DocuSign
Lifecycle Marketing Manager
DocuSign, San Francisco, California, United States, 94199
Company Overview
Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
What You'll Do
We are looking for an experienced Lifecycle Marketing Manager to develop, implement and optimize campaigns across multiple channels to drive engagement, pipeline growth and revenue. You will work cross-functionally with teams including Product-Led Growth, Marketing Operations, Product Marketing, Content, Analytics, and Customer Success to create and implement strategies that align with our global expansion upsell and cross-sell PLG and PLS motions. You will also be responsible for nurturing leads through the funnel using personalized content, ABM strategies, and advanced marketing automation to drive engagement, conversion and bottom-line revenue.
This role is ideal for a data-driven demand marketer with a passion for optimizing the customer journey and driving engagement and pipeline growth. The ideal candidate has experience marketing B2B SaaS software and a background in building global demand strategies.
This is an individual contributor role reporting to the Lifecycle Marketing Director.
Responsibility
Build and implement expansion campaigns to drive engagement, demand and meet business objectives and aggressive growth targets
Plan, build, and implement integrated marketing campaigns across multiple channels (e.g., digital, email, IPC) to drive demand, nurture, and conversion
Partner closely with the product and growth teams to integrate product-led growth strategies, using in-product behavior data to optimize marketing efforts and accelerate sales cycle
Partner closely with cross-functional teams from Product-Led Growth, Marketing Operations and Customer Success to drive incremental growth across all customer segments
Identify and act on opportunities proactively to improve programs through experimentation and optimization efforts
Build and effectively communicate Lifecycle Marketing plans with forecasts and goals on a continued basis to keep cross-functional partners aligned and supportive of programs
Job Designation
Hybrid:
Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)
Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.
What You Bring
Basic
5+ years of experience in lifecycle marketing, digital, demand gen, integrated marketing or a similar role at a fast-growth company, ideally from a SaaS business
Experience with strategizing and implementing multi-channel marketing campaigns using best practices and building scalable campaigns that deliver results
Experience working in a Product-Led Growth model
Experience driving insights and trends from data
Experience in creating email campaigns, including developing targeted messaging and optimizing content and assets for engagement
Bachelor’s degree in marketing, business, or related field
Preferred
Highly analytical and dedicated to data-driven insights
Strong project management skills and attention to detail
Ability to think strategically and effectively to drive programs from inception to execution to analysis
Dynamic, highly motivated, organized, self-starter
Excellent written and verbal communication skills
Demonstrated experience implementing and optimizing Product-Led Growth strategies in a B2B environment, with the ability to learn new technologies, products, or systems quickly
Understanding of customer segmentation, targeting, lead and demand nurturing strategies
Experience with marketing automation tools and familiarity with tools such as Eloqua and Action IQ
Knowledge of user experience (UX) best practices and ability to create engaging in-product communications (PQL)
Experience with ABM and analytics tools
Wage Transparency
Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.
Based on applicable legislation, the below details pay ranges in the following locations:
California: $101,500.00 - $156,750.00 base salary
Illinois and Colorado: $97,000.00 - $133,300.00 base salary
Washington and New York (including NYC metro area): $97,000.00 - $139,525.00 base salary
This role is also eligible for bonus andbenefits.
Global benefits provide options for the following:
Paid Time Off: earned time off, as well as paid company holidays based on region
Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
Retirement Plans: select retirement and pension programs with potential for employer contributions
Learning and Development: options for coaching, online courses and education reimbursements
Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events
Life At Docusign
Working here
Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.
We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.
Accommodation
Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.
If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.
Our global benefits
Paid time off
Take time to unwind with earned days off, plus paid company holidays based on your region.
Paid parental leave
Take up to six months off with your child after birth, adoption or foster care placement.
Full health benefits
Options for 100% employer-paid health plans from day one of employment.
Retirement plans
Select retirement and pension programs with potential for employer contributions.
Learning & development
Grow your career with coaching, online courses and education reimbursements.
Compassionate care leave
Paid time off following the loss of a loved one and other life-changing events.
#J-18808-Ljbffr
Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).
