KADA Inc
Director of Growth
KADA Inc, Boston, Massachusetts, us, 02298
Job DescriptionKada Recruiting is partnering with an amazing digital marketing agency, recruiting for the right person to help out with their expanding social media team as a Social Media Manager.
This role is flexible/hybrid. This role can be located in Boston, MA area or fully remote. May need to come into the office periodically for company and team meetings.
A four-time Inc. 5000 company, this agency services the mid-market (clients range in $3-$30M) with a unique differentiator in demand generation marketing services. They provide a true turnkey outsourced suite of marketing capabilities on a monthly retainer basis, including SEO/SEM, lead generation, PPC, social media marketing, marketing automation, asset development, and branding.
The agency prides itself as having evolved beyond the traditional marketing agency by not just building strategies, but implementing those strategies as well. This sense of ownership is critical to driving the results, revenue, and profitability that client strategies are designed to generate. They go beyond simply connecting clients with intangible 'creative genius' by emphasizing actionable data and tangible results.
Requirements3-5 years of sales experience (ideally with access to a larger Rolodex of potential opportunities).Manage tasks and new initiatives of the Business Development team (associates + interns), ensuring thatCompletion of proposals, project plans, and pitch decksCoordination with internal stakeholders to ensure work is scoped accurately and to participate in pitch processes as neededResponsible for establishing processes for the BD team to implement and maintainScheduling and management of prospect callsSupporting Senior Business Development Manager and Partner in the vision and direction of the business development effortsMaintaining accountability to specified sales and revenue targets and effectively forecasting sales pipeline. Responsibility for hitting the following targets:• 10-15 prospect calls/per week• 5-7 proposals sent/per week• $40K+ in monthly revenue contribution, to be met via:1-3 deals closed per month$15K-$45K in average deal valueOversight of cold outreach initiativesIndependently curating a list of accounts in line with the team's ideal client profile to outreach, convert, and nurtureNetworking and managing event promotion at 2 events/per monthBuilding and maintaining 3rd party referral relationships to supplement lead-generation sourcesMaintenance of CRM and contact databases for respective contactsOnboarding client service team members to converted accountsgoals are prioritized and met in an appropriate mannerCoordinate and conduct regular meetings and summary updatesExperience selling digital marketing services preferred but not requiredLead pipeline management - from the top of the funnel through deal closeExperience managing a pipeline in a business grossing at least $5M in revenueExperience working in an agency environment preferredTrack record of performing to specified sales KPIsStrong communication and attention to detailBasic understanding of agency economicsAbility to identify complex problems and review related information to develop and evaluate options and implement solutionsManage a variety of smaller retainer client accounts & provide support in larger accounts when needed. Current client load:• SwimEx: retainer ranges from $1500-$4000• Scalp masters RI: Audit for $4k with a retainer of $700/month moving forward• SFL: one-time branding project for $4500Ensure that the team is regularly updated with BD team efforts, wins, and learningsResponsible for completing Requests for ProposalsResponsible for building Gantt Project PlanResponsible for building PowerPoint presentationsResponsible for identifying and vetting new outsourced BD platforms, partners, or services that we may consider utilizingManage and optimize digital marketing channels, including:• Google Ads• Social Ads (FB, IG, LI)• YouTube• Re-targeting• Google Analytics• SEO• WebsiteResponsible for vetting Yes/No JBO leads each weekKey Performance Indicators:
# of MQLs entering the HubSpot database# of closed leads transitioned to the CS teamEffectively managing teams and projects against departmental goalsAutonomous and proactive in planning, maintaining, and managing assigned tasksOn-time delivery of quality workHigh attention to detailBenefits
Hybrid workplace401K planComprehensive health coverage availableFlexible time off policiesUnlimited sick timeFun FridaysMonthly happy hours
This role is flexible/hybrid. This role can be located in Boston, MA area or fully remote. May need to come into the office periodically for company and team meetings.
A four-time Inc. 5000 company, this agency services the mid-market (clients range in $3-$30M) with a unique differentiator in demand generation marketing services. They provide a true turnkey outsourced suite of marketing capabilities on a monthly retainer basis, including SEO/SEM, lead generation, PPC, social media marketing, marketing automation, asset development, and branding.
The agency prides itself as having evolved beyond the traditional marketing agency by not just building strategies, but implementing those strategies as well. This sense of ownership is critical to driving the results, revenue, and profitability that client strategies are designed to generate. They go beyond simply connecting clients with intangible 'creative genius' by emphasizing actionable data and tangible results.
Requirements3-5 years of sales experience (ideally with access to a larger Rolodex of potential opportunities).Manage tasks and new initiatives of the Business Development team (associates + interns), ensuring thatCompletion of proposals, project plans, and pitch decksCoordination with internal stakeholders to ensure work is scoped accurately and to participate in pitch processes as neededResponsible for establishing processes for the BD team to implement and maintainScheduling and management of prospect callsSupporting Senior Business Development Manager and Partner in the vision and direction of the business development effortsMaintaining accountability to specified sales and revenue targets and effectively forecasting sales pipeline. Responsibility for hitting the following targets:• 10-15 prospect calls/per week• 5-7 proposals sent/per week• $40K+ in monthly revenue contribution, to be met via:1-3 deals closed per month$15K-$45K in average deal valueOversight of cold outreach initiativesIndependently curating a list of accounts in line with the team's ideal client profile to outreach, convert, and nurtureNetworking and managing event promotion at 2 events/per monthBuilding and maintaining 3rd party referral relationships to supplement lead-generation sourcesMaintenance of CRM and contact databases for respective contactsOnboarding client service team members to converted accountsgoals are prioritized and met in an appropriate mannerCoordinate and conduct regular meetings and summary updatesExperience selling digital marketing services preferred but not requiredLead pipeline management - from the top of the funnel through deal closeExperience managing a pipeline in a business grossing at least $5M in revenueExperience working in an agency environment preferredTrack record of performing to specified sales KPIsStrong communication and attention to detailBasic understanding of agency economicsAbility to identify complex problems and review related information to develop and evaluate options and implement solutionsManage a variety of smaller retainer client accounts & provide support in larger accounts when needed. Current client load:• SwimEx: retainer ranges from $1500-$4000• Scalp masters RI: Audit for $4k with a retainer of $700/month moving forward• SFL: one-time branding project for $4500Ensure that the team is regularly updated with BD team efforts, wins, and learningsResponsible for completing Requests for ProposalsResponsible for building Gantt Project PlanResponsible for building PowerPoint presentationsResponsible for identifying and vetting new outsourced BD platforms, partners, or services that we may consider utilizingManage and optimize digital marketing channels, including:• Google Ads• Social Ads (FB, IG, LI)• YouTube• Re-targeting• Google Analytics• SEO• WebsiteResponsible for vetting Yes/No JBO leads each weekKey Performance Indicators:
# of MQLs entering the HubSpot database# of closed leads transitioned to the CS teamEffectively managing teams and projects against departmental goalsAutonomous and proactive in planning, maintaining, and managing assigned tasksOn-time delivery of quality workHigh attention to detailBenefits
Hybrid workplace401K planComprehensive health coverage availableFlexible time off policiesUnlimited sick timeFun FridaysMonthly happy hours