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Amazon Advertising LLC

Principal PMM, Amazon Ads, Cross Product PMM

Amazon Advertising LLC, New York, New York, us, 10261


Job Overview

Come build the future of advertising with us! Amazon Ads is looking for a strategic product marketer to help define cross-product messaging and positioning, and create compelling narratives and GTM strategies.Amazon Ads is dedicated to driving measurable outcomes for large brands, small businesses, partners (agencies and advertising software companies) and publishers. Our ad solutions—including sponsored ads, display, video, audio, and custom ads—leverage Amazon’s innovations and insights to find, attract, and engage audiences throughout their daily journeys.The Amazon Ads Product Marketing team leads the messaging strategy and drives adoption of our products and multi-product portfolio solutions, helping customers understand how our offerings can help solve their challenges.Key Responsibilities

Create holistic annual campaign strategies for how we go to market, across a portfolio of ad solutions.Lead the full end-to-end development of key cross-product narratives, from insights and strategy to content development, training, and measurement of success.Partner with the Events team to ensure the right narratives and product descriptions are brought into our most strategic scripts and event content.Develop and oversee integrated marketing plans for key narratives.Partner cross-functionally to ensure that the key narratives are flowing correctly across our channels, from our website to sales collateral and events.Build and continually assess competitive offerings to ensure differentiation and competitiveness in our messaging.Highly proficient writer and able to interface with Executive leaders.Skilled in creating PowerPoint collateral for sales.Serve as a respected ads product marketing voice, both internally and externally.Experience with creating GTM initiatives at scale.Experience working cross-functionally across marketing, product management, analytics, UX, and research.Minimum Qualifications

9+ years of professional non-internship marketing experience.Experience using data and metrics to drive improvements.Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).Experience communicating results to senior leadership.Experience building, executing and scaling cross-functional marketing programs.Experience driving direction and alignment with cross-functional teams.Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $153,000/year in our lowest geographic market up to $252,900/year in our highest geographic market.This position will remain posted until filled. Applicants should apply via our internal or external career site.

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