Senior Director, B2B Marketing

This role

is

responsible for

defining, developing, and implementing integrated marketing programs that generate measurable interest

in

Bright Horizons

employer services

.

As the leader, the

marketing

initiatives

will

maximi

ze Bright Horizon brand

visibility and lead acquisition through digital, email marketing, events, conferences, webinars, direct

marketing

and sales driven programs.A

successful

candidate will have a proven

track record

of

accelerated growth through

brand

awareness and

efficiently

generat

ed

sales demand

in a b2b environment

. Key tasks include

taking campaigns from concept to

execution

and communicating strategy and results

in a matrixed

organization. You will have the opportunity to empower, coach, and develop

a motivated

team

, and to

represent

that team’s contribution

s

to Bright Horizons

’

growth goals through

various internal channels.What you will be doing:Drive the strategy and execution of

business-to-business (b2b)

marketing

programs that drive sales pipeline.

Create and manage a

b2b

marketing plan and calenda

r

/cadence

that integrates inbound and outbound elements to provide a

consistent

, positive, and impactful experience for current and prospective clients.

Track goals and metrics for marketing investments, including visibility, conversion rates, program efficiency, and contributions to the sales pipeline.

Cultivate strong relationships with clients and prospects and

leverage

those relationships to plan joint initiatives and infuse Bright Horizons events with an authentic customer voice.

Oversee marketing strategy and campaign execution for tradeshows, events, webinars,

email,

paid media, and SEO

.

C

ommunicate across departments to keep all contributing teams – including sales, account management

, and marketing automation

– working cohesively towards a shared goal.

Implement marketing best practices to drive increased engagement and participation in Bright Horizons B2B campaigns, including horizontal and industry-specific programs.

Improve visibility into the impact of marketing program spending on revenue creation by tightening reporting practices and the integration of program data into marketing automation and customer relationship management (CRM) systems.

Report on campaign performance, tactics, and key learnings to internal stakeholders.

Work closely with the

growth

organization to ensure each program takes an integrated approach, including sales enablement

.

Create and manage a marketing strategy that combines broad-based campaigns with targeted outreach to high-value cohorts

via

an account-based marketing approach.

Be

hyper-focused on the customer,

continuously going deeper into their needs to drive a commercial differentiation with Bright Horizons solutions.

What we hope you will bring to the role:Job Requirements

EducationBachelor's Degree requiredMaster's Degree preferredExperience7 years marketing leadership in the enterprise B2B space and a metrics driven mindset required.Additional Job Requirements

A successful

track record

managing the budget, strategy, execution plan, and results measurement for

multiple marketing program types, including

events

,

email,

and

SEM

.

Team

leadership and

management experience

.

Proven ability to design and execute integrated marketing programs that improve lead volumes and scale to support business growth.

Adept at working in a fast-paced environment, managing lots of moving parts, and collaborating across organizational siloes.

Strong communicator

,

adept at

updating

multiple distinct stakeholders on

campaign progress and collaboration opportunities, according to each stakeholder’s needs.

Proficient at working within marketing automation, CRM, and related systems to administer campaigns and generate reporting.

Expert at developing

strong

relationships inside and outside the

organization and

leveraging

those r

elationships to improve the quality and quantity of marketing campaigns.

Capable storyteller

,

with repeated examples of

learning

buyer roles,

articulating

the challenges buyers face, and linking those challenges to

the organization’s

unique value proposition

.

At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.The range of compensation listed here or that may be discussed in the interview process is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.Life at Bright Horizons:

Our home office employees support all facets of our business — and no matter which department you join, you’ll be part of a passionate team doing work that makes a difference in the lives of children and families.Our people are the heart of our company. Because we’re as committed to our own employees as we are to the clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Here, you’ll find traditional perks (health insurance, 401(k), PTO, and flex spending) plus childcare discounts, education assistance, and so much more. Join us to experience how we support our people to realize their passion, possibilities, and purpose both at work and at home. All in a workplace where you can be you. Come build a brighter future with us.HAVING TECHNICAL ISSUES WITH YOUR APPLICATION?Contact us at

bhrecruit@brighthorizons.com

or 855-877-6866Bright Horizons is dedicated to creating a workforce that promotes and supports diversity and inclusion. We provide equal employment opportunities to all individuals without discrimination. Bright Horizons complies with the laws and regulations set forth in the following EEO is the Law Poster:

EEO – English

and

EEO – Spanish

along with information on the

Family and Medical Leave Act (FMLA)

and

Employee Polygraph Protection Act (EPPA)

.Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the recruitment helpdesk at 855-877-6866 or

bhrecruit@brighthorizons.com

. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.

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