MemorialCare
Director, Marketing Southern Los Angeles County Region
MemorialCare, Fountain Valley, California, us, 92728
Title:
Director of Marketing, Southern Los Angeles CountyLocation:
Fountain Valley, CADepartment:
AdministrationStatus:
Full-timeShift: DaysPay Range*: 116k - 178kMemorialCare is a nonprofit integrated health system that includes four leading hospitals, award-winning medical groups – consisting of over 200 sites of care, and more than 2,000 physicians throughout Orange and Los Angeles Counties. We are committed to increasing access to patient-centric, affordable, and high-quality healthcare; your personal contributions are integral to MemorialCare's recognition as a market leader and innovator in value-based and other care models.Across our family of medical centers, we support each one of our bright, talented employees in reaching the highest levels of professional development, contribution, collaboration, and accountability.Whatever your role and whatever expertise you bring, we are dedicated to helping you achieve your full potential in an environment of respect, innovation, and teamwork.Position SummaryThe Director of Marketing, Southern LA County Region is responsible for developing and implementing innovative marketing initiatives that achieve business objectives, strengthen our brand presence, and drive customer acquisition and loyalty. This role focuses on supporting stakeholders at Miller Children’s & Women’s Hospital, Long Beach Medical Center and MemorialCare service lines and locations in the Southern LA County market. The role requires a strong strategic mindset, exceptional leadership skills, and a deep understanding of marketing trends and best practices in the healthcare industry.Act as the primary point of contact for clients and own relationships with key stakeholders from Long Beach Medical Center and Miller Children’s & Women’s HospitalTake ownership and serve as the subject matter expert in marketing strategy in the Southern LA County market driving growth, brand presence, and measurable resultsDevelop and execute comprehensive marketing strategies aligned with MemorialCare's overall goals and objectives in Southern LA County marketCollaborate closely with the marketing and communications teams and agency partners to activate plans, and ensure consistent messaging and branding across all channelsLead the planning and execution of marketing events to promote MemorialCare's services and brand in the Southern LA County marketQuarterback the brand, ensuring consistent brand representation across all touchpoints in the Southern LA County marketCreate and maintain patient journey maps to optimize the customer experienceImplement Voice of Customer initiatives to gather and analyze customer feedbackOwn content creation and management, developing compelling narratives that resonate with target audiencesConduct market research and analysis to identify customer needs, market trends, and competitive landscape in the Southern LA County marketAnalyze data and insights to drive marketing strategy and optimize campaign performanceStay current with industry trends and competitor activities to identify new opportunities and potential risks in the Southern LA County marketMentor and provide guidance to the marketing team, fostering professional developmentManage budget for areas of responsibility and allocate resources effectively to maximize ROI
*Placement in the pay range is based on multiple factors including, but not limited to, relevant years of experience and qualifications. In addition to base pay, there may be additional compensation available for this role, including but not limited to, shift differentials, extra shift incentives, and bonus opportunities. Health and wellness is our passion at MemorialCare—that includes taking good care of employees and their dependents. We offer high quality health insurance plan options, so you can select the best choice for your family. And there’s more...
Check out our MemorialCare Benefits for more information about our Benefits and Rewards.Minimum RequirementsQualifications/Work ExperienceMinimum of 10+ years of experience in marketing/strategic marketingProven track record in developing and executing successful marketing strategies that deliver significant year-over-year growthDeep understanding of digital marketing channels (SEO, SEM, social media, content marketing, email marketing)Experience marketing a children’s hospital and/or pediatric specialties preferredEducation/Licensure/Certification:MBA or advanced degree
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Director of Marketing, Southern Los Angeles CountyLocation:
Fountain Valley, CADepartment:
AdministrationStatus:
Full-timeShift: DaysPay Range*: 116k - 178kMemorialCare is a nonprofit integrated health system that includes four leading hospitals, award-winning medical groups – consisting of over 200 sites of care, and more than 2,000 physicians throughout Orange and Los Angeles Counties. We are committed to increasing access to patient-centric, affordable, and high-quality healthcare; your personal contributions are integral to MemorialCare's recognition as a market leader and innovator in value-based and other care models.Across our family of medical centers, we support each one of our bright, talented employees in reaching the highest levels of professional development, contribution, collaboration, and accountability.Whatever your role and whatever expertise you bring, we are dedicated to helping you achieve your full potential in an environment of respect, innovation, and teamwork.Position SummaryThe Director of Marketing, Southern LA County Region is responsible for developing and implementing innovative marketing initiatives that achieve business objectives, strengthen our brand presence, and drive customer acquisition and loyalty. This role focuses on supporting stakeholders at Miller Children’s & Women’s Hospital, Long Beach Medical Center and MemorialCare service lines and locations in the Southern LA County market. The role requires a strong strategic mindset, exceptional leadership skills, and a deep understanding of marketing trends and best practices in the healthcare industry.Act as the primary point of contact for clients and own relationships with key stakeholders from Long Beach Medical Center and Miller Children’s & Women’s HospitalTake ownership and serve as the subject matter expert in marketing strategy in the Southern LA County market driving growth, brand presence, and measurable resultsDevelop and execute comprehensive marketing strategies aligned with MemorialCare's overall goals and objectives in Southern LA County marketCollaborate closely with the marketing and communications teams and agency partners to activate plans, and ensure consistent messaging and branding across all channelsLead the planning and execution of marketing events to promote MemorialCare's services and brand in the Southern LA County marketQuarterback the brand, ensuring consistent brand representation across all touchpoints in the Southern LA County marketCreate and maintain patient journey maps to optimize the customer experienceImplement Voice of Customer initiatives to gather and analyze customer feedbackOwn content creation and management, developing compelling narratives that resonate with target audiencesConduct market research and analysis to identify customer needs, market trends, and competitive landscape in the Southern LA County marketAnalyze data and insights to drive marketing strategy and optimize campaign performanceStay current with industry trends and competitor activities to identify new opportunities and potential risks in the Southern LA County marketMentor and provide guidance to the marketing team, fostering professional developmentManage budget for areas of responsibility and allocate resources effectively to maximize ROI
*Placement in the pay range is based on multiple factors including, but not limited to, relevant years of experience and qualifications. In addition to base pay, there may be additional compensation available for this role, including but not limited to, shift differentials, extra shift incentives, and bonus opportunities. Health and wellness is our passion at MemorialCare—that includes taking good care of employees and their dependents. We offer high quality health insurance plan options, so you can select the best choice for your family. And there’s more...
Check out our MemorialCare Benefits for more information about our Benefits and Rewards.Minimum RequirementsQualifications/Work ExperienceMinimum of 10+ years of experience in marketing/strategic marketingProven track record in developing and executing successful marketing strategies that deliver significant year-over-year growthDeep understanding of digital marketing channels (SEO, SEM, social media, content marketing, email marketing)Experience marketing a children’s hospital and/or pediatric specialties preferredEducation/Licensure/Certification:MBA or advanced degree
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