Snap
Product Marketing Manager, 5+ years of experience
Snap, San Francisco, California, United States, 94199
Snap Inc (https://www.snap.com/en-US/) is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat (https://www.snapchat.com/) , a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio (https://ar.snap.com/lens-studio) , an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles (https://www.spectacles.com/) .
Snap Inc (https://www.snap.com/en-US/) is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat (https://www.snapchat.com/) , a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio (https://ar.snap.com/lens-studio) , an augmented reality platform that powers AR across Snapchat and other services; and it's AR glasses, Spectacles (https://www.spectacles.com/) .
The Product Marketing team uses creativity, market research, and insights to optimize and inspire marketing efforts and roadmaps for products across Snap Inc. This team of Product Marketers works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow.
We’re looking for a Product Marketing Manager to join our Revenue Product team at Snap Inc!
What you’ll do:
Develop and lead global go-to-market strategies to activate sales within your vertical, and drive ongoing marketing efforts to grow awareness, understanding, and adoption of Snapchat’s advertising solutions by clients and agencies.
Create and execute holistic product marketing plans, including narrative development, positioning, and commercialization strategies.
Set, track, and achieve adoption goals for ads products and initiatives, providing clear explanations for the success or failure of adoption metrics.
Build frameworks and processes to structure conversations, create & socialize marketing initiatives, and drive alignment across teams and leadership.
Inspire and educate both internal and external teams on Snapchat’s solutions for advertisers.
Collaborate with cross-functional teams to align on product direction, positioning, and go-to-market approach.
Own end-to-end project management for product and marketing launches, independently defining, prioritizing, and executing tasks.
Resolve complex, ambiguous tasks by turning strategic questions and open-ended projects into actionable milestones.
Knowledge, Skills & Abilities:
Strong project management skills with the ability to independently prioritize and execute go-to-market plans.
Exceptional analytical and problem-solving skills, with a track record of identifying market opportunities and influencing product roadmap.
Excellent communication skills, with the confidence to present to and work alongside C-level executives and external partners.
Expertise in cross-functional collaboration working across Product, Engineering, and Sales teams within Snapchat and across partner organizations
Ability to anticipate and proactively address challenges to keep projects on track.
Proven subject matter expertise in the product area(s) managed, with an in-depth understanding of relevant industry verticals.
Minimum Qualifications:
BS/BA degree or equivalent years of experience
5+ years of experience in product marketing/product strategy or other relevant digital marketing/sales work
Preferred Qualifications:
Experience in product marketing, product management, strategy at a technology or advertising technology company
Solid track record in launching products & driving global adoption
At ease with data analytics tools, such as Looker & Excel, and working with Data Science or Data Engineering teams
"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at accommodations-ext@snap.com.
Our Benefits (https://careers.snap.com/benefits) : Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!
If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information (https://docs.google.com/forms/d/e/1FAIpQLScV7t31iR3yYR9ztGDHJpbvL63svWpb6s0afkBkLEjGnDx4Kg/viewform) .
"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
Our Benefits (http://careers.snap.com/benefits) : Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!
Compensation
In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.
Zone A (CA, WA, NYC) (https://careers.snap.com/us-payzones) :
The base salary range for this position is $168,000-$252,000 annually.
Zone B (https://careers.snap.com/us-payzones) :
The base salary range for this position is $160,000-$239,000 annually.
Zone C (https://careers.snap.com/us-payzones) :
The base salary range for this position is $143,000-$214,000 annually.
This position is eligible for equity in the form of RSUs.
A Decade of Snap (https://www.youtube.com/playlist?list=PLdfCGl7CQeT_N_Gmli1oV1X6c9Ubzoozp): Learn about our origin story, values, mission, culture of innovation, and more.
CitizenSnap (https://citizen.snap.com/): In our third annual CitizenSnap Report, we demonstrate progress towards our environmental, social, and governance (ESG) goals, and we lay out our plans looking forward.
The DEI Innovation Summit (https://actreport.com/dei-innovation-summit-2022/): Watch highlights from the 2nd annual DEI Innovation Summit, which brings together thought leaders and DEI experts for a day of courageous conversations to enable bold action.
