Publicis Groupe
Supervisor, Programmatic
Publicis Groupe, New York, New York, us, 10261
Company Description
Zenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients. Clients want to work with happy and motivated people. We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work. We are single mindedly focused on delivering great work. We have a consistent track record of making our clients' communications more effective. Our goal is to achieve commercial marketing success. We don't set out to win awards but see them as a function of great work. Our greatest credential is our client list. Every day we work on challenging business and communication issues, in partnership with great client marketing teams. We are proud to have worked with many of our clients for 10 years or more and are equally proud of our new relationships. To learn more, visit www.zenithmedia.com
Overview
The Supervisor owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Supervisor to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of Programmatic Analysts/Sr. Analysts. Supervisors train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.
The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization.
Responsibilities
Effectively communicate digital strategies and rational for tactical approaches for each campaign
Execute, manage, and optimize online biddable media campaigns and programs for agency clients (e.g. paid search, auction/exchange-based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations
Develop, grow, and maintain relationships through exceptional client service
Formulate proposals for new client opportunities
Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
Partner with Analytics team on campaign measurement reporting and insights generation
Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
Work with media partners to ensure accurate platform implementation
Troubleshoot issues on all pre-production and live campaigns
Oversee campaign QA process
Generate and manage monthly bill/pay and spend reporting in coordination with Analyst
Lead and assist in coaching, managing, and educating Analysts and Sr. Analysts, helping to support campaigns
Active contributor in client meetings
Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
Qualifications
Bachelor’s degree or higher preferred in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
3+ years of experience managing Search, Display, Video, and/or Mobile Programmatic Media Buying
Working knowledge in technologies such as DV360, Yahoo! DSP, The Trade Desk, DoubleClick Bid Manager, TTD, AOP and AAP
Optional, but preferred: Experience in Paid Search with platforms like Google Ads and SA360
Understanding of traditional and interactive media planning elements
Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
Strong analytics, organizational, and communication skills
Client facing experience with the ability to identify risks and effectively manage through issues
Previous leadership/management experience is a plus
Strong project management skills
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Compensation Range: $70,000 - $110,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/28/2024.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply
Zenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients. Clients want to work with happy and motivated people. We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work. We are single mindedly focused on delivering great work. We have a consistent track record of making our clients' communications more effective. Our goal is to achieve commercial marketing success. We don't set out to win awards but see them as a function of great work. Our greatest credential is our client list. Every day we work on challenging business and communication issues, in partnership with great client marketing teams. We are proud to have worked with many of our clients for 10 years or more and are equally proud of our new relationships. To learn more, visit www.zenithmedia.com
Overview
The Supervisor owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Supervisor to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of Programmatic Analysts/Sr. Analysts. Supervisors train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.
The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization.
Responsibilities
Effectively communicate digital strategies and rational for tactical approaches for each campaign
Execute, manage, and optimize online biddable media campaigns and programs for agency clients (e.g. paid search, auction/exchange-based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations
Develop, grow, and maintain relationships through exceptional client service
Formulate proposals for new client opportunities
Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
Partner with Analytics team on campaign measurement reporting and insights generation
Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities
Work with media partners to ensure accurate platform implementation
Troubleshoot issues on all pre-production and live campaigns
Oversee campaign QA process
Generate and manage monthly bill/pay and spend reporting in coordination with Analyst
Lead and assist in coaching, managing, and educating Analysts and Sr. Analysts, helping to support campaigns
Active contributor in client meetings
Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance
Qualifications
Bachelor’s degree or higher preferred in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
3+ years of experience managing Search, Display, Video, and/or Mobile Programmatic Media Buying
Working knowledge in technologies such as DV360, Yahoo! DSP, The Trade Desk, DoubleClick Bid Manager, TTD, AOP and AAP
Optional, but preferred: Experience in Paid Search with platforms like Google Ads and SA360
Understanding of traditional and interactive media planning elements
Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
Strong analytics, organizational, and communication skills
Client facing experience with the ability to identify risks and effectively manage through issues
Previous leadership/management experience is a plus
Strong project management skills
Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Compensation Range: $70,000 - $110,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/28/2024.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply