Artificial Intelligence (AI) Marketing Technology Manager

Artificial Intelligence (AI) Marketing Technology Manager at Highmark Health in Boise, Idaho, United States Job Description Company : Highmark Health Job Description : JOB SUMMARY As Artificial Intelligence Marketing Technology Manager, you will be the technological cornerstone of our marketing & experience team, driving innovation and efficiency through the strategic use of generative AI, machine learning, and predictive analytics. This role is pivotal in harnessing the power of AI for productivity enhancements, competitive differentiation, and disruptive transformation in healthcare marketing. You will spearhead the integration of AI technologies, guiding the team in becoming proficient and self-reliant in utilizing AI tools for a range of applications from content creation to strategic decision-making. This role is a unique opportunity to be at the forefront of integrating generative AI into healthcare marketing, shaping the future of healthcare experiences. ESSENTIAL RESPONSIBILITIES + Prototype, test, and implement new marketing uses of AI tools, ensuring alignment with corporate governance and IT policies. + Train and support the marketing team in the effective use of AI tools for various functions including content creation, search engine optimization, customer engagement campaigns, and data analysis. + Lead AI-driven projects for productivity improvements such as streamlining workflows, automated repetitive tasks, time-tracking, and optimizing project management. + Develop AI use cases for strategic differentiation in marketing, including data-driven decision-making, campaign engagement analytics, personalization, immersive experiences and customer experience enhancement. + Regularly evaluate and report on the effectiveness and impact of AI initiatives within the marketing & experience department. Share best practices and lessons learned to support a fast, iterative approach to adopting AI. + Ensure all AI implementations adhere to brand, privacy, protection, and security standards. + Other duties as assigned or requested. ? EXPERIENCE Required + 5 years of proven experience in implementing and managing AI technologies in a marketing context + ?5 years of experience with innovative problem-solving and strategic planning + 5 years of experience and expertise in data analytics and predictive modeling Preferred + 3 years of familiarity with healthcare industry standards, privacy, security, and compliance requirements + 3 years of experiencein project management and process optimization + 3 years of experience in digital mar To view full details and how to apply, please login or create a Job Seeker account