Dagster Labs
Technical Product Marketing Lead
Dagster Labs, California, Missouri, United States, 65018
About us
Dagster Labs, the organization behind Dagster (the open-source project) and Dagster+, simplifies data engineering. In recent years, there's been an explosion of data tools, making data stacks too complex. Dagster brings order to the chaos with a unified, data asset-oriented orchestration control plane. By centralizing data pipeline management, Dagster helps organizations efficiently navigate modern data infrastructure.
As an early-stage, well-funded startup team, we boast a proven track record of shipping open-source software with global adoption. Our culture prioritizes respectful, clear, and comprehensive communication while fostering creativity, curiosity, effectiveness, and empathy among team members.
About the role As the Technical Product Marketing Lead at Dagster Labs, you will be building the product marketing function from the ground-up. We have a product that developers love, great customers and logos, and a greenfield opportunity to build product marketing. You will report directly to the Head of Marketing and Developer Relations and will set the direction of our overall product marketing strategy, including positioning & messaging, sales collateral development, competitive differentiation, technical evangelism, and larger go-to-market initiatives. You will collaborate directly with our founders and executives to drive revenue growth and product adoption.
The ideal candidate will have previous experience with developer tools and understands both open-source and enterprise-led GTM motions.
Responsibilities
Dagster’s Positioning and GTM Strategy:
You will lead product marketing initiatives to build product positioning, craft messaging frameworks, establish a framework for product launches, develop a product launch roadmap, and influence our GTM strategy.
ICP & Personas:
Crystallize our ICP and associated buyer/influencer personas, and develop psychographic profiles for those personas.
Messaging:
Develop differentiated and compelling messaging to convey Dagster’s value to our target personas across segments and verticals.
Enablement:
Educate and enable our Sales and Customer Success teams on product capabilities and features, and our differentiation; build battle cards, objection handling guides, and discovery questionnaires; partner with sales/CS on ROI/TCO/BVA assessments.
Product Launches:
Oversee the successful launch of new products and features by developing launch plans, coordinating with cross-functional teams, and executing high-impact campaigns that drive adoption.
Content Creation:
Collaborate with content marketing, demand generation, and sales teams to develop content (blogs, case studies, white papers, datasheets, solution docs, and videos) across different stages of the marketing funnel.
Thought Leadership:
Pulling on larger industry and vertical trends, create thought leadership content for our blog, social media, conference presentations, and third-party bylines that showcase our company's point of view and product innovation.
Competitive Intelligence:
Monitor and analyze competitor activities, market trends, and emerging technologies in the data space. Use these insights to inform messaging and positioning.
Cross-Functional Collaboration:
Work closely with product, sales, customer success, and technical teams to ensure alignment and support for marketing initiatives.
Qualifications
5+ years of experience in product marketing in B2B, preferably in data engineering, data orchestration, or other developer-focused companies.
Strong understanding of data technologies, market trends, and customer needs.
Proven track record of developing and executing comprehensive go-to-market strategies for complex data and software products for midmarket and enterprise companies.
Excellent written and verbal communication skills, with the ability to translate complex technical concepts into compelling narratives.
Experience managing stakeholder expectations and driving consensus on cross-functional decisions with Sales, Customer Success, Marketing, and Executive Stakeholders.
Familiarity with marketing analytics and ability to use data to inform decision-making.
Strong project management skills and ability to handle multiple priorities simultaneously.
Nice-to-haves
Experience as a solution engineer, solution architect, product manager, or a similar technical customer-facing role.
Experience with open-source software marketing.
You belong here We are committed to building an inclusive team and an open-source community where no one feels out of place. We know that teams with diverse backgrounds state their assumptions more explicitly, think more rigorously, and build better software. Plus, it's more fun and exciting to work with various perspectives.
You should apply to work at Dagster Labs if you want to contribute to building and strengthening a high-performing software development environment where people of all backgrounds are welcome.
We are a distributed team with offices in San Francisco, New York, and Minneapolis. We have team members all over the U.S. and are hiring fully remote candidates. Every employee is provided a remote work stipend to cover the cost of home office equipment and anything else that makes your remote work location comfortable, productive, or successful. And if you'd rather not work from home, we'll cover the cost of a coworking or office space if you're fully remote. This is a full-time, competitively-paid position with benefits.
