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Cranbrook Search Consultants

Manager Market Research

Cranbrook Search Consultants, Atlanta, Georgia, United States, 39901


Job Summary:

Our Atlanta based client is seeking an experienced Market Research Manager to lead their market research efforts. The ideal candidate will have comprehensive experience in all aspects of the market research process; scoping/designing research events, implement insights strategies, analyzing data, and (most important!) delivering actionable insights to guide the company's marketing, product development, and overall business strategies.

Responsibilities

Manage all phases of research projects, from initial planning and design to data collection, analysis, and reporting

Design and execute comprehensive market research programs to gather insights on market trends, consumer behavior, and competitive landscape

Design and execute research studies to gather insights on potential homebuyers' preferences, needs, and purchasing behavior

Develop and present detailed reports and presentations to stakeholders, translating complex data into clear, actionable recommendations

Collaborate with cross-functional teams, including marketing and product development to integrate research findings into business strategies

Ensure the accuracy, reliability, and integrity of research data

Monitor and evaluate the effectiveness of research methodologies and tools, continuously improving processes

Develop and manage research budgets and timelines

Analyze complex data sets using statistical software and advanced analytical techniques to identify key trends and insights

Manage relationships with external research vendors and partners

Qualifications

Bachelor's degree in Marketing, Business, Statistics, or a related field;

Minimum of 5 years of experience in market research or a related field

Proven track record of managing market research projects from start to finish

Strong project management skills and ability to handle multiple projects simultaneously

Strong analytical and critical thinking skills

Strong Intellectually Curiosity

Proficiency in statistical software and data analysis tools

Excellent written and verbal communication skills

Experience with both qualitative and quantitative research methodologies (particular emphasis on Quantitative)

Expertise in survey design and data collection methods

This role offers an exciting opportunity to drive data-driven decision-making and shape the strategic direction of our company. The ideal candidate will be passionate about market research, have a keen eye for detail, and possess the ability to translate complex data into actionable business insights.