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Zeta Global

Associate Director, Paid Social

Zeta Global, New York, New York, us, 10261


WHO WE ARE

Zeta Global (NYSE: ZETA) is the Data-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs.

THE ROLE

The

Associate Director, Paid Social

is a full-time position responsible for managing end-to-end paid social ad campaigns for Zeta clients. This role offers exposure to all aspects of paid social, with a primary focus on large Meta, TikTok, and Snapchat ad campaigns. Responsibilities include campaign setup, optimization, and analysis across multiple ad platforms.

Responsibilities:

Build and manage paid social campaigns in alignment with media plans

Act as the primary contact and media expert for clients representing your assigned accounts

Make swift optimizations to ensure optimal pacing and performance

Provide clients with actionable insights and recommendations based on campaign goals and best practices

Leverage Zeta's Data Cloud to identify and target additional audiences for scale

Requirements:

5+ years of hands-on experience with Facebook Ads Manager

Experience with TikTok, Snapchat, and YouTube is a plus, but not required

Deep understanding of paid media mechanics, including pixel implementation, KPI optimization, audience targeting, and bid/budget management

Strong written and verbal communication skills

Strong quantitative skills with meticulous attention to detail

BA/BS degree, including quantitative coursework (exceptions will be made for experienced candidates)

SALARY RANGE

The salary range for this role is $80,000.00 - $110,000.00, depending on location and experience.

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual's sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.

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