BioFire Diagnostics
Product Manager, Microbiology
BioFire Diagnostics, Chicago, Illinois, United States, 60290
The Product Manager, Microbiology is a key marketing role in the North America (NA) region that owns the regional product roadmap for the assigned Infectious Disease Diagnostic portfolio within the Microbiology franchise.
This role requires an understanding of the Infectious Disease diagnostic market and customer segmentation, expertise in commercial execution, and ability to assess gaps and/or pain points to propose product and/or portfolio changes and enhancements.
Primary Duties
Define the regional product strategy and roadmap within the assigned Microbiology product line(s), including product launches, product revisions and end-of-life timelines and efforts.
Collaborate with Global and Regional Marketing on instrument portfolio development and rationalization, product health, and product life cycle management strategies.
Understand the competitive landscape across the instrument landscape and identifying key differentiators of the portfolio.
Deliver a monthly revenue and demand forecast, along with managing product allocation strategies and decisions.
Understands Voice of Sales (VOS), Voice of Customer (VOC) and supports sales and operations planning (S&OP) and align all functions of the organization to ensure customer service levels and reduced lead times.
Responsible for achieving goals, timelines and overcoming any tactical issues that arise that are within the scope of Regional Product Management.
Work closely with all marketing teams to ensure portfolio synergies and alignment on go to market strategies.
Support the development and execution of strategic and tactical marketing plans across the franchise portfolio and coordinate the U.S. launch of product updates and upgrades including pricing, demand forecasting, positioning, targeting, promotion, sales education & customer rollout.
Brief and train the sales and technical teams at routine meetings, along with performing product demonstrations to customers.
Complies with company quality management systems, policies and procedures.
Assist in the RFP process.
Additional duties/responsibilities according to business needs.
Qualifications and Experience
Bachelor’s degree in Life Sciences or Engineering required, business background or MBA desired. Knowledge in clinical microbiology and/ or diagnostic IVD industry highly preferred.
Previous product management experience with life cycle management responsibilities is required.
This role requires an understanding of the Infectious Disease diagnostic market and customer segmentation, expertise in commercial execution, and ability to assess gaps and/or pain points to propose product and/or portfolio changes and enhancements.
Primary Duties
Define the regional product strategy and roadmap within the assigned Microbiology product line(s), including product launches, product revisions and end-of-life timelines and efforts.
Collaborate with Global and Regional Marketing on instrument portfolio development and rationalization, product health, and product life cycle management strategies.
Understand the competitive landscape across the instrument landscape and identifying key differentiators of the portfolio.
Deliver a monthly revenue and demand forecast, along with managing product allocation strategies and decisions.
Understands Voice of Sales (VOS), Voice of Customer (VOC) and supports sales and operations planning (S&OP) and align all functions of the organization to ensure customer service levels and reduced lead times.
Responsible for achieving goals, timelines and overcoming any tactical issues that arise that are within the scope of Regional Product Management.
Work closely with all marketing teams to ensure portfolio synergies and alignment on go to market strategies.
Support the development and execution of strategic and tactical marketing plans across the franchise portfolio and coordinate the U.S. launch of product updates and upgrades including pricing, demand forecasting, positioning, targeting, promotion, sales education & customer rollout.
Brief and train the sales and technical teams at routine meetings, along with performing product demonstrations to customers.
Complies with company quality management systems, policies and procedures.
Assist in the RFP process.
Additional duties/responsibilities according to business needs.
Qualifications and Experience
Bachelor’s degree in Life Sciences or Engineering required, business background or MBA desired. Knowledge in clinical microbiology and/ or diagnostic IVD industry highly preferred.
Previous product management experience with life cycle management responsibilities is required.