Lead Web Specialist

Location: Albany, NY Category: Promotional Posted On: Fri Nov 1 2024 Job Description: The University at Albany's Office of Communications and Marketing (OCM) is seeking a lead web specialist to be part of the marketing team. This position reports to the director of web services. The lead web specialist will supervise a team of web specialists, oversee their daily work and take an active role in web projects. In addition, the lead web specialist will be responsible for creating impactful online communications and consistent web design solutions that uphold the University brand, meet strategic marketing goals, and effectively facilitate university operations with a focus on recruitment, enrollment marketing, student retention and the internal community. The lead web specialist works closely with individual university departments, units and divisions to understand their online communications needs, edit web content, advise on best practices and division procedures, assist in the production of assets to meet goals and monitor outcomes. The incumbent will provide guidance and training to staff within their assigned service areas. This position will serve as liaison between the assigned service area and the University Office of Communications and Marketing, providing best practices and ensuring the website is meeting strategic marketing, enrollment, and reputational goals. This person will be an integral member of the department, helping to form strong relationships between their service areas and OCM while providing guidance and oversight to a team of web specialists. Primary Responsibilities: Supervise and lead a team of web specialists Oversee the daily work of the web specialists and be their first point contact for direction and feedback Provide coverage for web specialists' work during staff outages Administer and monitor the ticketing system for website requests Manage the web services departmental email account and respond to inquiries Take a leadership role in website projects Assist in identifying and correcting accessibility and quality issues in content including broken links, spelling, grammatical errors, off-brand content and poorly performing sites Work with assigned service areas to provide guidance on and lead in the execution of clear, effective, on-brand web-based communications including website architecture, writing, editing, design, layout, monitoring and updating Provide ongoing training and troubleshooting to CMS (web content management system) and other online application users Lead meetings/engagement with stakeholders and site owners to discuss and determine website and marketing plans and select online tools and content to meet set goals Create and uphold a rigorous schedule of site review, refresh, renewal and removal of site content, technology and pages Work with the creative team, web designers and developers to provide creative, effective and on-brand solutions in the online space Communicate the launch or updating of sites, monitor site performance, optimize performance, and provide regular performance reports and presentations Regularly monitor website performance and analytics and work with leadership to continually optimize content and performance Collaborate with the internal team and clients to determine best practices to track website effectiveness and overall success Job Requirements: Minimum Qualifications: Bachelor's degree from a college or university accredited by a U.S. Department of Education or internationally recognized organization 3-5 years supervisory experience in web communications, writing, editing, design, development, content creation or related areas Experience using an enterprise web CMS Knowledge of WCAG 2.2 web accessibility requirements Experience in search engine optimization (SEO) techniques Proficient in articulating messages with clarity and tact in both written and verbal forms of communication Skilled in proactively engaging in responsibilities while respecting established roles and protocols Experience delivering regular project status reports using project management software or similar communication tools. Utilized a web request ticketing system or other communication tool to identify and quickly resolve project issues or requests. Applicants must demonstrate an ability to develop inclusive and equitable relationships within our diverse campus community Applicants must demonstrate an ability to support diversity, equity, access, inclusion, and belonging relative to their role Clear understanding of marketing and branding in the online space Ability to work both independently and collaboratively to consistently meet deadlines in a fast-paced environment Facility to manage multiple projects at one time, including both short and long-term efforts Applicants must address in their application the ability to work with culturally diverse populations Preferred Qualifications: Experience in higher education Knowledge of Drupal CMS Experience in Google Analytics Experience using a web governance platform for accessibility and quality assurance Experience using project management tools Experience using a ticketing system for website requests and updates Additional Information: This is a promotional opportunity for current UAlbany employees. Eligibility for Consideration: You must be employed at the University at Albany campus. You must be in a State-funded UUP professional position (MC employees are not eligible). You must have a permanent, term, or probationary appointment. Only temporary employees employed by UAlbany for three or more consecutive years can be considered eligible. For details concerning the University's Promotion Policy for Professional Employees, please see HR Memorandum 88-4 (https://www.albany.edu/hr/promotion.php) . Professional Rank and Salary Grade: SL-3, $67,000-$69,000 Special Note: Visa sponsorship is not available for this position. If you currently need sponsorship or will need it in the future to maintain employment authorization, you do not meet eligibility requirements. The Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, or Clery Act, mandates that all Title IV institutions, without exception, prepare, publish and distribute an Annual Security Report. This report consists of two basic parts: disclosure of the University's crime statistics for the past three years; and disclosures regarding the University's current campus security policies. The University at Albany's Annual Security Report is available in portable document format [PDF] by clicking this link http://police.albany.edu/ASR.shtml (https://www.albany.edu/police/statistics-and-records) Pursuant to NYS Labor Law 194-A, no State entity, as defined by the Law, is permitted to rely on, orally or in writing seek, request, or require in any form, that an applicant for employment provide his or her current wage, or salary history as a condition to be interviewed, or as a condition of continuing to be considered for an offer of employment, until such time as the applicant is extended a conditional offer of employment with compensation, and for the purpose of verifying information, may such requests be made. If such information has been requested from you before such time, please contact the Governor's Office of Employee Relations at (518) 474-6988 or via email at infogoer.ny.gov. THE UNIVERSITY AT ALBANY IS AN EO/AA/IRCA/ADA EMPLOYER Please apply online via http://albany.interviewexchange.com/candapply.jsp?JOBID182684