CentralReach
Marketing Automation Specialist
CentralReach, Holmdel, New Jersey, us, 07733
CentralReach is the #1 provider of SaaS software solutions for autism and IDD care. Trusted by more than 175,000 users, we enable therapy providers, educators, and employers to scale the way they deliver Applied Behavior Analysis and related therapies with innovative technology, market-leading industry expertise, and world-class customer satisfaction.
We are looking for a passionate and enthusiastic Marketing Automation Specialist to further support CentralReach's growth. In this role, you will be responsible for assisting in the development and implementation of marketing automation strategy and operations to support email campaigns, lead generation and nurture, and revenue generation. You will be collaborating with various internal stakeholders to design and test campaigns according to best practices. The ideal candidate will be a natural collaborator and problem solver with a high intellectual curiosity and will thrive in a data-driven environment.
Key Accountabilities:
Support go-to-market efforts through email campaign creation, management, and reporting.Support the operational go-to-market needs of Demand Gen, Events, Product marketing teams by creating, managing and optimizing all landing page and tracking experiences across Pardot and Wordpress.Assist with customer and prospect nurture programs designed to deliver an excellent experience at all stages of the user journey.Manage prospect/customer targeting lists and segmentation for multi-channel campaign needs.Maintain SFDC campaigns and UTMs for multi-channel campaign needsAssist in the management of the marketing tech stack, including but not limited to Zapier, website chat integrations, and Chili Piper.Assist in troubleshooting sync issues between marketing automation tools and CentralReach CRM.Uncover opportunities to optimize conversion points across the marketing funnelRegularly report on the efficacy of marketing communications and contributions to revenue.Challenge the status quo of email marketing by incorporating the latest email best practices and trends.Ensure adherence to relevant regulations such as CAN-SPAM Act, GDPR, and industry-specific compliance.Support routine documentation of marketing tech stack changes and new processes.Desired Skills and Experience:
Bachelor's degree or equivalent work experience2-4 years' experience working in marketing automation roleExperience with Marketing Cloud Account Engagement, formerly known as Pardot, preferred but not requiredProficiency in Wordpress and Salesforce CRMHands-on experience with HTML/CSSExperience in performance reporting and analyticsExperience working with Zapier and creating workflows across various platforms and applicationsExcellent written communication and copywriting skillsStrong time and project management skillsPositive outlook, passionate, and flexible
CentralReach was developed for Clinicians by Clinicians. The story of CentralReach begins in 2012 when the company's founder, a practicing Board Certified Behavioral Analyst, decided there had to be a better way to manage her operations so she could spend more time on what mattered most - working with her clients and patients. To help ABA practices focus on what they do best, CentralReach launched the first iteration of its EMR and practice management platform.
Today, under the leadership of Chris Sullens, an award-winning CEO in the technology space, CentralReach is committed to their mission of providing cutting-edge technology and services to help clinicians and educators produce superior client and patient outcomes. Already a market leader, CentralReach is expected to grow exponentially through its four core tenets: hire and develop great people; build industry-leading products; provide exceptional service to customers and continuously invest in systems, processes and infrastructure.
We value our employees and offer a robust benefits package including health and dental, paid time off, life insurance, disability coverage and a 401(k) matching. We also provide comprehensive onboarding, ongoing training, mentoring and career pathing to help you develop your career. We pride ourselves on our fun and energetic environment that also provides our employees with a meaningful way to make a difference by helping clinicians and educators produce superior outcomes for children and adults with disabilities.
#LI-Hybrid
We are looking for a passionate and enthusiastic Marketing Automation Specialist to further support CentralReach's growth. In this role, you will be responsible for assisting in the development and implementation of marketing automation strategy and operations to support email campaigns, lead generation and nurture, and revenue generation. You will be collaborating with various internal stakeholders to design and test campaigns according to best practices. The ideal candidate will be a natural collaborator and problem solver with a high intellectual curiosity and will thrive in a data-driven environment.
Key Accountabilities:
Support go-to-market efforts through email campaign creation, management, and reporting.Support the operational go-to-market needs of Demand Gen, Events, Product marketing teams by creating, managing and optimizing all landing page and tracking experiences across Pardot and Wordpress.Assist with customer and prospect nurture programs designed to deliver an excellent experience at all stages of the user journey.Manage prospect/customer targeting lists and segmentation for multi-channel campaign needs.Maintain SFDC campaigns and UTMs for multi-channel campaign needsAssist in the management of the marketing tech stack, including but not limited to Zapier, website chat integrations, and Chili Piper.Assist in troubleshooting sync issues between marketing automation tools and CentralReach CRM.Uncover opportunities to optimize conversion points across the marketing funnelRegularly report on the efficacy of marketing communications and contributions to revenue.Challenge the status quo of email marketing by incorporating the latest email best practices and trends.Ensure adherence to relevant regulations such as CAN-SPAM Act, GDPR, and industry-specific compliance.Support routine documentation of marketing tech stack changes and new processes.Desired Skills and Experience:
Bachelor's degree or equivalent work experience2-4 years' experience working in marketing automation roleExperience with Marketing Cloud Account Engagement, formerly known as Pardot, preferred but not requiredProficiency in Wordpress and Salesforce CRMHands-on experience with HTML/CSSExperience in performance reporting and analyticsExperience working with Zapier and creating workflows across various platforms and applicationsExcellent written communication and copywriting skillsStrong time and project management skillsPositive outlook, passionate, and flexible
CentralReach was developed for Clinicians by Clinicians. The story of CentralReach begins in 2012 when the company's founder, a practicing Board Certified Behavioral Analyst, decided there had to be a better way to manage her operations so she could spend more time on what mattered most - working with her clients and patients. To help ABA practices focus on what they do best, CentralReach launched the first iteration of its EMR and practice management platform.
Today, under the leadership of Chris Sullens, an award-winning CEO in the technology space, CentralReach is committed to their mission of providing cutting-edge technology and services to help clinicians and educators produce superior client and patient outcomes. Already a market leader, CentralReach is expected to grow exponentially through its four core tenets: hire and develop great people; build industry-leading products; provide exceptional service to customers and continuously invest in systems, processes and infrastructure.
We value our employees and offer a robust benefits package including health and dental, paid time off, life insurance, disability coverage and a 401(k) matching. We also provide comprehensive onboarding, ongoing training, mentoring and career pathing to help you develop your career. We pride ourselves on our fun and energetic environment that also provides our employees with a meaningful way to make a difference by helping clinicians and educators produce superior outcomes for children and adults with disabilities.
#LI-Hybrid