Snap News (https://newsroom.snap.com/): Stay up to date on the latest and greatest product and innovation news at Snap
Applicant and Candidate Privacy Policy (https://storage.googleapis.com/hris-assets/Applicant_and_Candidate_Privacy_Policy.pdf)
Snap Inc (https://www.snap.com/en-US/) is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat (https://www.snapchat.com/) , a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio (https://ar.snap.com/lens-studio) , an augmented reality platform that powers AR across Snapchat and other services; and it's AR glasses, Spectacles (https://www.spectacles.com/) .
The Product Marketing team uses creativity, market research, and insights to optimize and inspire marketing efforts and roadmaps for products across Snap Inc. This team of Product Marketers works in a highly collaborative environment to deliver go-to-market efforts and strategies to demonstrate the role that Snapchat plays in the lives of our community and helps businesses grow.
We’re looking for a Product Marketing Manager to join our Revenue Product team at Snap Inc!
What you’ll do:
Develop and lead global go-to-market strategies to activate sales within your vertical, and drive ongoing marketing efforts to grow awareness, understanding, and adoption of Snapchat’s advertising solutions by clients and agencies.
Create and execute holistic product marketing plans, including narrative development, positioning, and commercialization strategies.
Set, track, and achieve adoption goals for ads products and initiatives, providing clear explanations for the success or failure of adoption metrics.
Build frameworks and processes to structure conversations, create & socialize marketing initiatives, and drive alignment across teams and leadership.
Inspire and educate both internal and external teams on Snapchat’s solutions for advertisers.
Collaborate with cross-functional teams to align on product direction, positioning, and go-to-market approach.
Own end-to-end project management for product and marketing launches, independently defining, prioritizing, and executing tasks.
Resolve complex, ambiguous tasks by turning strategic questions and open-ended projects into actionable milestones.
Knowledge, Skills & Abilities:
Strong project management skills with the ability to independently prioritize and execute go-to-market plans.
Exceptional analytical and problem-solving skills, with a track record of identifying market opportunities and influencing product roadmap.
Excellent communication skills, with the confidence to present to and work alongside C-level executives and external partners.
Expertise in cross-functional collaboration working across Product, Engineering, and Sales teams within Snapchat and across partner organizations
Ability to anticipate and proactively address challenges to keep projects on track.
Proven subject matter expertise in the product area(s) managed, with an in-depth understanding of relevant industry verticals.
Minimum Qualifications:
BS/BA degree or equivalent years of experience
5+ years of experience in product marketing/product strategy or other relevant digital marketing/sales work
Preferred Qualifications:
Experience in product marketing, product management, strategy at a technology or advertising technology company
Solid track record in launching products & driving global adoption
At ease with data analytics tools, such as Looker & Excel, and working with Data Science or Data Engineering teams
"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets. If you have a disability or special need that requires accommodation, please don’t be shy and contact us at accommodations-ext@snap.com.
Our Benefits (https://careers.snap.com/benefits) : Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!
If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information (https://docs.google.com/forms/d/e/1FAIpQLScV7t31iR3yYR9ztGDHJpbvL63svWpb6s0afkBkLEjGnDx4Kg/viewform) .
"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week.
At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.
Our Benefits (http://careers.snap.com/benefits) : Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!
Compensation
In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.
Zone A (CA, WA, NYC) (https://careers.snap.com/us-payzones) :
The base salary range for this position is $168,000-$252,000 annually.
Zone B (https://careers.snap.com/us-payzones) :
The base salary range for this position is $160,000-$239,000 annually.
Zone C (https://careers.snap.com/us-payzones) :
The base salary range for this position is $143,000-$214,000 annually.
This position is eligible for equity in the form of RSUs.
A Decade of Snap (https://www.youtube.com/playlist?list=PLdfCGl7CQeT_N_Gmli1oV1X6c9Ubzoozp): Learn about our origin story, values, mission, culture of innovation, and more.
CitizenSnap (https://citizen.snap.com/): In our third annual CitizenSnap Report, we demonstrate progress towards our environmental, social, and governance (ESG) goals, and we lay out our plans looking forward.
The DEI Innovation Summit (https://actreport.com/dei-innovation-summit-2022/): Watch highlights from the 2nd annual DEI Innovation Summit, which brings together thought leaders and DEI experts for a day of courageous conversations to enable bold action.
Snap News (https://newsroom.snap.com/): Stay up to date on the latest and greatest product and innovation news at Snap
Applicant and Candidate Privacy Policy (https://storage.googleapis.com/hris-assets/Applicant_and_Candidate_Privacy_Policy.pdf)