Integrated Marketing Manager

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees! As an Integrated Marketing Manager , you will drive acquisition strategy across tactics for T-Mobile Fiber home internet business. This role will define and develop integrated marketing strategies and plans that leverage paid, owned and earned channels/media that align to company priorities and deliver on commercial and brand objectives. This role will serve as the primary liaison for marketing and the Fiber organization. Strategic partnership with both commercial, operations, media and analytics groups is important. An understanding and experience with local marketing would be ideal. This opportunity is a challenging and exciting role for a marketing professional with a passion for building comprehensive capabilities and bringing new innovative products to market. This is a hybrid position required to be working in-office at least 3 days a week. Responsibilities: Coordinate marketing activities and deadlines across channels and manage to campaign deadlines Serves as primary POC for tactical acquisition media campaigns for T-Mobile Fiber Home Internet in conjunction with the Broadband Marketing and internal Media teams Lead cross channel campaigns functionality with an eye for customer experience and increasing opportunity with signal and optimization. Identify data connectivity gaps and seek out solutions across the org Leverage data, analytics and segmentation to find opportunities and insights and translate needs into executable integrated marketing plans for direct marketing tactics that improve performance and deliver on objectives Work closely with leadership across both commercial and brand functions to align campaign plans/priorities and orchestrate teams/resources to bring plans to market on time/on budget Partners with analytics and marketing operations teams to ensure strategic objectives and learning agenda are accurately tracked and measured to evaluate performance Also responsible for other Duties/Projects as assigned by business management as needed Qualifications: Bachelor's degree in business, marketing, or related field of study; Master's/Advanced degree preferred 3 years of marketing experience in authoring and implementing national integrated direct marketing plans with recognized B2C brands 2 years of experience with delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution Solid understanding of digital marketing and experience including CRM, web/ecommerce, media, social, etc. Strong project management and organizational skills Experience in data driven marketing techniques and traditional database marketing is critical. Adobe Analytics and media platform experience a strong plus Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc. End to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment. Ensuring all partners are aligned and delivering on clearly defined strategy At least 18 years of age Legally authorized to work in the United States Base Pay Range: $85,700 - $154,600 Corporate Bonus Target: 15% The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual star