Targetbase
Account Director
Targetbase, Irving, Texas, United States, 75061
As a data-driven, strategic marketing agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, digital and strategy to create a better consumer experience, which improves consumer engagement and drives a more profitable outcome for clients.
JOB SCOPE & PURPOSE
The Account Director (AD) is a right hand to the Group Account Director (GAD) and/or Vice President (VP). He/she is responsible for providing the overall development of assigned clients' business through the selling of effective marketing strategies and application of marketing knowledge. The Account Director is responsible for both the client and Targetbase strategy for a significant portion of business, building strong ongoing relationships with the client, ensuring a high level of client satisfaction, and providing profitable results.
MAIN RESPONSIBILITIES
* Maintains and nurtures a thorough understanding of clients' businesses, brands, customers, and competitive environments in order to contribute to the development of solutions for their business and, more important, ensure that solutions/products align with the clients' business needs and the goals of the project and Targetbase standards* Acts as a trusted business partner for the client and competency leads; provides the client with sound business counsel on most RM-related topics* Is visible, involved, available, and cooperative with both internal and external client teams* Takes ownership of the scope brief; handles all elements related to the briefing process to ensure flawless execution* Improves the quality and effectiveness of products* Plays an active role in the implementation of activities on client accounts that are facilitated by the client lead* Attends and participates in client briefs, client presentations, and attends client research as needed* Keeps manager informed of key decisions and progress on their account(s* Develops strong relationships with mid-level clients and is viewed as an indispensable member to overall team* Builds mid-level and senior relationships with each of the Targetbase competencies (SBA, Strategy, Technology, and Creative) that assist in the completion of client projects* Works closely with each competency within Targetbase that is involved with assigned client accounts; is involved and available to answer or track down answers for the client* Acts as the liaison between the client and Targetbase for feedback on all aspects of execution, including the completion of all key milestones for each of the stakeholders within Targetbase* Tracks all client revenue; coordinates all budgeting and forecasting on all client-related projects* Manages all internal costs with accountability for on-budget delivery* Identifies incremental revenue/account growth opportunities; actively assists the GAD/VP in selling incremental fees and work, which extends beyond the current scope* Monitors and adjusts resource staffing plans, if needed* Shares responsibility to ensure that Targetbase produces all client work with the highest level of quality, on time and on budget* Takes an active role in developing direct reports as assigned, providing mentorship and a positive work environment; assists in conducting performance reviews, as appropriate
EDUCATION & EXPERIENCE
* Minimum of 7-10 years of experience in a client-facing leadership role responsible for building strong, long-term client relationships* Exposure to tech-heavy, consumer marketing campaigns preferred* Financial Services category or Mortgage experience nice to have!* Bachelor's Degree (or higher) in Business, Communications, Marketing/Advertising preferred
* Track record of applying strong strategic knowledge of customer journey and DTC marketing* 5+ years as a people manager with both interest and ability to mentor individuals and cultivate teams
KNOWLEDGE & ABILITY
* Prior success leading business as trusted advisor to external clients and trusted partner to internal competency leads* Strong fluency in pharmaceutical sector and competitive landscape* Experience quickly developing thorough understanding of clients' businesses, brands, customers, and competitive environments* Responsible for ensuring agency solutions/products align with client business needs, overarching client objectives, and agency delivery standards for quality* Demonstrated strategic thinking, especially with respect to 1:1 communications design and relationship marketing* Solid understanding of marketing service providers (MSPs)* Experience building effective and long-lasting relationships with senior level business leaders* Solid understanding of consumer/direct-to-patient (DTP) channels and current marketplace* Excellent problem-solving skills with the ability to think quickly and activate plans* Desire to mentor others and bring cross-functional partners together in support of business objectives* Highly developed interpersonal and communication skills, including effective and active listening skills* Demonstrated fiscal management skills* Superior organizational and time management skills with a strong attention to detail* Able to design and deliver presentations within client's brand* Able to maintain composure in high-stress situations and effectively manage through challenges* Proficient with MS Office
POSITION REQUIREMENTS
* Overtime as necessary* Frequent travel is required
We work a hybrid schedule - 3 days in office and 2 days working from home. Candidates must local to the Dallas area and willing to be onsite in the office M/W/F weekly.
