Van Wyck & Van Wyck
Senior Brand Manager
Van Wyck & Van Wyck, New York, New York, us, 10261
SENIOR BRAND MANAGER
New York City
DIO is a divine, new line of ready-to-drink, “celestially canned cocktails”. Seeking a NYC-based, entrepreneurial marketing machine with an unquenchable thirst for innovative cocktails.
About DIO
DIO is a new line of ready-to-drink, high-ABV canned cocktails (13.5-15% ABV). Named after Dionysus, the original party god, DIO offers modern twists on classic cocktails from around the world.
The Position
We are looking for a cocktail enthusiast with an entrepreneurial mindset and successful brand marketing background (beverage background required, spirits preferred). This is the ideal opportunity for high-growth seeking self-starters looking to progress in their career.
Under the direction of the CEO, this role will play a fundamental role at DIO in spearheading our omnichannel brand strategy. This role will be responsible for owning all key customer touch points, igniting a passionate customer base, evaluating key strategic and tactical brand activation opportunities, and working cross-functionally to plan and execute major marketing campaigns.
Candidates must be based in the NYC area.
Compensation
Base Salary Range: $110,000-130,000
The salary range for this position is based on the applicant's experience, skills, and qualifications. The actual salary will be determined during the interview process and will be based on the individual's qualifications and experience.
Perks of Working For a Deity
Access to top tier health benefits (health, dental and vision)
12 Paid Holidays
15 Days of Paid Time Off
5 Personal/Sick Days
Retirement/401k
Yearly allowance of $1000 for DIO’s luxurious libations
Responsibilities
Own all aspects of the brand’s marketing and implementation across channels, including content production, communication strategy, public relations, events, and partnerships
Ideate, plan, and develop omnichannel marketing campaigns (new product launches, new retailer launches, and seasonal promotions) while leading coordination cross-functionally with the team on product development, creative, and supply chain to ensure smooth execution
Lead social media strategy development and execution, creating engaging content optimized for SEO and driving social media presence
Support sales and digital marketing teams by creating innovative point-of-sale and in-store experiences, preparing presentations and producing brand-consistent digital assets
Inform the evolution of the brand story and ensure consistency across all channels as the company expands into new products and markets
Expand brand activations through memorable moments for customers and retailers, including events, tastings, out-of-home (OOH) campaigns and cross-brand partnerships
Manage influencer and brand ambassador relationships aligned with the brand’s values, coordinating collaborations, product gifting, and campaign approvals
Develop PR strategies, create press releases, and pitch stories to enhance brand visibility; cultivate and maintain relationships with media outlets, journalists, and influencers
Track and measure the success of campaigns using analytics tools, generate KPI reports, and provide data-driven recommendations to optimize marketing strategies
Requirements
Based in NYC
Bachelor's degree in Marketing, Communications, or a related field.
7+ years of marketing experience in the beverage industry (alcohol or start-up experience ++)
Proven experience in brand marketing with a focus on content creation, social media, and press relations.
Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
Excellent written and verbal communication skills, able to present ideas clearly to diverse teams.
Demonstrated success managing digital campaigns across platforms (Instagram, TikTok, YouTube, Twitter, Pinterest).
Proficiency with marketing tools like Shopify, Klaviyo, GA, Facebook Analytics, and Canva (Photoshop a plus).
Highly analytical and strategic, with the ability to set performance goals, KPIs, and analyze metrics.
Creative mindset with a strong eye for brand-forward and disruptive content design.
Experience creating original content from ideation through to execution.
Strong negotiation and deal-making skills; adept at building relationships and closing deals.
Self-motivated, adaptable, and comfortable wearing multiple hats in a flexible startup environment.
Hands-on and willing to assist with various tasks, including logistical support when needed.
Experience in high-growth startups or new-to-market brands is a plus.
Applicants are expected to have current work authorization in the country that the role is located.
