Copywriter

Our client, a baby apparel brand, is looking to hire a Copywriter on a freelance basis, ASAP! This role is hybrid in NYC on an ongoing basis. Responsibilities - Convey the brand's voice across all communication platforms, crafting copy for the website, email, social media (both paid and organic), print materials, and wholesale channels based on provided briefs. - Collaborate with the creative team to ensure that copy and messaging hierarchy are effectively integrated into the overall design across all platforms. - Work closely with cross-functional teams in marketing, e-commerce, and design to maintain consistent messaging across channels. - Develop engaging copy for the wholesale sales team, educating both prospective and current specialty retailers and department stores about Magnetic Me. - Create SEO-optimized website content, including ongoing product descriptions for new styles, landing pages, and blog posts. - Stay informed about industry trends and the competitive landscape to ensure that brand messaging remains relevant and impactful. Qualifications - Bachelors degree, ideally in Marketing or Communications. - Four years of in-house copywriting experience with a reputable brand, along with a portfolio showcasing work across various marketing channels. - Proficient in optimizing copy for SEO. - Capable of writing copy for the full marketing funnel, from brand awareness to conversion. - Genuine interest in the baby and parenting sector; experience writing for parenting brands is preferred. - Excellent attention to detail and strong proofreading abilities. - Highly organized, with the capacity to prioritize tight deadlines and ensure follow-through. - Strong verbal and written communication skills. - Experience with UX/UI is a plus. You can use www.workgrades.com to collect and manage your references for free and share them with us or anyone else you choose. Candidates with references are always preferred by our clients. Now is the most important time to stand out from the crowd. We suggest that you ensure you have updated your LinkedIn profile and that you start collecting your references early.