Cedars-Sinai
Exec Dir, Digital Channel Strategy
Cedars-Sinai, California, Missouri, United States, 65018
Job Description
Job Summary: Key Job ResponsibilitiesThe Executive Director, Digital Channel Strategy is responsible for overseeing and shaping the digital presence and strategy of Cedars-Sinai.Shapes and directs the strategic vision for web, digital marketing, digital content, and social media initiatives at Cedars-Sinai. Creates comprehensive digital strategy that aligns with Cedars-Sinai's overall mission, vision, and business objectives, focusing on leading patient engagement, education, and care delivery.Responsibilities include overseeing web operations, crafting and executing a 3-5 year strategic roadmap for Cedars-Sinai's digital channels to ensure sustained growth and alignment with strategic goals, including but not limited to growing our web presence, establishing customer acquisition cost strategies, and leading digital marketing efforts to enhance targeted acquisitions (volume and net income) and overall brand awareness. Collaborates cross-functionally with Marketing and Communications and other organizational leaders to implement key strategic digital marketing initiatives across all major institutional areas, including service lines, academics, research, and education.
Qualifications
Educational Requirements:Bachelor's Degree in Marketing, Communication, Business Administration, Digital Media, or a related field.Master's Degree (MBA or a master's in a relevant field) can be advantageous.Licenses:No license or certification required.Experience:12 years of proven experience in digital marketing, web management, and content strategy, ideally within a healthcare or related industry.8 years in senior management roles related to digital strategy, marketing, or communications.Physical Demands:Sit at a desk or table with some walking, standing, bending, stooping, or carrying of light objects.Perform continuous operation of a personal computer for four hours or more.Use hands and fingers to handle and manipulate objects and/or operate equipment.
About Us
Cedars-Sinai is a leader in providing high-quality healthcare encompassing primary care, specialized medicine, and research. Since 1902, Cedars-Sinai has evolved to meet the needs of one of the most diverse regions in the nation, setting standards in quality and innovative patient care, research, teaching, and community service. Today, Cedars-Sinai is known for its national leadership in transforming healthcare for the benefit of patients. Cedars-Sinai impacts the future of healthcare by developing new approaches to treatment and educating tomorrow's health professionals. Additionally, Cedars-Sinai demonstrates a commitment to the community through programs that improve the health of its most vulnerable residents.
About the Team
Cedars-Sinai is one of the largest nonprofit academic medical centers in the U.S., with 886 licensed beds, 2,100 physicians, 2,800 nurses, and thousands of other healthcare professionals and staff. Choose this if you want to work in a fast-paced environment that offers the highest level of care to people in Los Angeles who need our care the most.
Req ID : 5957Working Title : Exec Dir, Digital Channel StrategyDepartment : Marketing Communications AdminBusiness Entity : Cedars-Sinai Medical CenterJob Category : Marketing / CommunicationsJob Specialty : Creative MediaOvertime Status : EXEMPTPrimary Shift : DayShift Duration : 8 hoursBase Pay : $87.49 - $157.48#J-18808-Ljbffr
Job Summary: Key Job ResponsibilitiesThe Executive Director, Digital Channel Strategy is responsible for overseeing and shaping the digital presence and strategy of Cedars-Sinai.Shapes and directs the strategic vision for web, digital marketing, digital content, and social media initiatives at Cedars-Sinai. Creates comprehensive digital strategy that aligns with Cedars-Sinai's overall mission, vision, and business objectives, focusing on leading patient engagement, education, and care delivery.Responsibilities include overseeing web operations, crafting and executing a 3-5 year strategic roadmap for Cedars-Sinai's digital channels to ensure sustained growth and alignment with strategic goals, including but not limited to growing our web presence, establishing customer acquisition cost strategies, and leading digital marketing efforts to enhance targeted acquisitions (volume and net income) and overall brand awareness. Collaborates cross-functionally with Marketing and Communications and other organizational leaders to implement key strategic digital marketing initiatives across all major institutional areas, including service lines, academics, research, and education.
Qualifications
Educational Requirements:Bachelor's Degree in Marketing, Communication, Business Administration, Digital Media, or a related field.Master's Degree (MBA or a master's in a relevant field) can be advantageous.Licenses:No license or certification required.Experience:12 years of proven experience in digital marketing, web management, and content strategy, ideally within a healthcare or related industry.8 years in senior management roles related to digital strategy, marketing, or communications.Physical Demands:Sit at a desk or table with some walking, standing, bending, stooping, or carrying of light objects.Perform continuous operation of a personal computer for four hours or more.Use hands and fingers to handle and manipulate objects and/or operate equipment.
About Us
Cedars-Sinai is a leader in providing high-quality healthcare encompassing primary care, specialized medicine, and research. Since 1902, Cedars-Sinai has evolved to meet the needs of one of the most diverse regions in the nation, setting standards in quality and innovative patient care, research, teaching, and community service. Today, Cedars-Sinai is known for its national leadership in transforming healthcare for the benefit of patients. Cedars-Sinai impacts the future of healthcare by developing new approaches to treatment and educating tomorrow's health professionals. Additionally, Cedars-Sinai demonstrates a commitment to the community through programs that improve the health of its most vulnerable residents.
About the Team
Cedars-Sinai is one of the largest nonprofit academic medical centers in the U.S., with 886 licensed beds, 2,100 physicians, 2,800 nurses, and thousands of other healthcare professionals and staff. Choose this if you want to work in a fast-paced environment that offers the highest level of care to people in Los Angeles who need our care the most.
Req ID : 5957Working Title : Exec Dir, Digital Channel StrategyDepartment : Marketing Communications AdminBusiness Entity : Cedars-Sinai Medical CenterJob Category : Marketing / CommunicationsJob Specialty : Creative MediaOvertime Status : EXEMPTPrimary Shift : DayShift Duration : 8 hoursBase Pay : $87.49 - $157.48#J-18808-Ljbffr