Guardian Life
Customer Engagement Email Marketing Manager
Guardian Life, New York, New York, us, 10261
Come join Guardian’s team of innovative and collaborative award-winning marketing professionals. If you're ready to challenge yourself with work that matters, then this is the place for you. Guardian is seeking an experienced, results-focused, and energetic customer engagement email marketing manager to support the Group Employee Benefits business.
This role will collaborate closely with our product marketing, field marketing, enrollment marketing, and content marketing teams to build and deploy client- and member-facing email marketing communications to drive customer engagement. This role will work with various stakeholders to drive email channel performance, work seamlessly across multiple email platforms, assist in the development of automation strategies, and contribute to the development of tools, processes, and frameworks to further email best practices in order to improve overall channel performance. This role requires strategic thinking in a fast-paced environment, business acumen, collaboration, prioritization, a passion for our customers, and commitment to diversity and inclusion.
You are:
A successful B2B2C Marketer with deep email marketing experience who thrives in a fast-paced, time-sensitive environment. You are well-organized and have a collaborative and flexible personality who adapts easily to change
Manage email campaigns in both the Pardot and Salesforce Marketing Cloud platform, including setup, testing, deployment, and reporting.
Responsible for management of internal stakeholders, acting as an internal email consultant on email marketing best practices
Partner with enterprise, product, field, enrollment, and content marketing to optimize email content, scheduling, deployment, and automation
Comfortable with subject matter experts, executives, and peers. You can collaborate across departments to transform conceptual thinking into executable insights and inform customer segmentation opportunities and create useful sales enablement tools
Excellent at communication (written and verbal) and have strong executive presence
You have:
Bachelor’s degree
Minimum of 5 years of B2B/B2B2C email marketing experience.
Experience working with email marketing and marketing automation platforms required; specifically Salesforce Marketing Cloud and Pardot experience required
Experience managing clients either internally or in an agency environment
Highly efficient team player, with the ability to also work independently in a fast-paced, fluid environment
High energy with the ability to juggle multiple priorities under pressure and tight deadlines in a fast paced, changing environment
Ability to think critically and make optimization decisions based on data analytics
Demonstrated understanding of email marketing best practices
Skilled in marketing testing, data analysis, and reporting
Excellent verbal and written communication skills, with the ability to present technical and non-technical audiences
Demonstrated willingness to ‘roll up your sleeves’ to get things done
Experience working in MS Office (Excel, Word, PPT)
You will:
Build and deploy email marketing campaigns across a variety of audiences, products, and platforms to drive awareness and consideration for our Group Employee Benefits solutions in support of business objectives.
Think strategically to prioritize key projects to develop and execute email marketing campaigns that achieve the business’s short and long-term goals.
E stablish email marketing best practices and develop strategies for automation to improve channel performance and efficiency, ensuring successful ROI for email marketing programs.
Ensure fast, clear communication of all relevant marketing activities and tools to relevant stakeholders, and collect regular feedback
Provide clear campaign result metrics against goals and industry benchmarks
Assess email performance against goals and make recommendations for improvement.
Location
The primary location for this position is Holmdel, NJ or Hudson Yards, NYC or Bethlehem, PA with a requirement for 2 days in the office each week.
Travel
10% Travel required for this position to attend quarterly in-person meetings at Hudson Yards in New York, NY and occasionally proposal or marketing meetings in Bethlehem, PA.
Salary Range
$80,940.00 - $132,975.00
The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.
Our Promise
At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.
Inspire Well-Being
As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues.
Health Care
Choice of [high deductible/copay] medical plans* with prescription drugs, including coverage for fertility and transgender inclusive benefits
Dental plan
Vision plan
Health care accounts – flexible spending, health reimbursement, and health savings accounts
Critical illness insurance
Life and Disability Insurance
Company-paid Life and Disability insurance plus voluntary supplemental coverage
Accident insurance
Retirement and Financial
401(k) retirement plan with a company match, plus an annual age/service-based Company contribution and an annual profit-sharing contribution, if applicable
Complimentary 1:1 financial guidance with a licensed Fidelity representative
Time Off and Remote Work
Flexible work arrangements (part in-person/part remote)
Unlimited paid time off for most roles plus time off for volunteering, jury duty, voting, and bereavement
Personal holidays for colleagues to use in recognition of religious, cultural, or civic days
Paid parental leave and paid family and medical leave policies
Emotional Well-being and Work-Life
Emotional well-being, mental health, and work/life resources powered by Spring Health
Wellness programs, including fitness program and equipment reimbursement
Child, adult, and elder back-up care support through Bright Horizons
Adoption assistance
College planning
Tuition reimbursement
Student loan assistance
Commuter benefits in select metropolitan areas
Equity & Inclusion
Opportunities to build inclusive and meaningful connections through involvement in colleague-led affinity groups:
Employee Resource Groups:
Colleague Connection Committees
Community Involvement Committees
A culture that encourages colleagues to bring their authentic selves to work
Voluntary self-ID
Pronunciation and phonetic spelling of names
Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.
Equal Employment Opportunity
Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.
Accommodations
Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact applicant_accommodation@glic.com .
Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday.
Every day, Guardian helps our 29 million customers realize their dreams through a range of insurance and financial products and services. Our Purpose, to inspire well-being, guides our dedication to the colleagues, consumers, and communities we serve. We know that people count, and we go above and beyond to prepare them for the life they want to live, focusing on their overall well-being — mind, body, and wallet. As one of the largest mutual insurance companies, we put our customers first. Behind every bright future is a GuardianTM. Learn more about Guardian at guardianlife.com .
