IPG Media Brands
Associate Director, Paid Social
IPG Media Brands, New York, New York, us, 10261
Associate Director, Paid Social
Location:
New York, New York, United States
Agency:
Kinesso Performance Marketing - United States
Ref#:
12883
Job Function:
Social
Type of Contract:
Regular
Business OverviewKINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.Position OverviewThe Associate Director, Paid Social is a strong strategic contributor with ability to provide social thought leadership, strategic and data-driven recommendations and manage a team of social buyers across a complex client with multiple lines of business or multiple clients. The Associate Director, Paid Social will strengthen and broadening client relationships by applying paid social expertise to the client's business to drive results and ensure the client is up to date with the social industry. In this position, you will drive the social process across teams and clients, ensuring all paid social recommendations and strategy is closely integrated with other disciplines and the social team is working together in support of the business. The Associate Director should have a mastery of the paid social industry and how this channel integrates and influences other channels.ResponsibilitiesUnderstands client goals and business needs and acts as a strategic partner to provide insightful, innovative, and data-driven paid social recommendations; Provides strategic recommendation for media budget allocation and managing partner endeavors, negotiation deals or ensuring agency rates are applied.Oversees all elements of social campaigns to ensure executional excellence, implementation of best practices, and channel innovation.Provide guidance on new Paid Social opportunities as the subject matter expert for all assigned clients, translating industry jargon and concepts for clients and internal stakeholders to understand and champion.Evolves team process and aligns and ensures the paid social strategy and team is working with other channel disciplines in support of the assigned clients; Key participant in strategic media planning and execution.Plays an active role in conflict resolution. Identifies, manages, and resolves problems before they escalate.Budget and Financial: Ultimately responsible to ensure billing and budget accuracy troubleshooting issues and escalating if needed.Serve as a resource for Managers, Senior Associates and Associates for advice and counsel as well as career development, training and motivating the team.Oversee Asana for task management and team collaboration.Responsible for QA of initial campaign build outs (ensure tracking, budgets, audiences, creatives, and timing are correct).Oversee client budgets to ensure plans do not exceed Media Authorizations; Responsible for reporting budget plans and commissions to internal finance teams.Directly manages Managers as well as Sr. Associates and Associates, depending on team structure.Ensures Managers new to managing employees are providing actionable feedback and help set goals and identify growth opportunities for the team.Provides mentorship, client management guidance and ensures a positive working environment across the team.Shares best practices and shortcuts learned through industry experience.Delegate and manage workload to ensure fairness and growth opportunities. Helps other members of the team and lets junior members' shine.Share input for promotions, oversee performance improvement plans/on track plans, keep department leads updated with wins and watchouts.Required SkillsSoftware: Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.)Knowledge of all social platforms a must. This includes understanding of buying & reporting within platforms at this level for QA and training for teams. Previous experience executing multiple campaigns in Meta (Facebook and Instagram) and one other platform. (X (formerly Twitter), Snapchat, Pinterest, TikTok, Reddit and LinkedIn)Mastery of said social platform capabilities across campaign type.Communication: Comfortable providing feedback and direction through various forms of communication (video, email, etc.). internally and externally.Soft Skills: Strong organizational skills, ability to multitask in a fast-paced environment.Ability to prepare presentations and maintain a level of professionalism suitable for senior client leadership, including executive and C-Suite.Strong analytics skills, thorough understanding of paid social measurement and experience utilizing multiple native measurement tools.Ability to oversee a team in a fast-paced environment and manage multiple deadlines.Team player, willing to jump in where needed to get the job done and manages paid social as part of the broader media strategy and avoids channel siloes.Stay informed of the latest developments in paid social and changes to the broader media landscape. Understand implications of data and privacy regulations and when to consult with experts across the organization.Desired Skills5+ years of experience of paid social experience.Experience managing 2+ direct reports.Agency experience preferred.Passion for social media and advertising.Proven ability to collaborate and work well with others in a high-pressure environment.Salary Range$120,000 - $130,000 USD
