BridgeBio
Associate Director, Marketing
BridgeBio, San Francisco, California, United States, 94199
About BridgeBio
BridgeBio
is a biopharmaceutical company founded to discover, create, test, and deliver transformative medicines to treat patients who suffer from genetic diseases and cancers with clear genetic drivers. We bridge the gap between remarkable advancements in genetic science in academic institutions and the delivery of meaningful medicines to patients. Founded in 2015, the company has built a portfolio of 20+ drug development programs ranging from preclinical to late-stage development in multiple therapeutic areas including genetic dermatology, precision oncology, cardiology, endocrinology, neurology, pulmonology, and renal disease, with two approved drugs.
Our focus on scientific excellence and rapid execution aim to translate today's discoveries into tomorrow's medicines. We have U.S. offices in San Francisco, Palo Alto, and Raleigh, with small satellites in other parts of the country. We also have international offices in Montreal, Canada, and Zurich, Switzerland, and are expanding across Europe.
To learn more about our story and company culture, visit us at https://bridgebio.comWho You Are
The Associate Director, Marketing will support the development of a late-stage commercial asset, Acoramidis, for ATTR-cardiomyopathy. The individual will drive cross-functional collaboration and tactical alignment, ensuring success in the U.S. The primary responsibility of this role will be to drive marketing activities that are supportive of the launch of Acoramidis with patients. Working closely with cross-functional team members, this role has both strategic and tactical responsibility to achieve key launch objectives. The position requires excellent communication skills, leadership, and a proven ability to influence the organization. Candidates should feel at home in a fast-paced environment. This role will report to the Director of Patient Marketing.ResponsibilitiesDevelop and lead critical elements of the patient brand strategyProvide tactical and strategic input on crucial planning items across all patient activities, including omnichannel marketing campaignsLead the development of branded and unbranded patient promotional tacticsDrive execution through the management of and partnership with external agenciesLeverage market research and analytics to optimize promotional marketing tacticsEstablish Key Performance Indicators, regularly tracking and measuring the success of initiatives and tacticsEstablish close working relationships with other marketing colleagues to ensure synergies across the brand marketing mixImplement a communication strategy to ensure alignment with cross-functional partners, including patient advocacy, patient services, and medical affairsEngage externally with patients and caregivers and ensure that the patient voice is reflected across all activitiesGain approval for marketing materials through an internal review process, including management reviews and Medical-Legal-Regulatory; secure final production.Ensure that all marketing activities comply with regulatory and legal requirementsAnalyze complex brand opportunities and provide logical recommendations; lead any required action planningProactively assess the relevant market landscape monitor changes in market dynamics, competition, and patient needsNo matter your role at BridgeBio, successful team members are:
Patient Champions, who put patients first and uphold strict ethical standardsEntrepreneurial Operators, who drive toward practical solutions and have an ownership mindsetTruth Seekers, who are detailed, rational, and humble problem solversIndividuals Who Inspire Excellence in themselves and those around themHigh-quality executors, who execute against goals and milestones with quality, precision, and speedEducation, Experience & Skills Requirements7+ years of industry experience, including 2 years in pharmaceutical marketingThe role is based in San Francisco, CA, and the ability to spend time working with teams in our S.F. office is a mustPrior patient marketing experience is preferredCreative agency and strong digital experience is preferredDemonstrated record of successful pharmaceutical/biotech marketing progression/experienceAbility to distill complex science into simple relevant messaging for patient audiencesA proven ability to leverage market insights from multiple data sources, including market research, advisory boards, and field force input, to uncover needs and develop opportunitiesExperience with marketing strategy, sales, and regulatory policies and practicesAbility to conceive, develop, and implement multi-dimensional marketing and business plansHigh-level strategic thinking, with the ability to translate customer insights into actionable marketing strategy and to align with key stakeholders on operational prioritiesProven self-starter, able to work independently and as part of a team across multiple projectsCollaborates seamlessly across functions to build effective working relationships and align on strategy and execution.A passion for engaging and advocating for patientsExcellent oral, written, and presentation skillsTrue entrepreneurial spirit - BridgeBio was built to do things differently and address the needs of underserved populations, driven by science and unrelenting passion for patients20% travel anticipatedWhat We OfferPatient Days, where we are fortunate to hear directly from individuals living with the conditions we are seeking to impact throughout the year and learn how we can improve our effortsA culture inspired by our values: put patients first, think independently, be radically transparent, every minute counts, and let the science speakAn unyielding commitment to always putting patients first. Learn more about how we do this hereA de-centralized model that enables our program teams to focus on advancing science and helping patients. Our affiliate structure is designed to eliminate bureaucracy and put decision-making power in the hands of those closest to the scienceA place where you own the vision - both for your program and your own career pathA collaborative, fast-paced, data-driven environment where we inspire ourselves and each other to always perform at the top of our gameAccess to learning and development resources to help you get in the best professional shape of your lifeRobust and market-competitive compensation & benefits package (Base, Performance Bonus, Equity, health, welfare & retirement programs)Flexible PTORapid career advancement for strong performersPotential ability to work on multiple BridgeBio Pharma programs across multiple therapeutic areas over timePartnerships with leading institutionsCommitment to Diversity, Equity & Inclusion
At BridgeBio, we strive to provide a market-competitive total rewards package, including base pay, an annual performance bonus, company equity, and generous health benefits. Below is the anticipated salary range for candidates for this role who will work in California. The final salary offered to a successful candidate will depend on several factors that may include but are not limited to the type and length of experience within the job, type, and length of experience within the industry, educational background, location of residence and performance during the interview process. BridgeBio is a multi-state employer, and this salary range may not reflect positions based in other states.
