AEG
Licensing Director
AEG, Las Vegas, Nevada, us, 89105
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Who We Are:
Endeavor is a global sports and entertainment company, home to many of the world's most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.
The Role and What You'll Do:
This is a global role and reports to the VP, Licensing. The Director of Licensing will be responsible for all aspects of partner management across softline and hardline licensees in key markets. This role will drive and scale existing business across multiple product categories and distribution channels, support licensees in developing go-to-market strategies, and will work closely with internal business development, marketing, product development and brand teams.Manages all aspects of licensing partnershipsWorks with licensees to develop go-to-market strategies to drive program growth and increased distributionSupports licensees in developing and executing retail marketing programs to drive sell in and sell through of licensed productsRegularly provides senior management with retail performance and sales analysis of licensed products at retailDevelops strategies for licensee integration through broader UFC company divisions and initiativesTranslates and leverages consumer insights, licensing market trends into meaningful and executable business strategies for assigned marketsDevelops incremental revenue opportunities for existing licenseesCollaborates with internal and broader company divisions to create and execute product collaborations, unique retail activations, and unexpected partnershipsManages relationship between licensees and Consumer Products Marketing team to identify product amplification opportunities across UFC marketing channelsIn collaboration with agency partner, analyzes business proposals and negotiates deal terms with prospective licenseesConducts ongoing analysis of existing licensees including proposals, requests for renewals, amendments, annual business and marketing plansPartners with internal stakeholders to support strategic growth initiatives, identify and resolve business issues, and maximize existing businessWorks closely with Product Development team to ensure production timelines are met and maintains knowledge and understanding of licensees' product lifecyclesManages cross-functional relationships with internal and external partners to ensure strategies are communicated and implemented effectively; maximizes reach of consumer products initiativesOther tasks, projects, and responsibilities as assignedYou Have These:
Minimum five years' experience in licensing, retail and consumer marketing and business developmentProven track record of business development utilizing an intellectual property licensing and brand extension model across an array of platforms, media, and retail/e-commerce outletsExperience with creation and execution of licensing strategiesMust have strong retail and industry relationshipsProven track record of expanding into new markets and growing revenue within established marketsExperience in establishing and managing strategic partnerships with superior negotiation skills and a track record of building mutually beneficial partnershipsExperience working with international marketsAbility to work in a fast-paced, aggressive and entrepreneurial environmentRelationship-builder with ability to influence and gain alignment with complex and varied constituenciesArticulate and analytical thought-leader with exceptional written, listening, and verbal communication skillsCreative problem-solver and strategic thinker, able to address and resolve issues quickly and decisivelyA participative, team-oriented executive who exemplifies the highest personal and professional standards
How we work:
Endeavor is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 5 days per week. We see immeasurable value internally and throughout the core of the businesses we support.
Don't meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world's diverse voices.
Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
Who We Are:
Endeavor is a global sports and entertainment company, home to many of the world's most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE.
The Role and What You'll Do:
This is a global role and reports to the VP, Licensing. The Director of Licensing will be responsible for all aspects of partner management across softline and hardline licensees in key markets. This role will drive and scale existing business across multiple product categories and distribution channels, support licensees in developing go-to-market strategies, and will work closely with internal business development, marketing, product development and brand teams.Manages all aspects of licensing partnershipsWorks with licensees to develop go-to-market strategies to drive program growth and increased distributionSupports licensees in developing and executing retail marketing programs to drive sell in and sell through of licensed productsRegularly provides senior management with retail performance and sales analysis of licensed products at retailDevelops strategies for licensee integration through broader UFC company divisions and initiativesTranslates and leverages consumer insights, licensing market trends into meaningful and executable business strategies for assigned marketsDevelops incremental revenue opportunities for existing licenseesCollaborates with internal and broader company divisions to create and execute product collaborations, unique retail activations, and unexpected partnershipsManages relationship between licensees and Consumer Products Marketing team to identify product amplification opportunities across UFC marketing channelsIn collaboration with agency partner, analyzes business proposals and negotiates deal terms with prospective licenseesConducts ongoing analysis of existing licensees including proposals, requests for renewals, amendments, annual business and marketing plansPartners with internal stakeholders to support strategic growth initiatives, identify and resolve business issues, and maximize existing businessWorks closely with Product Development team to ensure production timelines are met and maintains knowledge and understanding of licensees' product lifecyclesManages cross-functional relationships with internal and external partners to ensure strategies are communicated and implemented effectively; maximizes reach of consumer products initiativesOther tasks, projects, and responsibilities as assignedYou Have These:
Minimum five years' experience in licensing, retail and consumer marketing and business developmentProven track record of business development utilizing an intellectual property licensing and brand extension model across an array of platforms, media, and retail/e-commerce outletsExperience with creation and execution of licensing strategiesMust have strong retail and industry relationshipsProven track record of expanding into new markets and growing revenue within established marketsExperience in establishing and managing strategic partnerships with superior negotiation skills and a track record of building mutually beneficial partnershipsExperience working with international marketsAbility to work in a fast-paced, aggressive and entrepreneurial environmentRelationship-builder with ability to influence and gain alignment with complex and varied constituenciesArticulate and analytical thought-leader with exceptional written, listening, and verbal communication skillsCreative problem-solver and strategic thinker, able to address and resolve issues quickly and decisivelyA participative, team-oriented executive who exemplifies the highest personal and professional standards
How we work:
Endeavor is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 5 days per week. We see immeasurable value internally and throughout the core of the businesses we support.
Don't meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world's diverse voices.
Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.