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Purpose Financial

Sr. Director, Product Management (Purpose Money)

Purpose Financial, Greenville, South Carolina, us, 29610


Address : 322 Rhett Street, Greenville, South Carolina, United States - 29601

Purpose Financial, Inc. is an innovative consumer financial services company that offers a diverse suite of credit products, promoting financial inclusion and meeting consumers wherever they are. Through its brands, the company is committed to helping customers achieve their version of financial stability in the moment and in the future. Since 1997, Purpose Financial has been a pioneer in the consumer credit and financial services market offering money solutions in over 800 storefronts locations and online lending. Providing services in over 23 states, Purpose Financial employs over 2,500 team members.

At Purpose Financial we are always on the lookout for motivated individuals who share in our values of mutual respect to join our team of outstanding professionals.

We offer:

Competitive Wages

Health/Life Benefits

Health Savings Account plus Employer Seed

401(k) Savings Plan with Company Match

3 Weeks of Paid Parental Leave

11 Company Paid Holidays

Paid Time Off including Volunteer Time

Vacation Carryover

Tuition Reimbursement

Work-Life Balance

Business Casual Environment

Rewards & Recognition Program

Employee Assistance Program

Office in downtown Greenville that offers free parking, onsite gym, free snacks/drinks (for those working onsite or hybrid)

To learn more about Purpose Financial visit

Purpose Financial Website .

Position Summary The Sr. Director of Product Management reports to the Chief Product Officer (CPO) and carries the responsibility of overseeing and expanding all aspects of the card services product portfolio. This role is crucial in driving the growth and success of our financial offerings customized to meet the needs of the underserved, non-prime consumer segment. You will lead a high-performing, dynamic team and strategically collaborate with other cross-functional teams to develop and execute strategies aimed at driving profitability and enhancing customer satisfaction. Exceptional leadership and communication skills are essential to holistically shape profitable products to achieve company financial success.

Job Responsibility

Strategic Product Leadership

Develop a forward-looking card product strategy aligned with Purpose Money’s mission and goals, focused on empowering non-prime consumers.

Manage, revise, and communicate the product vision that integrates deep market insights, customer needs, and emerging industry trends.

Collaborate with the CPO to define and execute the overall product strategy and vision for the card services division.

Provide strategic oversight and leadership to the product team, ensuring alignment with company goals and the needs of the non-prime consumer segment.

End-to-End Product Development

Oversee the product development lifecycle, ensuring the delivery of a profitable high-quality product.

Collaborate with cross-functional teams—including Risk, Compliance, Technology, and Marketing—to bring innovative products to market efficiently and in compliance with regulatory standards.

Market Insights & Customer Focus

Use customer feedback and market data to refine product offerings, ensuring they address the unique financial challenges and aspirations of our target audience.

Job Responsibilities Cont.

Compliance & Risk Optimization

Partner with Risk and Compliance teams to ensure product design has a strong focus on responsible lending practices and adherence to regulatory requirements.

Proactively identify and mitigate risk management strategies to effectively manage potential risks throughout the product lifecycle.

Financial Stewardship & Growth

Establish and drive measurable OKRs related to product revenue, profitability, and market penetration, aligning them with the company’s strategic goals.

Utilize financial metrics and market analysis to inform data-driven decisions on enhancements and pricing strategies.

Identify and develop strategic partnerships/collaborations to enhance the product and drive growth.

Leadership & Talent Development

Lead, mentor, and develop a high-performing team of product director(s), manager(s) and analyst(s), fostering a culture of innovation, collaboration, and continuous learning.

Identify and cultivate strategic partnerships to enhance product distribution, customer acquisition, and overall value proposition.

Act as a strong advocate for customer-centric product development and drive a passion for innovation within the team.

Education Required Master’s degree in quantitative field (Engineering, Statistics, Mathematics, Economics, and/or Business/Finance).

Experience Required

Proven experience of at least 7 years: In consumer banking and/or consumer bank partnerships, ideally within the non-prime sector, along with successful leadership roles overseeing functions and leading high performing teams.

Knowledge Required

Demonstrated success managing financial products from inception to completion and achieving results at or above targets with specialized focus on non-prime lending and card services (a framework like Purpose Money).

Comprehensive understanding of risk management, compliance, and regulatory considerations specific to the financial landscape in which this role operates.

Exceptional leadership abilities, with experience directing and nurturing high-performing product teams aligned with the product’s mission.

Strong analytical capabilities, with the ability to interpret financial data and market insights to drive strategic decisions.

Exceptional communication and people skills, including the ability to effectively present to executive committees and board members.

Skilled at fostering collaboration and driving stakeholder engagement across the Purpose Money ecosystem.

A passion for innovation and a relentless commitment to a customer-centric approach in product development.

As the Senior Director of Product for Purpose Money, you will be the driving force behind our innovative product offerings. Your strategic vision, leadership acumen, and dedication to fostering innovation with profitable growth will define the success of our products and significantly contribute to the future impact of Purpose Money.

Physical Requirements Sitting for long periods of time; standing occasionally; walking; bending; squatting; kneeling; pushing/pulling; reaching; twisting; frequent lifting of less than 10 lbs., occasional lifting of up to 20 lbs.; driving and having access during the workday to an insured and reliable transportation; typing; data entry; grasping; transferring items between hands and/or to another person or receptacle; use of office equipment to include computers; ability to travel to, be physically present at, and complete the physical requirements of the position at any assigned location.

Competencies

Be Decisive

Better You, Better Everyone

Care. Always.

Embody Integrity

Get Sh*t Done

Go Bold

Lead with Vision

Obsess over Customers

OKR

Show Up to Coach Up

Travel Up to 30%

Attire Business Casual

Other Must be eligible to work in the USA and able to pass a background check.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.

Requisition ID: 44104

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