Aquent
B2B Director of Marketing
Aquent, Los Angeles, California, United States, 90079
Overview
Placement Type:
Permanent
Salary:
$150,000
Start Date:
12.09.2024
On-site in Bell Gardens, CA
As a
B2B Marketing Director , you will lead strategic marketing initiatives to drive growth, strengthen brand presence, and deepen customer relationships in the B2B sector. This role requires collaboration with cross-functional teams and leveraging digital marketing expertise to achieve key business objectives.
Responsibilities and Essential Duties:Strategic Go-To-Market Planning:
Develop and implement comprehensive strategies for electrical manufacturing products targeted at B2B customers, ensuring alignment with growth and revenue objectives.Digital Marketing Leadership:
Oversee digital presence across SEO/SEM, email marketing, social media, and website optimization to drive lead generation and customer acquisition.Print Marketing Strategies:
Create impactful print materials like brochures, catalogs, and other promotional content to support digital efforts and engage a wide B2B audience.Industry Partnerships:
Cultivate partnerships with key stakeholders, distributors, and suppliers to enhance market reach and foster collaboration.Product Launch Oversight:
Direct product launches with coordinated campaigns to maximize awareness and impact for new products.Data-Driven Campaign Optimization:
Set and monitor KPIs to measure campaign performance, making data-backed decisions for continuous improvement.Integrated Marketing Campaigns:
Lead cohesive, multi-channel campaigns to maintain consistent branding and drive engagement.Budget Management:
Manage and optimize the marketing budget to meet ROI goals, with effective quarterly and annual resource allocation.Cross-Functional Collaboration:
Work with sales, design, and project management teams to set targets, track progress, and align budgets with results.Brand Consistency:
Ensure a unified brand voice and messaging across all channels to enhance brand recognition and customer trust.Industry Trend Adaptation:
Conduct ongoing market research and stay updated with industry trends to refine strategies based on market needs.Event Participation:
Represent the company at trade shows and industry events, using these opportunities to build relationships and promote products.Qualifications:
Experience:
7+ years in B2B marketing, with a strong preference for experience in electrical manufacturing or similar industries.Education:
Bachelor's degree in Marketing, Business, or related field; MBA or equivalent is preferred.Certifications:
Scrum Master or Product Owner certification is advantageous.Technical Skills:
Proficiency in marketing tools such as Mailchimp, Google Ads, Google Analytics, Salesforce, HubSpot, and similar platforms.Analytical and Leadership Skills:
Strong ability to translate data into actionable insights, with proven leadership and communication capabilities.Language and International Experience:
Multilingual abilities or experience with international markets is a plus.
Travel Requirements:
This position may require periodic travel to attend trade shows, industry events, and partner meetings as needed to support business growth and relationship-building initiatives.
Placement Type:
Permanent
Salary:
$150,000
Start Date:
12.09.2024
On-site in Bell Gardens, CA
As a
B2B Marketing Director , you will lead strategic marketing initiatives to drive growth, strengthen brand presence, and deepen customer relationships in the B2B sector. This role requires collaboration with cross-functional teams and leveraging digital marketing expertise to achieve key business objectives.
Responsibilities and Essential Duties:Strategic Go-To-Market Planning:
Develop and implement comprehensive strategies for electrical manufacturing products targeted at B2B customers, ensuring alignment with growth and revenue objectives.Digital Marketing Leadership:
Oversee digital presence across SEO/SEM, email marketing, social media, and website optimization to drive lead generation and customer acquisition.Print Marketing Strategies:
Create impactful print materials like brochures, catalogs, and other promotional content to support digital efforts and engage a wide B2B audience.Industry Partnerships:
Cultivate partnerships with key stakeholders, distributors, and suppliers to enhance market reach and foster collaboration.Product Launch Oversight:
Direct product launches with coordinated campaigns to maximize awareness and impact for new products.Data-Driven Campaign Optimization:
Set and monitor KPIs to measure campaign performance, making data-backed decisions for continuous improvement.Integrated Marketing Campaigns:
Lead cohesive, multi-channel campaigns to maintain consistent branding and drive engagement.Budget Management:
Manage and optimize the marketing budget to meet ROI goals, with effective quarterly and annual resource allocation.Cross-Functional Collaboration:
Work with sales, design, and project management teams to set targets, track progress, and align budgets with results.Brand Consistency:
Ensure a unified brand voice and messaging across all channels to enhance brand recognition and customer trust.Industry Trend Adaptation:
Conduct ongoing market research and stay updated with industry trends to refine strategies based on market needs.Event Participation:
Represent the company at trade shows and industry events, using these opportunities to build relationships and promote products.Qualifications:
Experience:
7+ years in B2B marketing, with a strong preference for experience in electrical manufacturing or similar industries.Education:
Bachelor's degree in Marketing, Business, or related field; MBA or equivalent is preferred.Certifications:
Scrum Master or Product Owner certification is advantageous.Technical Skills:
Proficiency in marketing tools such as Mailchimp, Google Ads, Google Analytics, Salesforce, HubSpot, and similar platforms.Analytical and Leadership Skills:
Strong ability to translate data into actionable insights, with proven leadership and communication capabilities.Language and International Experience:
Multilingual abilities or experience with international markets is a plus.
Travel Requirements:
This position may require periodic travel to attend trade shows, industry events, and partner meetings as needed to support business growth and relationship-building initiatives.