Chobani
Intern - Brand Innovation (New York, NY)
Chobani, New York, New York, us, 10261
Summary
The Brand Innovation, Marketing Internship will allow the successful candidate to greatly enhance their real-life experiences and learn modern skillsets within the field that they are studying. It is an outstanding opportunity to get hands-on experience being involved in category analytics and marketing strategy in the food industry.
Responsibilities
Support a Brand Innovation lead on a key product development initiative by: Support in due diligence of new business opportunities by leveraging consumer insights, retail data (e.g. Nielsen), and market trends research. Design product development learnings plans to validate / invalidate hypotheses to steer strategic product positioning Defining the core value proposition for new platforms and products, aligning with Product on nutritional claims. Identify and prioritize the target audience segments, understanding their changing needs, consumption habits and barriers. Other duties as assigned
Requirements
• Enrolled in a Bachelor’s program related to the field of marketing, business, innovation • Highly analytical and a quick study on data tools, strong attention to detail, experience with Retail data a plus • Excellent verbal, written and interpersonal communication skills • Desire to work in an entrepreneurial, fast-paced and dynamic environment • Highly organized with the ability to manage multiple projects against deadlines • Interest in consumer-packaged goods industry • Proficient in Microsoft Office Suite of Tools • Ability to be on-site in our Soho, NY office up to 4 days a week.
About Us
Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at 32 cafes, as well as Ready to Drink (RTD) coffee beverages at retail. Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company’s philanthropic efforts prioritize giving back to its communities and beyond: working to eradicate child hunger, supporting immigrants, refugees and underrepresented people, honoring veterans, and protecting the planet. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets. For more information, please visit www.chobani.com and www.lacolombe.com, or follow us on Facebook, Twitter, Instagram and LinkedIn. Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws. Compensation Range: $29.00 - $31.00, plus bonus.
The Brand Innovation, Marketing Internship will allow the successful candidate to greatly enhance their real-life experiences and learn modern skillsets within the field that they are studying. It is an outstanding opportunity to get hands-on experience being involved in category analytics and marketing strategy in the food industry.
Responsibilities
Support a Brand Innovation lead on a key product development initiative by: Support in due diligence of new business opportunities by leveraging consumer insights, retail data (e.g. Nielsen), and market trends research. Design product development learnings plans to validate / invalidate hypotheses to steer strategic product positioning Defining the core value proposition for new platforms and products, aligning with Product on nutritional claims. Identify and prioritize the target audience segments, understanding their changing needs, consumption habits and barriers. Other duties as assigned
Requirements
• Enrolled in a Bachelor’s program related to the field of marketing, business, innovation • Highly analytical and a quick study on data tools, strong attention to detail, experience with Retail data a plus • Excellent verbal, written and interpersonal communication skills • Desire to work in an entrepreneurial, fast-paced and dynamic environment • Highly organized with the ability to manage multiple projects against deadlines • Interest in consumer-packaged goods industry • Proficient in Microsoft Office Suite of Tools • Ability to be on-site in our Soho, NY office up to 4 days a week.
About Us
Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America's No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at 32 cafes, as well as Ready to Drink (RTD) coffee beverages at retail. Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company’s philanthropic efforts prioritize giving back to its communities and beyond: working to eradicate child hunger, supporting immigrants, refugees and underrepresented people, honoring veterans, and protecting the planet. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets. For more information, please visit www.chobani.com and www.lacolombe.com, or follow us on Facebook, Twitter, Instagram and LinkedIn. Chobani is an equal opportunity employer. Chobani will not discriminate against any applicant for employment on any basis including, but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, military and/or veteran status, marital status, predisposing genetic characteristics and genetic information, or any other classification protected by federal, state, and local laws. Compensation Range: $29.00 - $31.00, plus bonus.