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Location:
New York, New York, United States
Agency:
Kinesso Performance Marketing - United States
Ref#:
12883
Job Function:
Social
Type of Contract:
Regular
Business OverviewKINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com.Position OverviewThe Associate Director, Paid Social is a strong strategic contributor with ability to provide social thought leadership, strategic and data-driven recommendations and manage a team of social buyers across a complex client with multiple lines of business or multiple clients. The Associate Director, Paid Social will strengthen and broadening client relationships by applying paid social expertise to the client's business to drive results and ensure the client is up to date with the social industry. In this position, you will drive the social process across teams and clients, ensuring all paid social recommendations and strategy is closely integrated with other disciplines and the social team is working together in support of the business. The Associate Director should have a mastery of the paid social industry and how this channel integrates and influences other channels.ResponsibilitiesUnderstands client goals and business needs and acts as a strategic partner to provide insightful, innovative, and data-driven paid social recommendations; Provides strategic recommendation for media budget allocation and managing partner endeavors, negotiation deals or ensuring agency rates are applied.Oversees all elements of social campaigns to ensure executional excellence, implementation of best practices, and channel innovation.Provide guidance on new Paid Social opportunities as the subject matter expert for all assigned clients, translating industry jargon and concepts for clients and internal stakeholders to understand and champion.Evolves team process and aligns and ensures the paid social strategy and team is working with other channel disciplines in support of the assigned clients; Key participant in strategic media planning and execution.Plays an active role in conflict resolution. Identifies, manages, and resolves problems before they escalate.Budget and Financial: Ultimately responsible to ensure billing and budget accuracy troubleshooting issues and escalating if needed.Serve as a resource for Managers, Senior Associates and Associates for advice and counsel as well as career development, training and motivating the team.Oversee Asana for task management and team collaboration.Responsible for QA of initial campaign build outs (ensure tracking, budgets, audiences, creatives, and timing are correct).Oversee client budgets to ensure plans do not exceed Media Authorizations; Responsible for reporting budget plans and commissions to internal finance teams.Directly manages Managers as well as Sr. Associates and Associates, depending on team structure.Ensures Managers new to managing employees are providing actionable feedback and help set goals and identify growth opportunities for the team.Provides mentorship, client management guidance and ensures a positive working environment across the team.Shares best practices and shortcuts learned through industry experience.Delegate and manage workload to ensure fairness and growth opportunities. Helps other members of the team and lets junior members' shine.Share input for promotions, oversee performance improvement plans/on track plans, keep department leads updated with wins and watchouts.Required SkillsSoftware: Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.)Knowledge of all social platforms a must. This includes understanding of buying & reporting within platforms at this level for QA and training for teams. Previous experience executing multiple campaigns in Meta (Facebook and Instagram) and one other platform. (X (formerly Twitter), Snapchat, Pinterest, TikTok, Reddit and LinkedIn)Mastery of said social platform capabilities across campaign type.Communication: Comfortable providing feedback and direction through various forms of communication (video, email, etc.). internally and externally.Soft Skills: Strong organizational skills, ability to multitask in a fast-paced environment.Ability to prepare presentations and maintain a level of professionalism suitable for senior client leadership, including executive and C-Suite.Strong analytics skills, thorough understanding of paid social measurement and experience utilizing multiple native measurement tools.Ability to oversee a team in a fast-paced environment and manage multiple deadlines.Team player, willing to jump in where needed to get the job done and manages paid social as part of the broader media strategy and avoids channel siloes.Stay informed of the latest developments in paid social and changes to the broader media landscape. Understand implications of data and privacy regulations and when to consult with experts across the organization.Desired Skills5+ years of experience of paid social experience.Experience managing 2+ direct reports.Agency experience preferred.Passion for social media and advertising.Proven ability to collaborate and work well with others in a high-pressure environment.Salary Range$120,000 - $130,000 USD
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