Zeta Global
Associate Director, Paid Social
Zeta Global, New York, New York, us, 10261
WHO WE ARE
Zeta Global (NYSE: ZETA) is the Data-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs.
THE ROLE
The
Associate Director, Paid Social
is a full-time position responsible for managing end-to-end paid social ad campaigns for Zeta clients. This role offers exposure to all aspects of paid social, with a primary focus on large Meta, TikTok, and Snapchat ad campaigns. Responsibilities include campaign setup, optimization, and analysis across multiple ad platforms.
Responsibilities:
Build and manage paid social campaigns in alignment with media plans
Act as the primary contact and media expert for clients representing your assigned accounts
Make swift optimizations to ensure optimal pacing and performance
Provide clients with actionable insights and recommendations based on campaign goals and best practices
Leverage Zeta's Data Cloud to identify and target additional audiences for scale
Requirements:
5+ years of hands-on experience with Facebook Ads Manager
Experience with TikTok, Snapchat, and YouTube is a plus, but not required
Deep understanding of paid media mechanics, including pixel implementation, KPI optimization, audience targeting, and bid/budget management
Strong written and verbal communication skills
Strong quantitative skills with meticulous attention to detail
BA/BS degree, including quantitative coursework (exceptions will be made for experienced candidates)
SALARY RANGE
The salary range for this role is $80,000.00 - $110,000.00, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual's sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
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Zeta Global (NYSE: ZETA) is the Data-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs.
THE ROLE
The
Associate Director, Paid Social
is a full-time position responsible for managing end-to-end paid social ad campaigns for Zeta clients. This role offers exposure to all aspects of paid social, with a primary focus on large Meta, TikTok, and Snapchat ad campaigns. Responsibilities include campaign setup, optimization, and analysis across multiple ad platforms.
Responsibilities:
Build and manage paid social campaigns in alignment with media plans
Act as the primary contact and media expert for clients representing your assigned accounts
Make swift optimizations to ensure optimal pacing and performance
Provide clients with actionable insights and recommendations based on campaign goals and best practices
Leverage Zeta's Data Cloud to identify and target additional audiences for scale
Requirements:
5+ years of hands-on experience with Facebook Ads Manager
Experience with TikTok, Snapchat, and YouTube is a plus, but not required
Deep understanding of paid media mechanics, including pixel implementation, KPI optimization, audience targeting, and bid/budget management
Strong written and verbal communication skills
Strong quantitative skills with meticulous attention to detail
BA/BS degree, including quantitative coursework (exceptions will be made for experienced candidates)
SALARY RANGE
The salary range for this role is $80,000.00 - $110,000.00, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual's sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
#J-18808-Ljbffr