What You'll Do
We are looking for an experienced Lifecycle Marketing Manager to develop, implement and optimize campaigns across multiple channels to drive engagement, pipeline growth and revenue. You will work cross-functionally with teams including Product-Led Growth, Marketing Operations, Product Marketing, Content, Analytics, and Customer Success to create and implement strategies that align with our global expansion upsell and cross-sell PLG and PLS motions. You will also be responsible for nurturing leads through the funnel using personalized content, ABM strategies, and advanced marketing automation to drive engagement, conversion and bottom-line revenue.
This role is ideal for a data-driven demand marketer with a passion for optimizing the customer journey and driving engagement and pipeline growth. The ideal candidate has experience marketing B2B SaaS software and a background in building global demand strategies.
This is an individual contributor role reporting to the Lifecycle Marketing Director.
Responsibility
Build and implement expansion campaigns to drive engagement, demand and meet business objectives and aggressive growth targets
Plan, build, and implement integrated marketing campaigns across multiple channels (e.g., digital, email, IPC) to drive demand, nurture, and conversion
Partner closely with the product and growth teams to integrate product-led growth strategies, using in-product behavior data to optimize marketing efforts and accelerate sales cycle
Partner closely with cross-functional teams from Product-Led Growth, Marketing Operations and Customer Success to drive incremental growth across all customer segments
Identify and act on opportunities proactively to improve programs through experimentation and optimization efforts
Build and effectively communicate Lifecycle Marketing plans with forecasts and goals on a continued basis to keep cross-functional partners aligned and supportive of programs
Job Designation
Hybrid:
Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)
Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.
What You Bring
Basic
5+ years of experience in lifecycle marketing, digital, demand gen, integrated marketing or a similar role at a fast-growth company, ideally from a SaaS business
Experience with strategizing and implementing multi-channel marketing campaigns using best practices and building scalable campaigns that deliver results
Experience working in a Product-Led Growth model
Experience driving insights and trends from data
Experience in creating email campaigns, including developing targeted messaging and optimizing content and assets for engagement
Bachelor’s degree in marketing, business, or related field
Preferred
Highly analytical and dedicated to data-driven insights
Strong project management skills and attention to detail
Ability to think strategically and effectively to drive programs from inception to execution to analysis
Dynamic, highly motivated, organized, self-starter
Excellent written and verbal communication skills
Demonstrated experience implementing and optimizing Product-Led Growth strategies in a B2B environment, with the ability to learn new technologies, products, or systems quickly
Understanding of customer segmentation, targeting, lead and demand nurturing strategies
Experience with marketing automation tools and familiarity with tools such as Eloqua and Action IQ
Knowledge of user experience (UX) best practices and ability to create engaging in-product communications (PQL)
Experience with ABM and analytics tools
Wage Transparency
Pay for this position is based on a number of factors including geographic location and may vary depending on job-related knowledge, skills, and experience.
Based on applicable legislation, the below details pay ranges in the following locations:
California: $101,500.00 - $156,750.00 base salary
Illinois and Colorado: $97,000.00 - $133,300.00 base salary
Washington and New York (including NYC metro area): $97,000.00 - $139,525.00 base salary
This role is also eligible for bonus andbenefits.
Global benefits provide options for the following:
Paid Time Off: earned time off, as well as paid company holidays based on region
Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
Retirement Plans: select retirement and pension programs with potential for employer contributions
Learning and Development: options for coaching, online courses and education reimbursements
Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events
Life At Docusign
Working here
Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.
We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.
Accommodation
Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at accommodations@docusign.com.
If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at taops@docusign.com for assistance.
Our global benefits
Paid time off
Take time to unwind with earned days off, plus paid company holidays based on your region.
Paid parental leave
Take up to six months off with your child after birth, adoption or foster care placement.
Full health benefits
Options for 100% employer-paid health plans from day one of employment.
Retirement plans
Select retirement and pension programs with potential for employer contributions.
Learning & development
Grow your career with coaching, online courses and education reimbursements.
Compassionate care leave
Paid time off following the loss of a loved one and other life-changing events.
#J-18808-Ljbffr