Publicis Groupe
Associate Director, Business Intelligence
Publicis Groupe, Phila, Pennsylvania, United States, 19117
Company Description
PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.
While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.
Overview
The Associate Director of Business Intelligence (hereafter "BI") will apply their years of experience in data analysis and strategic consulting as the BI lead on any of our myriads of enterprise clients within the health and wellness industry. Necessary to this success will be the ability to source and use the many data sources at the disposal of the BI team to not only represent the growth that our media/marketing campaigns have in the marketplace but also the ability to translate these insights into relevant recommendations to improve media investment for our clients.
Responsibilities
Craft and maintain professional relationships with the many members of your client team(s) while being solely responsible for the level of quality in communications and deliverables for the entire team that serves on the data client's behalf.
Work throughout the year with internal (PHM) and external (client team, partner agencies/consulting groups) partners to craft media data operations that satisfy all client data needs and address challenges with clearly defined goals and definitions of data integration and reporting success.
With the above, oversee the creation of the business rules and documentation (ERDs) of the engagement and participate together with internal Finance and Operations teams in the scoping process and any necessary requests for proposal from outside vendors/data companies.
As we work on the behalf of the client, manage the many internal data sources (including an expertise in Datorama) and third-party vendors/data streams that comprise our custom measurement platform while keeping process on task within the established timelines and delivery dates.
Identify areas of opportunity to expand our presence through consultative selling at current clients while periodically participating in the any new business development opportunities as they arise.
Experience working across multiple aspects of the PHM client base including HCP and DTC media, data integration projects, scoping/staffing, contracting for data use and third-party partnerships.
Experience managing multiple client engagements/projects concurrently and addressing varied needs of a diverse client pool.
Pick-up high-level concepts and synthesize learning to apply BI thought process and open opportunities to integrate with other BI engagements and areas of the organization.
Qualifications
Depth of understanding of business intelligence software such as Datorama, an expertise in media data and financials (PRISMA, Ad Servers) and cloud base services such as Snowflake, Databricks, Azure
Experience managing the career development and daily workflow of junior team members.
While all engagements are unique, travel is normally required 10 to 15% of the time. Education and Experience
Bachelor's Degree (preferably a BS in a related field) is required.
5 years of work experience in data/analytics consulting or quantitative marketing/analysis (healthcare, pharmaceuticals and life sciences experience preferred).
Datorama Development Experience required.
Media Data Experience required.
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.
While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.
Overview
The Associate Director of Business Intelligence (hereafter "BI") will apply their years of experience in data analysis and strategic consulting as the BI lead on any of our myriads of enterprise clients within the health and wellness industry. Necessary to this success will be the ability to source and use the many data sources at the disposal of the BI team to not only represent the growth that our media/marketing campaigns have in the marketplace but also the ability to translate these insights into relevant recommendations to improve media investment for our clients.
Responsibilities
Craft and maintain professional relationships with the many members of your client team(s) while being solely responsible for the level of quality in communications and deliverables for the entire team that serves on the data client's behalf.
Work throughout the year with internal (PHM) and external (client team, partner agencies/consulting groups) partners to craft media data operations that satisfy all client data needs and address challenges with clearly defined goals and definitions of data integration and reporting success.
With the above, oversee the creation of the business rules and documentation (ERDs) of the engagement and participate together with internal Finance and Operations teams in the scoping process and any necessary requests for proposal from outside vendors/data companies.
As we work on the behalf of the client, manage the many internal data sources (including an expertise in Datorama) and third-party vendors/data streams that comprise our custom measurement platform while keeping process on task within the established timelines and delivery dates.
Identify areas of opportunity to expand our presence through consultative selling at current clients while periodically participating in the any new business development opportunities as they arise.
Experience working across multiple aspects of the PHM client base including HCP and DTC media, data integration projects, scoping/staffing, contracting for data use and third-party partnerships.
Experience managing multiple client engagements/projects concurrently and addressing varied needs of a diverse client pool.
Pick-up high-level concepts and synthesize learning to apply BI thought process and open opportunities to integrate with other BI engagements and areas of the organization.
Qualifications
Depth of understanding of business intelligence software such as Datorama, an expertise in media data and financials (PRISMA, Ad Servers) and cloud base services such as Snowflake, Databricks, Azure
Experience managing the career development and daily workflow of junior team members.
While all engagements are unique, travel is normally required 10 to 15% of the time. Education and Experience
Bachelor's Degree (preferably a BS in a related field) is required.
5 years of work experience in data/analytics consulting or quantitative marketing/analysis (healthcare, pharmaceuticals and life sciences experience preferred).
Datorama Development Experience required.
Media Data Experience required.
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.