Candela Corporation
Senior Director, Global Digital Marketing
Candela Corporation, Oklahoma City, Oklahoma, United States
Senior Director, Global Digital Marketing
Requisition Number
2797 Location
US - Remote Candela Corporation is a leading global aesthetic device company with a comprehensive product portfolio and a global distribution footprint. We are the market leader in the development, manufacturing, and distribution of medical and aesthetic laser and light-based technologies. The Company’s technology enables physicians to provide advanced solutions for a broad range of medical-aesthetic applications including hair removal, wrinkle reduction, tattoo removal, improving the skin’s appearance through the treatment of benign vascular and pigmented lesions, and the treatment of acne, leg veins, scarring, and other common indications. This position will report to the AVP, Global Demand Generation and Digital Marketing and will perform duties acting in the capacity of a coach and key contributor. Responsibilities: Strategic Leadership: Develop and implement a holistic digital marketing strategy that aligns with the company's overall business objectives. Oversee the execution of digital marketing campaigns across all key channels, including web, social media, email marketing, SEO, and PPC. Lead a team of digital marketing professionals, providing direction, support, and mentorship. Web Management: Ensure the company’s corporate and translated websites are optimized for user experience, SEO, and lead generation. Collaborate with web lead to implement updates and enhancements. Oversee the monitoring of website performance metrics and use data to drive continuous improvement. Develop and oversee execution of web content strategy. Social Media: Develop and execute a robust social media strategy for global and regional B2B and B2C channels, including social platforms in Asia, e.g., WeChat, Little Red Book, Weibo, Kakao etc. Oversee content creation, scheduling, and community management to ensure brand consistency, engagement as well as achieving established KPIs. Utilize social media analytics to measure and report on the effectiveness of campaigns and adjust strategies accordingly. Email Marketing: Oversee the creation and execution of email marketing campaigns aimed at lead generation, nurturing, and driving conversions. Ensure email marketing efforts are integrated with other digital channels and aligned with overall marketing goals. Monitor and analyze email campaign performance, implementing A/B testing and other optimization techniques. Data Analytics and Reporting: Use data-driven insights to inform digital marketing strategies and tactics. Create and present regular performance reports to senior leadership, highlighting key metrics and insights. Stay abreast of industry trends and emerging technologies to keep our digital marketing strategies innovative and effective. Collaboration and Cross-Functional Leadership: Work closely with the cross-functional team including brand leads and sales leadership to align digital marketing efforts with revenue goals and lead generation initiatives. Partner with other departments such as service, inside sales, and IT to ensure cohesive and integrated marketing efforts. Foster a collaborative and high-performing team culture. Knowledge/Educational Requirements: Bachelor’s degree in marketing, Communications, Business, or a related field. An MBA or advanced degree is a plus. 10+ years of experience in digital marketing, with at least 5 years in a senior leadership role. Proven track record in B2B marketing, with a solid understanding of B2C social media channels. Extensive experience in developing and executing successful digital marketing strategies and global campaigns (Americas, APAC, EU regions). Strong analytical skills with the ability to use and interpret data and generate actionable insights. Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Marketo, social media monitoring, Salesforce, and management tools). Ability to manage multiple projects and deadlines in a fast-paced environment. A creative mindset with a keen eye for detail and a passion for innovation. Ability to independently and simultaneously lead multiple projects, self-motivated and entrepreneurial with strong multi-tasking skills, organized and attentive to details. Conversant in the English language, verbal/written communication; exhibits excellent presentation, analytical and organizational skills.
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2797 Location
US - Remote Candela Corporation is a leading global aesthetic device company with a comprehensive product portfolio and a global distribution footprint. We are the market leader in the development, manufacturing, and distribution of medical and aesthetic laser and light-based technologies. The Company’s technology enables physicians to provide advanced solutions for a broad range of medical-aesthetic applications including hair removal, wrinkle reduction, tattoo removal, improving the skin’s appearance through the treatment of benign vascular and pigmented lesions, and the treatment of acne, leg veins, scarring, and other common indications. This position will report to the AVP, Global Demand Generation and Digital Marketing and will perform duties acting in the capacity of a coach and key contributor. Responsibilities: Strategic Leadership: Develop and implement a holistic digital marketing strategy that aligns with the company's overall business objectives. Oversee the execution of digital marketing campaigns across all key channels, including web, social media, email marketing, SEO, and PPC. Lead a team of digital marketing professionals, providing direction, support, and mentorship. Web Management: Ensure the company’s corporate and translated websites are optimized for user experience, SEO, and lead generation. Collaborate with web lead to implement updates and enhancements. Oversee the monitoring of website performance metrics and use data to drive continuous improvement. Develop and oversee execution of web content strategy. Social Media: Develop and execute a robust social media strategy for global and regional B2B and B2C channels, including social platforms in Asia, e.g., WeChat, Little Red Book, Weibo, Kakao etc. Oversee content creation, scheduling, and community management to ensure brand consistency, engagement as well as achieving established KPIs. Utilize social media analytics to measure and report on the effectiveness of campaigns and adjust strategies accordingly. Email Marketing: Oversee the creation and execution of email marketing campaigns aimed at lead generation, nurturing, and driving conversions. Ensure email marketing efforts are integrated with other digital channels and aligned with overall marketing goals. Monitor and analyze email campaign performance, implementing A/B testing and other optimization techniques. Data Analytics and Reporting: Use data-driven insights to inform digital marketing strategies and tactics. Create and present regular performance reports to senior leadership, highlighting key metrics and insights. Stay abreast of industry trends and emerging technologies to keep our digital marketing strategies innovative and effective. Collaboration and Cross-Functional Leadership: Work closely with the cross-functional team including brand leads and sales leadership to align digital marketing efforts with revenue goals and lead generation initiatives. Partner with other departments such as service, inside sales, and IT to ensure cohesive and integrated marketing efforts. Foster a collaborative and high-performing team culture. Knowledge/Educational Requirements: Bachelor’s degree in marketing, Communications, Business, or a related field. An MBA or advanced degree is a plus. 10+ years of experience in digital marketing, with at least 5 years in a senior leadership role. Proven track record in B2B marketing, with a solid understanding of B2C social media channels. Extensive experience in developing and executing successful digital marketing strategies and global campaigns (Americas, APAC, EU regions). Strong analytical skills with the ability to use and interpret data and generate actionable insights. Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Marketo, social media monitoring, Salesforce, and management tools). Ability to manage multiple projects and deadlines in a fast-paced environment. A creative mindset with a keen eye for detail and a passion for innovation. Ability to independently and simultaneously lead multiple projects, self-motivated and entrepreneurial with strong multi-tasking skills, organized and attentive to details. Conversant in the English language, verbal/written communication; exhibits excellent presentation, analytical and organizational skills.
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