Ursa Major Skincare
Senior Manager of Lifecycle Marketing
Ursa Major Skincare, Waterbury Center, Vermont, us, 05677
Ursa Major is seeking a Senior Manager of Lifecycle Marketing to support our DTC channel. This person will design a holistic lifecycle marketing program to nurture customers through each stage of their journey with our brand. This role will work closely with our Senior Director of E-commerce to execute against our channel roadmap with the ultimate goal of driving customer retention, loyalty, and LTV. You will also collaborate closely with our creative and brand marketing teams to ensure a best-in-class brand experience at every customer touchpoint.This role will require a deep understanding of user journeys, segmentation, and email/sms marketing. This person can leverage data and customer insights to develop and execute strategies that foster loyalty and drive the continued growth of our owned marketing channels.This role is remote. We are headquartered in Vermont, with team members all over.Responsibilities
Design and implement comprehensive lifecycle marketing strategies to nurture customers from prospects to loyal customers.Map out our existing customer journeys and identify areas of opportunity; continuously refine as needed.Plan, execute, and optimize multi-channel (email/sms) marketing campaigns and flows tailored to different customer segments.Analyze customer data to identify key segments; develop targeted and personalized messages to keep customers engaged.Develop and operationalize an A/B testing program across campaigns to continuously learn and optimize.Monitor and report on lifecycle marketing KPIs and performance; ensure email/sms channel KPIs meet benchmarks for engagement, deliverability, etc.Benchmark existing retention initiatives against competitors; evaluate the opportunity for Ursa Major loyalty program.Collaborate with the customer experience, website, and paid marketing teams to improve and optimize the overall customer journey.Stay informed about industry trends and best practices in lifecycle marketing.Manage direct report and external partner relationships.About You
6+ years of experience in lifecycle / retention / email marketing, ideally at another DTC company.Strong understanding of customer journey mapping and segmentation strategies.Deep knowledge of email marketing platforms and email / SMS best practices.Proficiency with flows and automations.Experience with subscription, referral and loyalty programs.Strong analytical skills and experience with data analysis (GA, CRM Systems, BI tools).Proven ability to manage multiple projects simultaneously and meet deadlines.Keen eye for little details.Excellent verbal and written communication skills.Quick problem solver; ability to remain calm in stressful situations.Experience with Wunderkind a bonus.Passion for clean skincare and outdoor activities is a bonus.Benefits
0-15% annual bonus based on individual and company performance.Health care benefits (medical, vision, dental).Common share stock options.401k with 4% match.4 weeks vacation (20 days) + 2 “epic days” + work anniversary.7 major federal holidays + 1 floating holiday.Summer & Winter Fridays.Parental leave policy - 12 weeks paid time off.Remote working plus up to $200/month for co-working space.$2,000 for continuing education/year.$150/year equipment stipend.Paid volunteer time off (20 hours / year).Trips to Vermont / planned team events.Donation match program.Industry discounts.Free Ursa Major product.Our MissionOur mission is to help people everywhere tap into the healing powers of nature, so that their skin and spirits can truly thrive—while raising the bar for what it means to be a responsible skincare company. We are a certified B corporation.
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Design and implement comprehensive lifecycle marketing strategies to nurture customers from prospects to loyal customers.Map out our existing customer journeys and identify areas of opportunity; continuously refine as needed.Plan, execute, and optimize multi-channel (email/sms) marketing campaigns and flows tailored to different customer segments.Analyze customer data to identify key segments; develop targeted and personalized messages to keep customers engaged.Develop and operationalize an A/B testing program across campaigns to continuously learn and optimize.Monitor and report on lifecycle marketing KPIs and performance; ensure email/sms channel KPIs meet benchmarks for engagement, deliverability, etc.Benchmark existing retention initiatives against competitors; evaluate the opportunity for Ursa Major loyalty program.Collaborate with the customer experience, website, and paid marketing teams to improve and optimize the overall customer journey.Stay informed about industry trends and best practices in lifecycle marketing.Manage direct report and external partner relationships.About You
6+ years of experience in lifecycle / retention / email marketing, ideally at another DTC company.Strong understanding of customer journey mapping and segmentation strategies.Deep knowledge of email marketing platforms and email / SMS best practices.Proficiency with flows and automations.Experience with subscription, referral and loyalty programs.Strong analytical skills and experience with data analysis (GA, CRM Systems, BI tools).Proven ability to manage multiple projects simultaneously and meet deadlines.Keen eye for little details.Excellent verbal and written communication skills.Quick problem solver; ability to remain calm in stressful situations.Experience with Wunderkind a bonus.Passion for clean skincare and outdoor activities is a bonus.Benefits
0-15% annual bonus based on individual and company performance.Health care benefits (medical, vision, dental).Common share stock options.401k with 4% match.4 weeks vacation (20 days) + 2 “epic days” + work anniversary.7 major federal holidays + 1 floating holiday.Summer & Winter Fridays.Parental leave policy - 12 weeks paid time off.Remote working plus up to $200/month for co-working space.$2,000 for continuing education/year.$150/year equipment stipend.Paid volunteer time off (20 hours / year).Trips to Vermont / planned team events.Donation match program.Industry discounts.Free Ursa Major product.Our MissionOur mission is to help people everywhere tap into the healing powers of nature, so that their skin and spirits can truly thrive—while raising the bar for what it means to be a responsible skincare company. We are a certified B corporation.
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