Salary
$175,000-$230,000 USD
BridgeBio
is a biopharmaceutical company founded to discover, create, test, and deliver transformative medicines to treat patients who suffer from genetic diseases and cancers with clear genetic drivers. We bridge the gap between remarkable advancements in genetic science in academic institutions and the delivery of meaningful medicines to patients. Founded in 2015, the company has built a portfolio of 20+ drug development programs ranging from preclinical to late-stage development in multiple therapeutic areas including genetic dermatology, precision oncology, cardiology, endocrinology, neurology, pulmonology, and renal disease, with two approved drugs.
Our focus on scientific excellence and rapid execution aim to translate today's discoveries into tomorrow's medicines. We have U.S. offices in San Francisco, Palo Alto, and Raleigh, with small satellites in other parts of the country. We also have international offices in Montreal, Canada, and Zurich, Switzerland, and are expanding across Europe.
To learn more about our story and company culture, visit us at https://bridgebio.comWho You Are
The Associate Director, Marketing will support the development of a late-stage commercial asset, Acoramidis, for ATTR-cardiomyopathy. The individual will drive cross-functional collaboration and tactical alignment, ensuring success in the U.S. The primary responsibility of this role will be to drive marketing activities that are supportive of the launch of Acoramidis with patients. Working closely with cross-functional team members, this role has both strategic and tactical responsibility to achieve key launch objectives. The position requires excellent communication skills, leadership, and a proven ability to influence the organization. Candidates should feel at home in a fast-paced environment. This role will report to the Director of Patient Marketing.ResponsibilitiesDevelop and lead critical elements of the patient brand strategyProvide tactical and strategic input on crucial planning items across all patient activities, including omnichannel marketing campaignsLead the development of branded and unbranded patient promotional tacticsDrive execution through the management of and partnership with external agenciesLeverage market research and analytics to optimize promotional marketing tacticsEstablish Key Performance Indicators, regularly tracking and measuring the success of initiatives and tacticsEstablish close working relationships with other marketing colleagues to ensure synergies across the brand marketing mixImplement a communication strategy to ensure alignment with cross-functional partners, including patient advocacy, patient services, and medical affairsEngage externally with patients and caregivers and ensure that the patient voice is reflected across all activitiesGain approval for marketing materials through an internal review process, including management reviews and Medical-Legal-Regulatory; secure final production.Ensure that all marketing activities comply with regulatory and legal requirementsAnalyze complex brand opportunities and provide logical recommendations; lead any required action planningProactively assess the relevant market landscape monitor changes in market dynamics, competition, and patient needsNo matter your role at BridgeBio, successful team members are:
Patient Champions, who put patients first and uphold strict ethical standardsEntrepreneurial Operators, who drive toward practical solutions and have an ownership mindsetTruth Seekers, who are detailed, rational, and humble problem solversIndividuals Who Inspire Excellence in themselves and those around themHigh-quality executors, who execute against goals and milestones with quality, precision, and speedEducation, Experience & Skills Requirements7+ years of industry experience, including 2 years in pharmaceutical marketingThe role is based in San Francisco, CA, and the ability to spend time working with teams in our S.F. office is a mustPrior patient marketing experience is preferredCreative agency and strong digital experience is preferredDemonstrated record of successful pharmaceutical/biotech marketing progression/experienceAbility to distill complex science into simple relevant messaging for patient audiencesA proven ability to leverage market insights from multiple data sources, including market research, advisory boards, and field force input, to uncover needs and develop opportunitiesExperience with marketing strategy, sales, and regulatory policies and practicesAbility to conceive, develop, and implement multi-dimensional marketing and business plansHigh-level strategic thinking, with the ability to translate customer insights into actionable marketing strategy and to align with key stakeholders on operational prioritiesProven self-starter, able to work independently and as part of a team across multiple projectsCollaborates seamlessly across functions to build effective working relationships and align on strategy and execution.A passion for engaging and advocating for patientsExcellent oral, written, and presentation skillsTrue entrepreneurial spirit - BridgeBio was built to do things differently and address the needs of underserved populations, driven by science and unrelenting passion for patients20% travel anticipatedWhat We OfferPatient Days, where we are fortunate to hear directly from individuals living with the conditions we are seeking to impact throughout the year and learn how we can improve our effortsA culture inspired by our values: put patients first, think independently, be radically transparent, every minute counts, and let the science speakAn unyielding commitment to always putting patients first. Learn more about how we do this hereA de-centralized model that enables our program teams to focus on advancing science and helping patients. Our affiliate structure is designed to eliminate bureaucracy and put decision-making power in the hands of those closest to the scienceA place where you own the vision - both for your program and your own career pathA collaborative, fast-paced, data-driven environment where we inspire ourselves and each other to always perform at the top of our gameAccess to learning and development resources to help you get in the best professional shape of your lifeRobust and market-competitive compensation & benefits package (Base, Performance Bonus, Equity, health, welfare & retirement programs)Flexible PTORapid career advancement for strong performersPotential ability to work on multiple BridgeBio Pharma programs across multiple therapeutic areas over timePartnerships with leading institutionsCommitment to Diversity, Equity & Inclusion
At BridgeBio, we strive to provide a market-competitive total rewards package, including base pay, an annual performance bonus, company equity, and generous health benefits. Below is the anticipated salary range for candidates for this role who will work in California. The final salary offered to a successful candidate will depend on several factors that may include but are not limited to the type and length of experience within the job, type, and length of experience within the industry, educational background, location of residence and performance during the interview process. BridgeBio is a multi-state employer, and this salary range may not reflect positions based in other states.
Salary
$175,000-$230,000 USD