Kraft Heinz Company
Sr. Manager, Consumer Insights – Delimex/Taco Bell
Kraft Heinz Company, Chicago, Illinois, United States, 60290
Sr. Manager, Consumer Insights – Delimex/Taco Bell
Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect access to an array of holistic wellness benefits and perks, including medical, dental and vision coverage, 7% 401(k) matching, Business Resource Groups (BRGs) to help foster diversity, inclusion, and belonging for all employees, an industry-leading total rewards package that emphasizes a high discretionary bonus.Get a peek into life here at Kraft Heinz through our Instagram and TikTok channels!Job Overview
As the key strategic business partner and consumer insights lead for the Delimex & Taco Bell (retail) brands within the Easy Ready Meals (ERM) platform, you will have the opportunity to directly impact and influence the future strategic direction of two of our strategically prioritized brands. In this role, you will be responsible for helping to drive the voice of the consumer for your brands and develop and implement the strategy for these brands by influencing key decisions across the base and strategy arm of the business, from consumer targeting and brand strategy/positioning to renovation and near-in innovation decisions, to advertising/communication evaluation (and more).Key Responsibilities
Lead key critical initiatives
based on business goals, such as Market Landscape, Consumer Targeting & Positioning, Renovation and Communication Evaluation.Develop and lead comprehensive research plans
for both existing products and near-in new products from scoping, concept development, screening, optimization and post-launch analysis, packaging graphics and structure, advertising/communication evaluation & testing, etc.Evaluate sales impact
of media campaigns and recommend optimizations to improve efficiency, effectiveness and return on investment.Conduct bi-annual brand health assessments
for retail Taco Bell & Delimex, including Brand Health Tracking results analysis and presentation.Help develop research Best Practices
for the organization.Recipe for Success - apply now if this sounds like you!
Advanced experience in a strategic insights/consumer research role within CPG, and consumer insights experience on the client-side.Proficient in various custom market research techniques, including both qualitative and quantitative methods.Strong analytical skills and ability to lead multiple projects simultaneously.Excellent communication, organization, and presentation skills (written, oral, and across Microsoft Office Suite).Hybrid 3 days a week in office (Tues / Wed / Thurs), 2 days remote. Based out of Chicago office.Location(s)
Chicago/Aon CenterKraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law.
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Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect access to an array of holistic wellness benefits and perks, including medical, dental and vision coverage, 7% 401(k) matching, Business Resource Groups (BRGs) to help foster diversity, inclusion, and belonging for all employees, an industry-leading total rewards package that emphasizes a high discretionary bonus.Get a peek into life here at Kraft Heinz through our Instagram and TikTok channels!Job Overview
As the key strategic business partner and consumer insights lead for the Delimex & Taco Bell (retail) brands within the Easy Ready Meals (ERM) platform, you will have the opportunity to directly impact and influence the future strategic direction of two of our strategically prioritized brands. In this role, you will be responsible for helping to drive the voice of the consumer for your brands and develop and implement the strategy for these brands by influencing key decisions across the base and strategy arm of the business, from consumer targeting and brand strategy/positioning to renovation and near-in innovation decisions, to advertising/communication evaluation (and more).Key Responsibilities
Lead key critical initiatives
based on business goals, such as Market Landscape, Consumer Targeting & Positioning, Renovation and Communication Evaluation.Develop and lead comprehensive research plans
for both existing products and near-in new products from scoping, concept development, screening, optimization and post-launch analysis, packaging graphics and structure, advertising/communication evaluation & testing, etc.Evaluate sales impact
of media campaigns and recommend optimizations to improve efficiency, effectiveness and return on investment.Conduct bi-annual brand health assessments
for retail Taco Bell & Delimex, including Brand Health Tracking results analysis and presentation.Help develop research Best Practices
for the organization.Recipe for Success - apply now if this sounds like you!
Advanced experience in a strategic insights/consumer research role within CPG, and consumer insights experience on the client-side.Proficient in various custom market research techniques, including both qualitative and quantitative methods.Strong analytical skills and ability to lead multiple projects simultaneously.Excellent communication, organization, and presentation skills (written, oral, and across Microsoft Office Suite).Hybrid 3 days a week in office (Tues / Wed / Thurs), 2 days remote. Based out of Chicago office.Location(s)
Chicago/Aon CenterKraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law.
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