Growth Marketing Manager, Paid Social

Location: In-Office 4 days/week in Playa Vista, CA HQ About Us: Thrive Causemetics is Bigger Than Beauty: We are an independent, female-owned beauty brand that creates high-performance vegan cosmetics and supports a community of giving. All of Thrive Causemetics' products are free of parabens and sulfates, in addition to being 100 percent cruelty-free. Through its Bigger Than Beauty program, every product purchased results in a donation to help communities thrive. Thrive Causemetics is dedicated to fostering a collaborative and cross-functional workplace where everyone’s voice matters. We are committed to being pioneers in creating a culture of wellness. Together, we prioritize a strong work ethic while maintaining a positive, exciting environment where people are passionate about what they do. Who We Are Looking For: Thrive Causemetics is seeking an organized, motivated, and data-driven Growth Marketing Manager with a strong focus on Paid Social channels. This individual will be responsible for driving customer acquisition and performance marketing efforts, particularly through Paid Social platforms, while managing and mentoring a growing team. You will work cross-functionally with Marketing, Data, Customer Service, and CRM teams to execute growth strategies. The ideal candidate has experience in direct-to-consumer businesses, managing large-scale budgets, and a proven track record in managing performance marketing across Paid Social channels. This position reports directly to our Sr. Growth Marketing Manager. What You Will Be Doing: Lead and expand growth initiatives, focusing on Paid Social, including Facebook, Instagram, TikTok, Pinterest and other emerging platforms. Mentor and manage a team of performance marketers, fostering collaboration and professional growth. Manage large-scale budgets to ensure efficient allocation of resources, optimizing spend to maximize ROAS and business growth. Collaborate with core teams: marketing, design, and analytics to drive impactful Paid Social campaigns. Manage relationships with external partners and ensure timely delivery of assets for Paid Social campaigns. Work closely with the creative team to develop content that resonates with target audiences across social platforms. Create and approve creative briefs for Paid Social placements, ensuring alignment with audience targeting and content strategies. Identify new Paid Social opportunities to drive customer acquisition and increase channel revenue. Analyze campaign performance, sharing insights with the broader team to refine strategies and optimize future efforts. Partner with the data team to establish a robust reporting framework for Paid Social performance metrics. Continuously test creative elements, messaging, and promotions to optimize campaign results. Strategize campaigns to align with business revenue and ROAS goals, ensuring the most effective use of large-scale marketing budgets. What Will Make You Stand Out: 5+ years of experience in performance marketing with a deep specialization in Paid Social. Experience working in-house for a DTC eCommerce brand or in an agency environment working on DTC eCommerce brands is required. Proven experience in managing large-scale marketing budgets and optimizing spend for growth. Prior experience with people management with the proven ability to inspire and lead junior teams to success. Solution-oriented mindset with excellent communication, organizational, and project management skills. Exceptional attention to detail and passion for beauty, technology, and e-commerce. Strong analytical skills for data-driven decision-making and problem-solving. Ability to multitask, achieve outstanding results, and lead in a fast-paced, dynamic environment. Thrive Causemetics is an Equal Opportunity Employer. Applicants must be authorized to work for any employer in the U.S. without current or future sponsorship for an immigration-related work benefit. Thrive Causemetics does not hire H-1B, F-1 CPT, OPT, or STEM OPT candidates for this role. The base pay range for this role is $100,000 - $120,000, with the following factors determining the base pay at offer: skills, qualifications, and experience. This range provides the opportunity to progress as you grow and develop within a role. Additionally, this role is also eligible for an annual discretionary bonus based on company and individual performance. Thrive Causemetics provides a competitive benefits package, including but not limited to: comprehensive medical, dental and vision plans, a 401(k) plan with employer matching, various paid time off programs, employee discount/perks, life insurance, disability insurance, and employee assistance programs.

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