Amazon
Sr Program Manager, Brand Partnerships, AWS Marketing
Amazon, New York, New York, us, 10261
Description
The Senior Program Manager, Brand Partnerships will support AWS Brand Partnerships marketing activation and execution of priority AWS marketing initiatives with marketing stakeholders across digital, in-person, OOH, paid, and owned channels. This role oversees the end-to-end planning and implementation of projects, while building strategic playbooks and guiding best practices to implement across Brand Partnerships to standardize project management and delivery. Managed projects range from integrated SSEP tentpole activations, participation in 1P events (AWS re:Invent – Sports Forum, Global Summits), 3P (third party) events, and activating against a range of contractual partnership benefits.
This role operates strategically across the Brand Partnerships and SSEP Integrated Marketing teams, SSEP partnership leads, and AWS marketing stakeholders to build the operational foundations and processes in support of respective program strategy and AWS marketing priorities. This role will build and implement the operational and logistical scope of key projects, including but not limited to workback schedules, budget management, vendor management, and driving cross-functional team alignment within internal groups, global business partners, and external agencies. This role must balance multiple projects simultaneously, influence and implement enablement strategy via new processes and/or tools, and create consistency across brand activations. This role is solutions-focused, able to drive alignment across teams and leadership, and make decisions rooted in the needs and priorities of the Marketing organization.
The Senior Program Manager is able to assess and manage risks, understand and communicate trade-offs, and manage multiple end-to end creative workflows. They will demonstrate ownership and bias for action, strategic thinking and problem solving, and maintain clear and concise communication across all levels of leadership.
Key job responsibilities
Specific areas of focus for this role include:
• Owning the project management workflow and execution playbook for SSEP tentpole moments;
• Owning the agency RFQ/evaluation process for SSEP tentpole moments;
• Owning the Sports Forum @ re:Invent;
• Own program management and onsite execution of sports @ Global Summits;
• Support program management and execution of ad hoc team/partner events (ex. NFL team) where determined
Responsibilities for this role include the following:
• Build and implement overarching workflows and mechanisms in support of Brand Partnerships activation and events;
• Create and optimize activation and event production plans, templates, and processes in partnership with integrated marketing leads, campaign managers, business partners, and channel owners;
• Own and optimize planning processes and mechanisms to drive scalability in project planning and reporting;
• Develop standardized brand partnership templates (i.e. vendor RFP, creative brief, asset tracker) that align stakeholders, vendors, and teams to enable scale of Brand Partnerships activation;
• Deep dive into project requirements gaining understanding of needs for projects that may at times be ambiguous. Be the steward of the creative process ensuring stakeholders understand SLAs, briefing needs, scope change impacts, etc.;
• Overcommunicate project details to integrated marketing stakeholders, vendors, and partnership liaisons. Be the connective tissue between all parties, building efficient processes and mechanisms to further collaboration and engagement;
• Anticipate challenges, provide escalation management, use data to suggest tradeoffs, and balance business needs versus technical constraints;
• Develop and execute event operational best practices and processes. Oversee the development and/or execution of event campaigns, and playbooks for SSEP-related initiatives with wide reaching impact;
• Ensure consistent brand voice and expression at Brand Partnership events/activations;
• Define success metrics for onsite events and activations and make recommendations/modifications in order to meet business objectives. Report on program results to AWS leadership team and marketing stakeholders;
• Work across internal marketing teams (legal, finance, tax, event technology, CX) to build a playbooks defining new opportunities to leverage partnership assets (i.e. sweeps, giveaways);
• Earn trust and build relationships with key stakeholder teams across business functions, geos, and to drive program support and marketing partnership utilization. Understand the needs of the Business and priorities of the Marketing organization in order to build and deliver effective Brand Partnership activations at scale.