Targetbase is a part of Omnicom Precision Marketing Group (OPMG). OPMG aligns Omnicom's global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modelling, technical and business consulting and digital experience design and development.
JOB SCOPE & PURPOSE
The Account Director (AD) is a right hand to the Group Account Director (GAD) and/or Vice President (VP). He/she is responsible for providing the overall development of assigned clients' business through the selling of effective marketing strategies and application of marketing knowledge. The Account Director is responsible for both the client and Targetbase strategy for a significant portion of business, building strong ongoing relationships with the client, ensuring a high level of client satisfaction, and providing profitable results.
MAIN RESPONSIBILITIES
* Maintains and nurtures a thorough understanding of clients' businesses, brands, customers, and competitive environments in order to contribute to the development of solutions for their business and, more important, ensure that solutions/products align with the clients' business needs and the goals of the project and Targetbase standards* Acts as a trusted business partner for the client and competency leads; provides the client with sound business counsel on most RM-related topics* Is visible, involved, available, and cooperative with both internal and external client teams* Takes ownership of the scope brief; handles all elements related to the briefing process to ensure flawless execution* Improves the quality and effectiveness of products* Plays an active role in the implementation of activities on client accounts that are facilitated by the client lead* Attends and participates in client briefs, client presentations, and attends client research as needed* Keeps manager informed of key decisions and progress on their account(s* Develops strong relationships with mid-level clients and is viewed as an indispensable member to overall team* Builds mid-level and senior relationships with each of the Targetbase competencies (SBA, Strategy, Technology, and Creative) that assist in the completion of client projects* Works closely with each competency within Targetbase that is involved with assigned client accounts; is involved and available to answer or track down answers for the client* Acts as the liaison between the client and Targetbase for feedback on all aspects of execution, including the completion of all key milestones for each of the stakeholders within Targetbase* Tracks all client revenue; coordinates all budgeting and forecasting on all client-related projects* Manages all internal costs with accountability for on-budget delivery* Identifies incremental revenue/account growth opportunities; actively assists the GAD/VP in selling incremental fees and work, which extends beyond the current scope* Monitors and adjusts resource staffing plans, if needed* Shares responsibility to ensure that Targetbase produces all client work with the highest level of quality, on time and on budget* Takes an active role in developing direct reports as assigned, providing mentorship and a positive work environment; assists in conducting performance reviews, as appropriate
EDUCATION & EXPERIENCE
* Minimum of 7-10 years of experience in a client-facing leadership role responsible for building strong, long-term client relationships* Exposure to tech-heavy, consumer marketing campaigns preferred* Financial Services category or Mortgage experience nice to have!* Bachelor's Degree (or higher) in Business, Communications, Marketing/Advertising preferred
* Track record of applying strong strategic knowledge of customer journey and DTC marketing* 5+ years as a people manager with both interest and ability to mentor individuals and cultivate teams
KNOWLEDGE & ABILITY
* Prior success leading business as trusted advisor to external clients and trusted partner to internal competency leads* Strong fluency in pharmaceutical sector and competitive landscape* Experience quickly developing thorough understanding of clients' businesses, brands, customers, and competitive environments* Responsible for ensuring agency solutions/products align with client business needs, overarching client objectives, and agency delivery standards for quality* Demonstrated strategic thinking, especially with respect to 1:1 communications design and relationship marketing* Solid understanding of marketing service providers (MSPs)* Experience building effective and long-lasting relationships with senior level business leaders* Solid understanding of consumer/direct-to-patient (DTP) channels and current marketplace* Excellent problem-solving skills with the ability to think quickly and activate plans* Desire to mentor others and bring cross-functional partners together in support of business objectives* Highly developed interpersonal and communication skills, including effective and active listening skills* Demonstrated fiscal management skills* Superior organizational and time management skills with a strong attention to detail* Able to design and deliver presentations within client's brand* Able to maintain composure in high-stress situations and effectively manage through challenges* Proficient with MS Office
POSITION REQUIREMENTS
* Overtime as necessary* Frequent travel is required
We work a hybrid schedule - 3 days in office and 2 days working from home. Candidates must local to the Dallas area and willing to be onsite in the office M/W/F weekly.
Targetbase is a part of Omnicom Precision Marketing Group (OPMG). OPMG aligns Omnicom's global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modelling, technical and business consulting and digital experience design and development.