Publicis Groupe
Analyst, Social
Publicis Groupe, Chicago, Illinois, United States, 60290
Company Description
Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.
Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.
Overview
The Social Analyst is responsible for monitoring and maintaining media campaign development and activation on social channels. The ideal candidate requires proficiency in math, strong analytical skills, attention to detail, as well as creativity and an overall interest in and understanding of how consumers leverage social media in the decision path. They require participation in and completion of our agency wide, entry-level training program and our social-specific training track.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Responsibilities
Role Objectives:
Gather research necessary to build a new campaign
Traffic approved plan
Monitor and maintain campaign budgets, pacing, and bid adjustments
Manage the performance of active campaigns and keep tabs on competitive landscape
Utilize bid management tools as well as Facebook, LinkedIn, Pinterest, X, Instagram, Snapchat, Reddit, TikTok, Yelp, Uber Eats, Doordash social platforms to build campaigns, QA, implement optimizations, and pull reporting
Develop optimization recommendations in partnership with Manager
Pull and analyze data to inform campaign reporting and help to build insights
Granular maintenance of monthly billing cycle
Resolve all billing discrepancies in partnership with client strategy and billing reconciliation team
Learn all relevant tools for reporting, analytics, and competitive analysis
Work closely with Manager to establish priorities and manage workload
Timely delivery of all work is required
Stay informed on social industry trends and new tools and ad formats
Successful completion of training programs and requisite certifications required
Qualifications
Some professional paid media or internship experience preferred
Experience in social media marketing preferred
Proficiency in MS Suite: Excel, Word, PowerPoint
Strong quantitative skills, including analytical abilities and math proficiency
Solid verbal and written communication skills, detail oriented, and demonstrable organizational skills
Demonstrated critical thinking and problem solving skills
Ability to work within a team, handle multiple assignments and meet tight deadlines
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Spark Foundry is a global media agency that exists to bring HEAT – Higher Engagement, Affinity, and Transactions – to brands. By combining flawless media fundamentals with aggressive innovation, Spark inspires consumers to pay more attention, to care more about our clients’ brands, and to buy more products and services from them.
Balancing the nimble spirit of a startup with the powerhouse soul of Publicis Media, Spark Foundry delivers the best of both worlds to a client roster that spans some of the world’s best and most beloved brands and companies. We combine boutique-caliber insights and service with the buying clout and first-look access of a global leader, bringing the heat to challenger brands that want to act like giants, and to giant brands that want to act like challengers.
With a bottom-up culture that celebrates diversity and aims for all voices to be heard, Spark has become a magnet for the industry’s best talent, with one of the best retention rates in the industry. And by applying a whole-person approach to professional and personal development, Spark develops a workforce that is well prepared for today’s challenges, and also poised to create meaningful careers in the years to come.
Because we know that heat arises the intersection of complementary forces, our professionals come from myriad disciplines and backgrounds: data, analytics, and insights, content and creative production, communications and strategy, finance and marketing, and sociology, psychology, and other liberal arts disciplines.
Overview
The Social Analyst is responsible for monitoring and maintaining media campaign development and activation on social channels. The ideal candidate requires proficiency in math, strong analytical skills, attention to detail, as well as creativity and an overall interest in and understanding of how consumers leverage social media in the decision path. They require participation in and completion of our agency wide, entry-level training program and our social-specific training track.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Responsibilities
Role Objectives:
Gather research necessary to build a new campaign
Traffic approved plan
Monitor and maintain campaign budgets, pacing, and bid adjustments
Manage the performance of active campaigns and keep tabs on competitive landscape
Utilize bid management tools as well as Facebook, LinkedIn, Pinterest, X, Instagram, Snapchat, Reddit, TikTok, Yelp, Uber Eats, Doordash social platforms to build campaigns, QA, implement optimizations, and pull reporting
Develop optimization recommendations in partnership with Manager
Pull and analyze data to inform campaign reporting and help to build insights
Granular maintenance of monthly billing cycle
Resolve all billing discrepancies in partnership with client strategy and billing reconciliation team
Learn all relevant tools for reporting, analytics, and competitive analysis
Work closely with Manager to establish priorities and manage workload
Timely delivery of all work is required
Stay informed on social industry trends and new tools and ad formats
Successful completion of training programs and requisite certifications required
Qualifications
Some professional paid media or internship experience preferred
Experience in social media marketing preferred
Proficiency in MS Suite: Excel, Word, PowerPoint
Strong quantitative skills, including analytical abilities and math proficiency
Solid verbal and written communication skills, detail oriented, and demonstrable organizational skills
Demonstrated critical thinking and problem solving skills
Ability to work within a team, handle multiple assignments and meet tight deadlines
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.