About the team
ABOUT AWS:
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Basic Qualifications
6+ years of professional non-internship marketing experience
6+ years of developing and managing acquisition marketing or channel programs experience
Experience using data and metrics to drive improvements
Experience building, executing and scaling cross-functional marketing programs
Experience developing and executing campaigns across a multitude of timezones and languages
Preferred Qualifications
Experience driving direction and alignment with large cross-functional teams and agency partners
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
The Senior Program Manager, Brand Partnerships will support AWS Brand Partnerships marketing activation and execution of priority AWS marketing initiatives with marketing stakeholders across digital, in-person, OOH, paid, and owned channels. This role oversees the end-to-end planning and implementation of projects, while building strategic playbooks and guiding best practices to implement across Brand Partnerships to standardize project management and delivery. Managed projects range from integrated SSEP tentpole activations, participation in 1P events (AWS re:Invent – Sports Forum, Global Summits), 3P (third party) events, and activating against a range of contractual partnership benefits.
This role operates strategically across the Brand Partnerships and SSEP Integrated Marketing teams, SSEP partnership leads, and AWS marketing stakeholders to build the operational foundations and processes in support of respective program strategy and AWS marketing priorities. This role will build and implement the operational and logistical scope of key projects, including but not limited to workback schedules, budget management, vendor management, and driving cross-functional team alignment within internal groups, global business partners, and external agencies. This role must balance multiple projects simultaneously, influence and implement enablement strategy via new processes and/or tools, and create consistency across brand activations. This role is solutions-focused, able to drive alignment across teams and leadership, and make decisions rooted in the needs and priorities of the Marketing organization.
The Senior Program Manager is able to assess and manage risks, understand and communicate trade-offs, and manage multiple end-to end creative workflows. They will demonstrate ownership and bias for action, strategic thinking and problem solving, and maintain clear and concise communication across all levels of leadership.
Key job responsibilities
Specific areas of focus for this role include:
• Owning the project management workflow and execution playbook for SSEP tentpole moments;
• Owning the agency RFQ/evaluation process for SSEP tentpole moments;
• Owning the Sports Forum @ re:Invent;
• Own program management and onsite execution of sports @ Global Summits;
• Support program management and execution of ad hoc team/partner events (ex. NFL team) where determined
Responsibilities for this role include the following:
• Build and implement overarching workflows and mechanisms in support of Brand Partnerships activation and events;
• Create and optimize activation and event production plans, templates, and processes in partnership with integrated marketing leads, campaign managers, business partners, and channel owners;
• Own and optimize planning processes and mechanisms to drive scalability in project planning and reporting;
• Develop standardized brand partnership templates (i.e. vendor RFP, creative brief, asset tracker) that align stakeholders, vendors, and teams to enable scale of Brand Partnerships activation;
• Deep dive into project requirements gaining understanding of needs for projects that may at times be ambiguous. Be the steward of the creative process ensuring stakeholders understand SLAs, briefing needs, scope change impacts, etc.;
• Overcommunicate project details to integrated marketing stakeholders, vendors, and partnership liaisons. Be the connective tissue between all parties, building efficient processes and mechanisms to further collaboration and engagement;
• Anticipate challenges, provide escalation management, use data to suggest tradeoffs, and balance business needs versus technical constraints;
• Develop and execute event operational best practices and processes. Oversee the development and/or execution of event campaigns, and playbooks for SSEP-related initiatives with wide reaching impact;
• Ensure consistent brand voice and expression at Brand Partnership events/activations;
• Define success metrics for onsite events and activations and make recommendations/modifications in order to meet business objectives. Report on program results to AWS leadership team and marketing stakeholders;
• Work across internal marketing teams (legal, finance, tax, event technology, CX) to build a playbooks defining new opportunities to leverage partnership assets (i.e. sweeps, giveaways);
• Earn trust and build relationships with key stakeholder teams across business functions, geos, and to drive program support and marketing partnership utilization. Understand the needs of the Business and priorities of the Marketing organization in order to build and deliver effective Brand Partnership activations at scale.
About the team
ABOUT AWS:
Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Basic Qualifications
6+ years of professional non-internship marketing experience
6+ years of developing and managing acquisition marketing or channel programs experience
Experience using data and metrics to drive improvements
Experience building, executing and scaling cross-functional marketing programs
Experience developing and executing campaigns across a multitude of timezones and languages
Preferred Qualifications
Experience driving direction and alignment with large cross-functional teams and agency partners
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.