We strongly encourage under-represented minorities to apply. DIO is an equal opportunity employer - we welcome everyone to our team.
#J-18808-Ljbffr
DIO is a divine, new line of ready-to-drink, “celestially canned cocktails”. Seeking a NYC-based, entrepreneurial marketing machine with an unquenchable thirst for innovative cocktails.
About DIO
DIO is a new line of ready-to-drink, high-ABV canned cocktails (13.5-15% ABV). Named after Dionysus, the original party god, DIO offers modern twists on classic cocktails from around the world.
The Position
We are looking for a cocktail enthusiast with an entrepreneurial mindset and successful brand marketing background (beverage background required, spirits preferred). This is the ideal opportunity for high-growth seeking self-starters looking to progress in their career.
Under the direction of the CEO, this role will play a fundamental role at DIO in spearheading our omnichannel brand strategy. This role will be responsible for owning all key customer touch points, igniting a passionate customer base, evaluating key strategic and tactical brand activation opportunities, and working cross-functionally to plan and execute major marketing campaigns.
Candidates must be based in the NYC area.
Compensation
Base Salary Range: $110,000-130,000
The salary range for this position is based on the applicant's experience, skills, and qualifications. The actual salary will be determined during the interview process and will be based on the individual's qualifications and experience.
Perks of Working For a Deity
Access to top tier health benefits (health, dental and vision)
12 Paid Holidays
15 Days of Paid Time Off
5 Personal/Sick Days
Retirement/401k
Yearly allowance of $1000 for DIO’s luxurious libations
Responsibilities
Own all aspects of the brand’s marketing and implementation across channels, including content production, communication strategy, public relations, events, and partnerships
Ideate, plan, and develop omnichannel marketing campaigns (new product launches, new retailer launches, and seasonal promotions) while leading coordination cross-functionally with the team on product development, creative, and supply chain to ensure smooth execution
Lead social media strategy development and execution, creating engaging content optimized for SEO and driving social media presence
Support sales and digital marketing teams by creating innovative point-of-sale and in-store experiences, preparing presentations and producing brand-consistent digital assets
Inform the evolution of the brand story and ensure consistency across all channels as the company expands into new products and markets
Expand brand activations through memorable moments for customers and retailers, including events, tastings, out-of-home (OOH) campaigns and cross-brand partnerships
Manage influencer and brand ambassador relationships aligned with the brand’s values, coordinating collaborations, product gifting, and campaign approvals
Develop PR strategies, create press releases, and pitch stories to enhance brand visibility; cultivate and maintain relationships with media outlets, journalists, and influencers
Track and measure the success of campaigns using analytics tools, generate KPI reports, and provide data-driven recommendations to optimize marketing strategies
Requirements
Based in NYC
Bachelor's degree in Marketing, Communications, or a related field.
7+ years of marketing experience in the beverage industry (alcohol or start-up experience ++)
Proven experience in brand marketing with a focus on content creation, social media, and press relations.
Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
Excellent written and verbal communication skills, able to present ideas clearly to diverse teams.
Demonstrated success managing digital campaigns across platforms (Instagram, TikTok, YouTube, Twitter, Pinterest).
Proficiency with marketing tools like Shopify, Klaviyo, GA, Facebook Analytics, and Canva (Photoshop a plus).
Highly analytical and strategic, with the ability to set performance goals, KPIs, and analyze metrics.
Creative mindset with a strong eye for brand-forward and disruptive content design.
Experience creating original content from ideation through to execution.
Strong negotiation and deal-making skills; adept at building relationships and closing deals.
Self-motivated, adaptable, and comfortable wearing multiple hats in a flexible startup environment.
Hands-on and willing to assist with various tasks, including logistical support when needed.
Experience in high-growth startups or new-to-market brands is a plus.
Applicants are expected to have current work authorization in the country that the role is located.
We strongly encourage under-represented minorities to apply. DIO is an equal opportunity employer - we welcome everyone to our team.
#J-18808-Ljbffr