning, budgeting, execution, tracking, and analytics reporting.Industry Trends:
Stay up-to-date with industry trends, digital marketing innovations, ethics rules and best practices to keep the firm’s digital presence competitive and effective.Job Requirements & SkillsExperience:
At least 5 years of experience in digital marketing and communications, preferably within a professional services or legal environment. B2B marketing knowledge a plus.Skills:
Proven expertise in managing digital marketing campaigns, content creation, SEO, SEM, social media, press releases, internal communications, and strong proofreading and editing skills; working knowledge of video production; and visual design skills.Tools:
Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads), social media management tools, email marketing platforms, project management tools, as well as Microsoft Office and backend website and HTML basics.Education:
Bachelor’s degree in Marketing, Communications, or a related field; advanced certifications or coursework in digital marketing are a plus.Attributes:
Strong communication skills, attention to detail, strategic thinking, and the ability to prioritize in a fast-paced environment; team oriented; ability to collaborate with attorneys and business services teams at all levels.About Foley HoagFounded in 1943, Foley Hoag has established a lengthy record of success in the innovation industries of life sciences, health care, technology, energy/renewables and cannabis. Our people define us. From our offices in Boston, Washington DC, New York, Denver, and Paris, more than 350 lawyers and 260 professionals in business services exhibit authentic collegiality, genuine respect for each other, and the drive to deliver exceptional client service.Since our founding, Foley Hoag has been a leader and catalyst for change in the legal industry and beyond. We value the diversity of perspectives and experiences that enrich our work and our world and seek to hire the best professionals, regardless of any factor. We strive every day to ensure everyone at Foley Hoag feels valued through career development, affinity groups, mentorship programs, and more. We offer a competitive compensation and benefits package, and a connected, challenging, professional, and fun place for you to thrive in the next chapter of your career.Compensation range is $73,000 to $91,000 commensurate with related experience and qualification.
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