This role will collaborate closely with our product marketing, field marketing, enrollment marketing, and content marketing teams to build and deploy client- and member-facing email marketing communications to drive customer engagement. This role will work with various stakeholders to drive email channel performance, work seamlessly across multiple email platforms, assist in the development of automation strategies, and contribute to the development of tools, processes, and frameworks to further email best practices in order to improve overall channel performance. This role requires strategic thinking in a fast-paced environment, business acumen, collaboration, prioritization, a passion for our customers, and commitment to diversity and inclusion.
You are:
A successful B2B2C Marketer with deep email marketing experience who thrives in a fast-paced, time-sensitive environment. You are well-organized and have a collaborative and flexible personality who adapts easily to change
Manage email campaigns in both the Pardot and Salesforce Marketing Cloud platform, including setup, testing, deployment, and reporting.
Responsible for management of internal stakeholders, acting as an internal email consultant on email marketing best practices
Partner with enterprise, product, field, enrollment, and content marketing to optimize email content, scheduling, deployment, and automation
Comfortable with subject matter experts, executives, and peers. You can collaborate across departments to transform conceptual thinking into executable insights and inform customer segmentation opportunities and create useful sales enablement tools
Excellent at communication (written and verbal) and have strong executive presence
You have:
Bachelor’s degree
Minimum of 5 years of B2B/B2B2C email marketing experience.
Experience working with email marketing and marketing automation platforms required; specifically Salesforce Marketing Cloud and Pardot experience required
Experience managing clients either internally or in an agency environment
Highly efficient team player, with the ability to also work independently in a fast-paced, fluid environment
High energy with the ability to juggle multiple priorities under pressure and tight deadlines in a fast paced, changing environment
Ability to think critically and make optimization decisions based on data analytics
Demonstrated understanding of email marketing best practices
Skilled in marketing testing, data analysis, and reporting
Excellent verbal and written communication skills, with the ability to present technical and non-technical audiences
Demonstrated willingness to ‘roll up your sleeves’ to get things done
Experience working in MS Office (Excel, Word, PPT)
You will:
Build and deploy email marketing campaigns across a variety of audiences, products, and platforms to drive awareness and consideration for our Group Employee Benefits solutions in support of business objectives.
Think strategically to prioritize key projects to develop and execute email marketing campaigns that achieve the business’s short and long-term goals.
E stablish email marketing best practices and develop strategies for automation to improve channel performance and efficiency, ensuring successful ROI for email marketing programs.
Ensure fast, clear communication of all relevant marketing activities and tools to relevant stakeholders, and collect regular feedback
Provide clear campaign result metrics against goals and industry benchmarks
Assess email performance against goals and make recommendations for improvement.
Location
The primary location for this position is Holmdel, NJ or Hudson Yards, NYC or Bethlehem, PA with a requirement for 2 days in the office each week.
Travel
10% Travel required for this position to attend quarterly in-person meetings at Hudson Yards in New York, NY and occasionally proposal or marketing meetings in Bethlehem, PA.
Salary Range
$80,940.00 - $132,975.00
The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.
Our Promise
At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.
Inspire Well-Being
As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues.
Health Care
Choice of [high deductible/copay] medical plans* with prescription drugs, including coverage for fertility and transgender inclusive benefits
Dental plan
Vision plan
Health care accounts – flexible spending, health reimbursement, and health savings accounts
Critical illness insurance
Life and Disability Insurance
Company-paid Life and Disability insurance plus voluntary supplemental coverage
Accident insurance
Retirement and Financial
401(k) retirement plan with a company match, plus an annual age/service-based Company contribution and an annual profit-sharing contribution, if applicable
Complimentary 1:1 financial guidance with a licensed Fidelity representative
Time Off and Remote Work
Flexible work arrangements (part in-person/part remote)
Unlimited paid time off for most roles plus time off for volunteering, jury duty, voting, and bereavement
Personal holidays for colleagues to use in recognition of religious, cultural, or civic days
Paid parental leave and paid family and medical leave policies
Emotional Well-being and Work-Life
Emotional well-being, mental health, and work/life resources powered by Spring Health
Wellness programs, including fitness program and equipment reimbursement
Child, adult, and elder back-up care support through Bright Horizons
Adoption assistance
College planning
Tuition reimbursement
Student loan assistance
Commuter benefits in select metropolitan areas
Equity & Inclusion
Opportunities to build inclusive and meaningful connections through involvement in colleague-led affinity groups:
Employee Resource Groups:
Colleague Connection Committees
Community Involvement Committees
A culture that encourages colleagues to bring their authentic selves to work
Voluntary self-ID
Pronunciation and phonetic spelling of names
Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.
Equal Employment Opportunity
Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.
Accommodations
Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact applicant_accommodation@glic.com .
Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday.
Every day, Guardian helps our 29 million customers realize their dreams through a range of insurance and financial products and services. Our Purpose, to inspire well-being, guides our dedication to the colleagues, consumers, and communities we serve. We know that people count, and we go above and beyond to prepare them for the life they want to live, focusing on their overall well-being — mind, body, and wallet. As one of the largest mutual insurance companies, we put our customers first. Behind every bright future is a GuardianTM. Learn more about Guardian at guardianlife.com .