Canva
Head of GTM Enablement
Canva, San Francisco, California, United States, 94199
Company Description
Join the team redefining how the world experiences design.Where and how you can workOur flagship office is in Sydney, Australia, but we've made our way from down under, to a hub in San Francisco, which is now home to our US operations.What you’d be doing in this roleThe Global Head of GTM (Go-To-Market) Enablement will lead a cross-functional enablement team responsible for equipping Canva's global sales and success teams with the knowledge, tools, content, and processes they need to effectively sell and support Canva’s solutions. This leader will drive the strategy to align enablement efforts with business outcomes, ensuring that sales teams globally are equipped to deliver value at every stage of the customer journey—from awareness through retention and expansion. The Head of GTM Enablement will also focus on building scalable enablement programs that support global consistency while allowing for regional adaptation.Strategy & Leadership:
In conjunction with your leads (Enablement Training & Enablement Strategy), lead the global enablement team in alignment with the Sales & Success goals, collaborating with the Chief Commercial Officer, Sales, Customer Success, Product, and Marketing.Build a clear enablement roadmap to support global sales & success teams in reaching revenue, deal velocity, and sales efficiency targets.Lead the creation and implementation of key GTM playbooks, training programs, competitive intelligence, and role-based competencies for sellers.Act as a trusted partner to leadership by delivering insights on enablement effectiveness through data-driven reports and feedback loops.
Enablement Program Management:
Oversee the design and execution of onboarding, continuous learning, and certification programs tailored to various segments (Strategic, Enterprise, EDU, etc.).Develop role-specific learning paths, including technical product training and advanced sales skills like discovery, demoing, and objection handling.Lead the creation of a global content library to provide customer-facing teams with the tools and resources they need at every stage of the buyer’s journey.Drive the integration of technology tools (e.g., Gong, Salesforce, Pocus) to capture insights and improve enablement outcomes.Ensure the scalability of enablement initiatives, supporting regional teams with localised content while maintaining global consistency.
Cross-functional Collaboration:
Partner with PMM, Product, and Sales Operations teams to ensure enablement resources and content align with product updates and GTM strategies.Collaborate with Sales Strategy teams to build data-driven approaches that inform future GTM plays and enablement initiatives.
Performance Measurement:
Define and track KPIs such as certification rates, sales readiness, content usage, rep performance improvements, and pipeline velocity to ensure enablement programs contribute to revenue growth.Lead quarterly business reviews (QBR) to ensure alignment of enablement efforts with overall business goals.Continuously optimize enablement programs based on feedback, competitive insights, and the latest industry trends to maintain a world-class enablement function.
You're probably a match if:10+ years of experience in Sales Enablement, GTM Strategy, or Sales Leadership roles in high growth SaaS businesses.Proven experience in building and scaling enablement functions in a global, fast-paced environment.Strong understanding of sales methodologies and frameworks (e.g., Bowtie, SPICED) and the ability to implement them effectively across large teams.Exceptional leadership and team management skills, with experience in leading cross-functional global teams.Data-driven approach to decision-making and the ability to translate insights into actionable enablement strategies.Excellent communication and stakeholder management skills, with the ability to influence senior leadership and drive alignment across diverse teams.What's in it for you?Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.Here's a taste of what's on offer:Equity packages - we want our success to be yours tooHealth benefits plans to support you and your wellbeing401(k) retirement plan with company contributionInclusive parental leave policy that supports all parents & carersAn annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & moreFlexible leave options that empower you to be a force for good, take time to recharge and supports you personallyCheck out lifeatcanva.com for more info.At Canva we value fairness, and we strive to provide competitive, market-informed compensation whilst ensuring internal equity within the team in each region. We make hiring decisions based on your skills, experience and our overall assessment of what we observed and learnt in the hiring process. The target salary range for this position is $177K to $239K. When calculating offers, we make salary decisions based on market data and candidates' skills and experience.Other stuff to knowWe make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!Please note that interviews are conducted virtually.