The estimated annual salary for this role is $160,000 - $220,000.
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As an early-stage, well-funded startup team, we boast a proven track record of shipping open-source software with global adoption. Our culture prioritizes respectful, clear, and comprehensive communication while fostering creativity, curiosity, effectiveness, and empathy among team members.
About the role As the Technical Product Marketing Lead at Dagster Labs, you will be building the product marketing function from the ground-up. We have a product that developers love, great customers and logos, and a greenfield opportunity to build product marketing. You will report directly to the Head of Marketing and Developer Relations and will set the direction of our overall product marketing strategy, including positioning & messaging, sales collateral development, competitive differentiation, technical evangelism, and larger go-to-market initiatives. You will collaborate directly with our founders and executives to drive revenue growth and product adoption.
The ideal candidate will have previous experience with developer tools and understands both open-source and enterprise-led GTM motions.
Responsibilities
Dagster’s Positioning and GTM Strategy:
You will lead product marketing initiatives to build product positioning, craft messaging frameworks, establish a framework for product launches, develop a product launch roadmap, and influence our GTM strategy.
ICP & Personas:
Crystallize our ICP and associated buyer/influencer personas, and develop psychographic profiles for those personas.
Messaging:
Develop differentiated and compelling messaging to convey Dagster’s value to our target personas across segments and verticals.
Enablement:
Educate and enable our Sales and Customer Success teams on product capabilities and features, and our differentiation; build battle cards, objection handling guides, and discovery questionnaires; partner with sales/CS on ROI/TCO/BVA assessments.
Product Launches:
Oversee the successful launch of new products and features by developing launch plans, coordinating with cross-functional teams, and executing high-impact campaigns that drive adoption.
Content Creation:
Collaborate with content marketing, demand generation, and sales teams to develop content (blogs, case studies, white papers, datasheets, solution docs, and videos) across different stages of the marketing funnel.
Thought Leadership:
Pulling on larger industry and vertical trends, create thought leadership content for our blog, social media, conference presentations, and third-party bylines that showcase our company's point of view and product innovation.
Competitive Intelligence:
Monitor and analyze competitor activities, market trends, and emerging technologies in the data space. Use these insights to inform messaging and positioning.
Cross-Functional Collaboration:
Work closely with product, sales, customer success, and technical teams to ensure alignment and support for marketing initiatives.
Qualifications
5+ years of experience in product marketing in B2B, preferably in data engineering, data orchestration, or other developer-focused companies.
Strong understanding of data technologies, market trends, and customer needs.
Proven track record of developing and executing comprehensive go-to-market strategies for complex data and software products for midmarket and enterprise companies.
Excellent written and verbal communication skills, with the ability to translate complex technical concepts into compelling narratives.
Experience managing stakeholder expectations and driving consensus on cross-functional decisions with Sales, Customer Success, Marketing, and Executive Stakeholders.
Familiarity with marketing analytics and ability to use data to inform decision-making.
Strong project management skills and ability to handle multiple priorities simultaneously.
Nice-to-haves
Experience as a solution engineer, solution architect, product manager, or a similar technical customer-facing role.
Experience with open-source software marketing.
You belong here We are committed to building an inclusive team and an open-source community where no one feels out of place. We know that teams with diverse backgrounds state their assumptions more explicitly, think more rigorously, and build better software. Plus, it's more fun and exciting to work with various perspectives.
You should apply to work at Dagster Labs if you want to contribute to building and strengthening a high-performing software development environment where people of all backgrounds are welcome.
We are a distributed team with offices in San Francisco, New York, and Minneapolis. We have team members all over the U.S. and are hiring fully remote candidates. Every employee is provided a remote work stipend to cover the cost of home office equipment and anything else that makes your remote work location comfortable, productive, or successful. And if you'd rather not work from home, we'll cover the cost of a coworking or office space if you're fully remote. This is a full-time, competitively-paid position with benefits.
The estimated annual salary for this role is $160,000 - $220,000.
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