Progressive Recruitment
Digital/Web Analyst
Progressive Recruitment, Charlotte, North Carolina, United States, 28245
Fortune 100 financial services organization that is the leading retirement provider for people who work in the academic, research, medical and cultural fields.Job Description
Location:
Charlotte, NC also open in Iselin, NJDuration:
9 Months, Could ExtendJob Description:Our Digital Analytics team is looking for a seasoned Digital Analytics Implementation Specialist who is very strong in Adobe Analytics (previously Omniture SiteCatalyst). Key responsibilities will focus on understanding objectives, determining key metrics, developing the appropriate measurement plan and delivering insights to key stakeholders through your analysis. Exposure to tools like Test & Target and other tools for Web/Mobile Analytics, A/B Testing, Tableau, SQL etc. will be a plus. You will have the opportunity to work with key stakeholders to help drive our Online Conversion and Optimization efforts and support customer journey improvement initiatives in our digital channels.The Digital Analytics Implementation Specialist is responsible for developing measurement plans and tagging strategies for Web Analytics and work collaboratively with multiple stakeholders.Responsibilities
Develop measurement plans and tagging strategies; validate tags and craft clear, user-friendly web analytics reports and dashboards.Audit current analytics implementations and provide recommendations for improvements.Partner with members of our technology team to implement advanced analytics implementations using tools such as Adobe Analytics (previously Omniture SiteCatalyst) and Ensighten Tag Management System.Implement A/B and optimization tests.Assist with the testing of these advanced implementations using Charles proxy and various debugging tools.Contribute to the improvement and optimization of analytics services to our partners.Additional Responsibilities
Specific experience in developing measurement plans and tagging strategies (as well as having the ability to QA tags) for Web Analytics is required.Manage the production and distribution of recurring reporting and ad-hoc analysis.Translate findings in a clear and concise manner to present results to Executives.Maintain and improve the implementation acting as a liaison between Business Owners and our Web Development teams.Work with key stakeholders to understand business objectives in order to develop the appropriate measurement plan and tagging strategy for Adobe Analytics.QA Web Analytics tags to ensure the accuracy of our data.Practical problem solving and strategic thinking skills.Identify issues with the data and problem solve.Extremely strong written and verbal communication skills, collaboration skills; great attention to detail.Experience developing collaborative relationships and partnerships with the business and technology departments that drive business results.Proven self-starter who thrives in a fast-paced environment.Qualifications
Required Experience3+ years of experience in an implementation role (web analytics, program measurement, test design); Ecommerce experience a plus.Hands-on expertise with Adobe Analytics implementations and customizations.Advanced experience using Site Catalyst in Tagging, Instrumentation, and Reporting.Strong quantitative, analytical and problem solving skills.Understanding of Ad Servers like DoubleClick and platforms like Facebook or Twitter.A willingness to get into the weeds in all aspects of analysis and implementation.Strong attention to detail and quality.Comfortable working on small, dynamic teams across multiple, simultaneous projects in a fast-paced environment.Ability to communicate effectively with different groups of people, from developers to other stakeholders.Experience in tracking end-to-end visitor behavior through funnel tracking and other conversion metrics.Experience in building dashboards using tools like Tableau.Additional Information
All your information will be kept confidential.Technical Recruiter | TrueBridge Resources/North Highland
#J-18808-Ljbffr
Location:
Charlotte, NC also open in Iselin, NJDuration:
9 Months, Could ExtendJob Description:Our Digital Analytics team is looking for a seasoned Digital Analytics Implementation Specialist who is very strong in Adobe Analytics (previously Omniture SiteCatalyst). Key responsibilities will focus on understanding objectives, determining key metrics, developing the appropriate measurement plan and delivering insights to key stakeholders through your analysis. Exposure to tools like Test & Target and other tools for Web/Mobile Analytics, A/B Testing, Tableau, SQL etc. will be a plus. You will have the opportunity to work with key stakeholders to help drive our Online Conversion and Optimization efforts and support customer journey improvement initiatives in our digital channels.The Digital Analytics Implementation Specialist is responsible for developing measurement plans and tagging strategies for Web Analytics and work collaboratively with multiple stakeholders.Responsibilities
Develop measurement plans and tagging strategies; validate tags and craft clear, user-friendly web analytics reports and dashboards.Audit current analytics implementations and provide recommendations for improvements.Partner with members of our technology team to implement advanced analytics implementations using tools such as Adobe Analytics (previously Omniture SiteCatalyst) and Ensighten Tag Management System.Implement A/B and optimization tests.Assist with the testing of these advanced implementations using Charles proxy and various debugging tools.Contribute to the improvement and optimization of analytics services to our partners.Additional Responsibilities
Specific experience in developing measurement plans and tagging strategies (as well as having the ability to QA tags) for Web Analytics is required.Manage the production and distribution of recurring reporting and ad-hoc analysis.Translate findings in a clear and concise manner to present results to Executives.Maintain and improve the implementation acting as a liaison between Business Owners and our Web Development teams.Work with key stakeholders to understand business objectives in order to develop the appropriate measurement plan and tagging strategy for Adobe Analytics.QA Web Analytics tags to ensure the accuracy of our data.Practical problem solving and strategic thinking skills.Identify issues with the data and problem solve.Extremely strong written and verbal communication skills, collaboration skills; great attention to detail.Experience developing collaborative relationships and partnerships with the business and technology departments that drive business results.Proven self-starter who thrives in a fast-paced environment.Qualifications
Required Experience3+ years of experience in an implementation role (web analytics, program measurement, test design); Ecommerce experience a plus.Hands-on expertise with Adobe Analytics implementations and customizations.Advanced experience using Site Catalyst in Tagging, Instrumentation, and Reporting.Strong quantitative, analytical and problem solving skills.Understanding of Ad Servers like DoubleClick and platforms like Facebook or Twitter.A willingness to get into the weeds in all aspects of analysis and implementation.Strong attention to detail and quality.Comfortable working on small, dynamic teams across multiple, simultaneous projects in a fast-paced environment.Ability to communicate effectively with different groups of people, from developers to other stakeholders.Experience in tracking end-to-end visitor behavior through funnel tracking and other conversion metrics.Experience in building dashboards using tools like Tableau.Additional Information
All your information will be kept confidential.Technical Recruiter | TrueBridge Resources/North Highland
#J-18808-Ljbffr