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Join the team redefining how the world experiences design.Where and how you can workOur flagship office is in Sydney, Australia, but we've made our way from down under, to a hub in San Francisco, which is now home to our US operations.What you’d be doing in this roleThe Global Head of GTM (Go-To-Market) Enablement will lead a cross-functional enablement team responsible for equipping Canva's global sales and success teams with the knowledge, tools, content, and processes they need to effectively sell and support Canva’s solutions. This leader will drive the strategy to align enablement efforts with business outcomes, ensuring that sales teams globally are equipped to deliver value at every stage of the customer journey—from awareness through retention and expansion. The Head of GTM Enablement will also focus on building scalable enablement programs that support global consistency while allowing for regional adaptation.Strategy & Leadership:
In conjunction with your leads (Enablement Training & Enablement Strategy), lead the global enablement team in alignment with the Sales & Success goals, collaborating with the Chief Commercial Officer, Sales, Customer Success, Product, and Marketing.Build a clear enablement roadmap to support global sales & success teams in reaching revenue, deal velocity, and sales efficiency targets.Lead the creation and implementation of key GTM playbooks, training programs, competitive intelligence, and role-based competencies for sellers.Act as a trusted partner to leadership by delivering insights on enablement effectiveness through data-driven reports and feedback loops.
Enablement Program Management:
Oversee the design and execution of onboarding, continuous learning, and certification programs tailored to various segments (Strategic, Enterprise, EDU, etc.).Develop role-specific learning paths, including technical product training and advanced sales skills like discovery, demoing, and objection handling.Lead the creation of a global content library to provide customer-facing teams with the tools and resources they need at every stage of the buyer’s journey.Drive the integration of technology tools (e.g., Gong, Salesforce, Pocus) to capture insights and improve enablement outcomes.Ensure the scalability of enablement initiatives, supporting regional teams with localised content while maintaining global consistency.
Cross-functional Collaboration:
Partner with PMM, Product, and Sales Operations teams to ensure enablement resources and content align with product updates and GTM strategies.Collaborate with Sales Strategy teams to build data-driven approaches that inform future GTM plays and enablement initiatives.
Performance Measurement:
Define and track KPIs such as certification rates, sales readiness, content usage, rep performance improvements, and pipeline velocity to ensure enablement programs contribute to revenue growth.Lead quarterly business reviews (QBR) to ensure alignment of enablement efforts with overall business goals.Continuously optimize enablement programs based on feedback, competitive insights, and the latest industry trends to maintain a world-class enablement function.
You're probably a match if:10+ years of experience in Sales Enablement, GTM Strategy, or Sales Leadership roles in high growth SaaS businesses.Proven experience in building and scaling enablement functions in a global, fast-paced environment.Strong understanding of sales methodologies and frameworks (e.g., Bowtie, SPICED) and the ability to implement them effectively across large teams.Exceptional leadership and team management skills, with experience in leading cross-functional global teams.Data-driven approach to decision-making and the ability to translate insights into actionable enablement strategies.Excellent communication and stakeholder management skills, with the ability to influence senior leadership and drive alignment across diverse teams.What's in it for you?Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.Here's a taste of what's on offer:Equity packages - we want our success to be yours tooHealth benefits plans to support you and your wellbeing401(k) retirement plan with company contributionInclusive parental leave policy that supports all parents & carersAn annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & moreFlexible leave options that empower you to be a force for good, take time to recharge and supports you personallyCheck out lifeatcanva.com for more info.At Canva we value fairness, and we strive to provide competitive, market-informed compensation whilst ensuring internal equity within the team in each region. We make hiring decisions based on your skills, experience and our overall assessment of what we observed and learnt in the hiring process. The target salary range for this position is $177K to $239K. When calculating offers, we make salary decisions based on market data and candidates' skills and experience.Other stuff to knowWe make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!Please note that interviews are conducted virtually.
#J-18808-Ljbffr